PR Manager, Policy and Economic Impact Communications

📌 Core Information

🔹 Job Title: PR Manager, Policy and Economic Impact Communications

🔹 Company: Amazon

🔹 Location: Arlington, Virginia, United States

🔹 Job Type: On-site

🔹 Category: Public Relations

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing communication strategies to support Amazon’s economic impact and policy priorities across the U.S.
• Driving proactive, positive storytelling to highlight Amazon’s positive impact in HQ2 and across its headquarters state.
• Managing media engagements both proactively and reactively to enhance and protect Amazon’s reputation.
• Creating and executing communications campaigns alongside state policy and business PR partners to educate policymakers and media around policy issues impacting Amazon businesses.
• Conducting research and monitoring industry trends and developments to identify opportunities for enhancing communications campaigns.

ASSUMPTION: This role requires a strong understanding of policy communications, economic impact, and community engagement. The ideal candidate will have experience working with media and stakeholders to drive positive narratives.

📋 Key Responsibilities

✅ Develop and execute communication strategies and plans to support Amazon’s economic impact and policy priorities across the U.S., with a focus on our second headquarters and important hub locations.

✅ Drive proactive, positive storytelling across a variety of channels to highlight Amazon’s positive impact in HQ2 and across its headquarters state.

✅ Manage media engagements both proactively and reactively to enhance and protect Amazon’s reputation as a good employer, good neighbor, and community partner, and an economic driver for small businesses and communities.

✅ Create and execute communications campaigns alongside state policy and business PR partners to educate policymakers and media around policy issues impacting Amazon businesses.

✅ Conduct research and monitor industry trends and developments to identify opportunities for enhancing communications campaigns.

✅ Substantial experience with building and maintaining media relationships, and managing media cycles.

✅ Deliver communications counsel to the public policy and business teams on both short- and long-term challenges and opportunities, earning trust across many parts of Amazon’s business.

✅ Manage the long-term planning processes and day-to-day execution of economic and social/community impact reports.

✅ Drive issues management programs with a policy lens and serve as key communications counselor on crisis issues alongside the public policy and global issues management teams.

✅ Collaborate on internal and third-party research projects, leading the communications and amplification strategy and execution. Work closely with public policy, our policy research team, company economists, and third-party organizations to lead research projects.

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under tight deadlines. The ideal candidate will be comfortable as an on-the-record spokesperson and have a talent for collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

Experience: 5-10 years of experience in public relations, communications, or a related field, with a focus on policy communications, economic impact, and community engagement.

Required Skills:

• Excellent communication skills, both written and verbal.
• Proven ability to develop and execute strategic communications campaigns.
• Strong media relations experience, with a track record of securing positive media coverage.
• Ability to work well under tight deadlines and manage multiple projects simultaneously.
• Strong research skills and attention to detail.
• Ability to work well with a variety of internal and external stakeholders.

Preferred Skills:

• Experience working with policy research teams and company economists.
• Familiarity with Amazon's business and operations.
• Bilingual or multilingual skills.

ASSUMPTION: While a master's degree in a related field may be beneficial, it is not required for this role. The ideal candidate will have a proven track record of delivering results in a complex organization.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a PR Manager role with 5-10 years of experience in the Public Relations field in the Arlington, Virginia area.

Benefits:

• Health, dental, and vision insurance.
• 401(k) matching.
• Paid time off and holidays.
• Employee discounts on Amazon products.

Working Hours: Full-time, with a standard workweek of 40 hours. Some flexibility in scheduling may be available.

ASSUMPTION: Salary and benefits may vary based on the candidate's experience and qualifications. Amazon is known for offering competitive compensation packages.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce, retail, and technology industries. As of 2025, it is one of the largest companies in the world by market capitalization.

Company Size: Amazon is a large company with over 1 million employees worldwide. This means that there are many opportunities for career growth and advancement.

Founded: Amazon was founded in 1994 by Jeff Bezos. It started as an online bookstore and has since expanded into a wide range of products and services.

Company Description:

• Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
• Amazon is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and global presence mean that there are many opportunities for career growth and advancement. However, the company's fast-paced and competitive culture may not be suitable for everyone.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow into a senior role or take on additional responsibilities.

Reporting Structure: The PR Manager will report directly to the Director of Public Policy and Economic Impact Communications.

Work Arrangement: This role is on-site, with the opportunity for some flexibility in scheduling.

Growth Opportunities:

• Advancement to a senior role within the Public Policy and Economic Impact Communications team.
• Opportunities to work on high-profile projects and campaigns.
• Potential to expand the role's scope to include additional responsibilities or teams.

ASSUMPTION: This role offers significant opportunities for career growth and advancement within Amazon's public relations and communications teams.

🌍 Location & Work Environment

Office Type: Amazon's Arlington, Virginia office is a modern, collaborative workspace with a focus on employee comfort and productivity.

Office Location(s): 2127 7th Ave., Seattle, WA 98109, US; 12900 Worldgate Dr, Herndon, VA 20170, US

Geographic Context:

• Arlington, Virginia is part of the Washington, D.C. metropolitan area, with a population of over 230,000 people.
• The area is known for its diverse economy, with a strong focus on technology, defense, and government sectors.
• Arlington is home to many Fortune 500 companies and offers a high cost of living compared to other areas in the United States.

Work Schedule: The standard workweek is 40 hours, with some flexibility in scheduling available.

ASSUMPTION: Arlington, Virginia offers a dynamic and diverse work environment, with many opportunities for professional growth and development. However, the high cost of living may be a barrier for some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screen with a member of the HR team.
• In-person or video interview with the hiring manager and other team members.
• Final interview with the director or another senior leader.
• Background check and reference check.

Key Assessment Areas:

• Communication skills and ability to develop and execute strategic communications campaigns.
• Media relations experience and ability to manage media cycles.
• Research skills and attention to detail.
• Ability to work well with a variety of internal and external stakeholders.
• Alignment with Amazon's leadership principles and company culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with policy communications, economic impact, and community engagement.
• Showcase your ability to develop and execute strategic communications campaigns and manage media cycles.
• Demonstrate your understanding of Amazon's business and operations.

ATS Keywords: Public relations, communications, policy communications, economic impact, community engagement, media relations, strategic communications, campaign execution, research, stakeholder management, Amazon

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a focus on assessing the candidate's communication skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Cision
• Muck Rack
• Media monitoring tools
• Project management software

ASSUMPTION: The ideal candidate will have experience with a variety of communications and project management tools, as well as a strong understanding of the media landscape and relevant industry trends.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you demonstrate customer obsession in your work?
• Can you provide an example of a time when you drove operational excellence in a communications campaign?
• How do you stay up-to-date with industry trends and developments in the policy communications space?

ASSUMPTION: Amazon's company culture is fast-paced, dynamic, and customer-focused. The ideal candidate will be able to thrive in this environment and demonstrate a strong commitment to Amazon's leadership principles.

⚠️ Potential Challenges

• The fast-paced and competitive nature of Amazon's work environment may be challenging for some candidates.
• The role may require frequent travel to Amazon's hub locations across the U.S.
• The high cost of living in Arlington, Virginia may be a barrier for some candidates.
• The role may require working with a diverse range of internal and external stakeholders, which can be challenging at times.

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic, and collaborative work environment, and be comfortable with frequent travel and working with a diverse range of stakeholders.

📈 Similar Roles Comparison

• This role is similar to other PR Manager roles in the policy communications and economic impact space, but with a focus on Amazon's unique business and operations.
• Amazon's large size and global presence offer significant opportunities for career growth and advancement compared to smaller organizations.
• This role may require more frequent travel and a higher level of media relations experience than similar roles in other industries.

ASSUMPTION: The ideal candidate will have experience working with policy research teams and company economists, and be comfortable with frequent travel and a high level of media relations experience.

📝 Sample Projects

• Developing and executing a communications campaign to highlight Amazon's positive impact on small businesses in a specific region.
• Managing media engagements around a high-profile policy issue, such as data privacy or labor regulations.
• Collaborating with Amazon's policy research team to conduct research and develop communications materials around a specific policy issue or economic impact project.

ASSUMPTION: The ideal candidate will have experience developing and executing strategic communications campaigns, managing media cycles, and conducting research in the policy communications and economic impact space.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Public Policy and Economic Impact Communications team?
• How does this role fit into the broader communications and public affairs strategy at Amazon?
• What are the most pressing policy challenges facing Amazon in the near future, and how does this role contribute to addressing them?
• How does Amazon support the professional growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to learn and grow within Amazon's public relations and communications teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past work that demonstrate your ability to develop and execute strategic communications campaigns, manage media cycles, and conduct research in the policy communications and economic impact space.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.