PR - Intern

📌 Core Information

🔹 Job Title: PR - Intern

🔹 Company: Burson

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Internship

🔹 Category: Public Relations & Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (4 days in office)

🚀 Job Overview

Key aspects of this role include:

• Gain hands-on experience in public relations, media relations, and content creation
• Work closely with the PR team on day-to-day activities and real-time projects
• Support clients across various sectors in a dynamic and collaborative environment
• Contribute to Burson's mission of creating value for clients through reputation

ASSUMPTION: This role is ideal for students pursuing or recently completed a degree in Mass Communication, Public Relations, Journalism, or a related field, seeking practical experience in the PR industry.

📋 Key Responsibilities

✅ Assist in drafting press releases, media pitches, and other PR materials

✅ Maintain media lists and track media coverage

✅ Support the coordination of media events, interviews, and press conferences

✅ Monitor news and media trends relevant to clients and industries

✅ Assist in preparing client reports and presentations

✅ Research and compile information for campaigns and strategies

✅ Support internal communication and content initiatives

ASSUMPTION: The role requires strong written and verbal communication skills, as well as the ability to work well under pressure and manage multiple tasks.

🎯 Required Qualifications

Education: Pursuing or recently completed a degree in Mass Communication, Public Relations, Journalism, or a related field

Experience: No formal experience required, but relevant internships or projects are a plus

Required Skills:

• Strong written and verbal communication skills
• Excellent research skills
• Ability to work well under pressure and manage multiple tasks
• Proficient in Microsoft Office Suite

Preferred Skills:

• Previous experience in public relations or a related field
• Fluency in multiple languages
• Knowledge of media monitoring tools

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: INR 20,000 - 30,000 per month (Estimated based on industry standards for PR internships in Gurugram)

Benefits:

• Professional development opportunities
• Mentorship programs with industry leaders
• Tuition reimbursement for continued learning
• Vibrant and inclusive company culture fostering collaboration and innovation

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (4 days in office)

ASSUMPTION: The estimated salary range is based on industry standards for PR internships in Gurugram, India. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Burson is a global leader in communications, purpose-built to create value for clients through reputation. They reinvent how reputation creates competitive advantage for their clients, so they can lead today and far into the future.

Company Size: Burson is a mid-sized company with 5,001-10,000 employees globally, providing a dynamic environment for ambitious colleagues to grow and produce the best solutions for today’s leading brands.

Founded: Burson was founded in 1953 and has since grown into a global communications leader with offices in major cities worldwide.

Company Description:

• Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company
• They provide highly specialized teams, industry-leading technologies, and breakthrough creative to help brands and businesses redefine reputation as a competitive advantage
• Burson is committed to hiring extraordinarily talented people of all backgrounds and identities to foster creativity, collaboration, and innovation

Company Specialties:

• Public Relations
• Media Relations
• Content Creation

Company Website: www.bursonglobal.com

ASSUMPTION: Burson's global presence and mid-sized company structure offer interns the opportunity to work on diverse projects and gain valuable experience in the PR industry.

📊 Role Analysis

Career Level: This internship is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in public relations.

Reporting Structure: The PR Intern will report directly to the PR team and work closely with them on day-to-day activities and real-time projects.

Work Arrangement: This role follows a hybrid work arrangement, with teams in the office around four days a week. Flexibility and accommodations can be discussed with the hiring team during the interview process.

Growth Opportunities:

• Gain hands-on experience in public relations, media relations, and content creation
• Work closely with the PR team to learn and contribute to real-time projects
• Potential full-time employment opportunities upon successful completion of the internship

ASSUMPTION: This internship provides an excellent opportunity for personal and professional growth, with the potential for long-term career development within the company.

🌍 Location & Work Environment

Office Type: Burson's office in Gurugram, Haryana, India, is a dynamic and collaborative workspace that fosters creativity and innovation.

Office Location(s): Gurugram, Haryana, India

Geographic Context:

• Gurugram is a major IT hub and one of India's leading business districts
• The city offers a vibrant culture, excellent connectivity, and numerous amenities
• Burson's office is located in a prime location, providing easy access to public transportation and nearby attractions

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (4 days in office)

ASSUMPTION: The hybrid work arrangement allows interns to balance their work and personal lives while gaining valuable experience in the PR industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Communication skills (written and verbal)
• Research skills
• Ability to work well under pressure and manage multiple tasks
• Cultural fit and alignment with Burson's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this PR internship
• Demonstrate your understanding of Burson's mission and values in your application materials
• Prepare examples of your previous work or projects that showcase your PR skills

ATS Keywords: Public Relations, Media Relations, Content Creation, Press Releases, Media Pitches, Client Reporting, Event Coordination, Burson, Internship

ASSUMPTION: Applicants should focus on demonstrating their strong communication skills, research abilities, and enthusiasm for the PR industry in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Media monitoring tools (e.g., Mention, Brand24, Hootsuite)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with these tools is not required but may be helpful for applicants to gain a competitive edge in the application process.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation

Work Style:

• Dynamic and fast-paced environment
• Cross-functional teamwork and collaboration
• Focus on continuous learning and professional development

Self-Assessment Questions:

• How do you demonstrate creativity in your approach to problem-solving?
• Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
• How do you stay up-to-date with industry trends and best practices in public relations?

ASSUMPTION: Applicants should be prepared to discuss their alignment with Burson's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement and maintaining productivity outside of the office
• Developing a thick skin and resilience in the face of criticism or rejection from media outlets or clients
• Navigating the complexities of the PR industry and building strong relationships with media contacts

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role differs from other PR internships in its focus on gaining hands-on experience in public relations, media relations, and content creation for a global communications leader
• Burson's mid-sized company structure offers interns the opportunity to work on diverse projects and gain valuable experience in the PR industry
• Career paths within Burson may include roles such as Account Executive, Senior Account Executive, and Vice President, with opportunities for growth and advancement based on performance and experience

ASSUMPTION: This internship provides a unique opportunity for personal and professional growth, with the potential for long-term career development within the company.

📝 Sample Projects

• Assist in drafting a press release announcing a client's new product launch
• Research and compile information on media trends and industry developments relevant to a client's business
• Support the coordination of a media event, including logistics, invitations, and follow-up

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities that the PR Intern may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into Burson's overall internship program and career development opportunities?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Burson support the growth and development of its interns?
• What are the next steps for applicants who receive an offer for this internship?

ASSUMPTION: These questions demonstrate the applicant's interest in the role and eagerness to contribute to Burson's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this PR internship
• Prepare examples of your previous work or projects that showcase your PR skills
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.