PR & Social Media Intern

📌 Core Information

🔹 Job Title: PR & Social Media Intern

🔹 Company: O My Bag

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Intern

🔹 Category: Marketing & PR

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as the linking pin between PR and social media
• Managing influencer collaborations and brand partnerships
• Organizing promotional events and campaigns
• Assisting in content creation and social media management
• Reporting on PR and influencer activities

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work well within a team. It is ideal for a student or recent graduate looking to gain practical experience in PR and social media.

📋 Key Responsibilities

✅ Brainstorming and rolling out seasonal campaigns, including shipping samples, organizing promotional materials, and tracking results

✅ Managing influencer and brand collaborations, including the affiliate program

✅ Organizing influencer gatherings and PR events

✅ Learning about influencer marketing and supporting content creator strategy

✅ Assisting the social media team in content creation and supporting filming days

✅ Reporting monthly on influencer and PR activities and keeping performance statistics up to date

✅ Managing the PR and Instagram inbox and responding to requests in the O My Bag tone of voice

✅ Organizing and archiving all collaboration content for use across other channels

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple tasks and projects simultaneously.

🎯 Required Qualifications

Education: Pursuing a bachelor's or master's degree in communication, marketing, business development, or a related field

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• Strong organizational skills
• Excellent communication skills in English (written and spoken)
• Creativity and ability to think outside the box
• Attention to detail and ability to manage multiple tasks
• Familiarity with social media platforms (Instagram, TikTok, YouTube)
• Basic knowledge of PR and influencer marketing

Preferred Skills:

• Knowledge of Dutch
• Experience with content creation and social media management
• Familiarity with CRM and project management tools

ASSUMPTION: While not explicitly stated, it is assumed that candidates should be available to work full-time (40 hours per week) for a minimum of 5-6 months from August/September 2025.

💰 Compensation & Benefits

Salary Range: €400 per month (based on 40 hours per week)

Benefits:

• 6 vacation days
• Continuous learning opportunities
• Team bonding activities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an allowance and may not reflect the industry standard for internships. The benefits listed are typical for internships in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on sustainable and ethical practices

Company Size: Small (11-50 employees), which means a close-knit team and the opportunity to make a significant impact

Founded: 2011, with a mission to create fair job opportunities and connect producers in small communities to the global market

Company Description:

• O My Bag brings sustainability and fashion lovers together
• Eco-leather bags and accessories made with respect for the planet and the people on it
• Certified B Corp, committed to using business as a force for good

Company Specialties:

• Fairly Made
• Ecological Leather
• Sustainable Fashion

Company Website: www.omybagamsterdam.com

ASSUMPTION: O My Bag is a purpose-driven company that prioritizes sustainability and ethical practices. This is reflected in their company culture and values.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Marketing Manager, Sabine, and work closely with the PR & Influencer Manager, Emilie

Work Arrangement: On-site, with the opportunity to work in a prime location in the 'The Pijp' area in the heart of Amsterdam

Growth Opportunities:

• Gain practical experience in PR and social media
• Learn about influencer marketing and content creation
• Contribute to impactful change by supporting ethical and sustainable practices

ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in a fast-paced, creative environment and make a positive impact on the world.

🌍 Location & Work Environment

Office Type: Creative and upbeat, with a friendly atmosphere

Office Location(s): Ceintuurbaan 117, Amsterdam, Noord Holland 1072EZ, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a thriving fashion industry
• The 'The Pijp' area is known for its lively atmosphere, with numerous restaurants, bars, and shops
• The office is easily accessible by public transportation

Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours

ASSUMPTION: The work environment at O My Bag is collaborative and supportive, with a strong emphasis on teamwork and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Marketing Manager and PR & Influencer Manager
• Background check and reference check

Key Assessment Areas:

• Communication skills
• Creativity and problem-solving
• Organizational skills and attention to detail
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your passion for sustainability and ethical practices
• Showcase your understanding of PR and social media by providing specific examples or case studies

ATS Keywords: PR, Social Media, Influencer Marketing, Campaign Management, Event Organization, Communication, Creativity, Organization, Detail Orientation, Relationship Building, Team Collaboration, English Fluency, Dutch Knowledge

ASSUMPTION: The application process at O My Bag is designed to assess candidates' skills, experiences, and cultural fit. Successful candidates will demonstrate a strong understanding of the role and a passion for the company's mission.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube)
• CRM and project management tools (specific tools not mentioned)

ASSUMPTION: The tools and technologies required for this role are standard for the PR and social media industry. Candidates should be comfortable using social media platforms and CRM tools.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and ethical practices
• Creativity and innovation
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic
• Creative and innovative
• Collaborative and supportive

Self-Assessment Questions:

• Do you share O My Bag's passion for sustainability and ethical practices?
• Are you comfortable working in a fast-paced, creative environment?
• Do you thrive in a collaborative, team-based work setting?

ASSUMPTION: O My Bag values candidates who are passionate about their mission, creative, and able to work well within a team. Successful candidates will demonstrate a strong alignment with the company's values and work style.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to attend events or manage campaigns
• The work environment can be fast-paced and demanding, which may be challenging for some candidates
• The role may require travel to attend events or meet with influencers and partners
• The internship is for a minimum of 5-6 months, which may not be suitable for candidates looking for shorter-term commitments

ASSUMPTION: While this role offers many opportunities for growth and impact, it also presents some challenges that candidates should be aware of and prepared to handle.

📈 Similar Roles Comparison

• This role is unique in its focus on both PR and social media, offering a well-rounded experience in both fields
• Compared to other PR and social media roles, this internship offers a greater emphasis on event organization and influencer collaborations
• Career paths from this role may include positions in PR, social media management, or influencer marketing

ASSUMPTION: This role offers a unique opportunity to gain experience in both PR and social media, making it an attractive option for candidates interested in either field.

📝 Sample Projects

• Managing a seasonal campaign from start to finish, including brainstorming, planning, execution, and evaluation
• Organizing an influencer gathering or event, including logistics, vendor management, and on-site support
• Creating a social media content calendar and supporting the content creation process

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and PR strategy for O My Bag?
• What opportunities are there for professional development and growth within the company?
• How does O My Bag support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your previous work or projects that demonstrate your creativity and problem-solving skills
• Follow up with the HR & Office Assistant, Rosanne Kieskamp, one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.