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PR Specialist, Prime Video Japan

Amazon
Full-time
On-site
Tokyo, Tōkyō, Japan
🎬 Video Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: PR Specialist, Prime Video Japan

πŸ”Ή Company: Amazon

πŸ”Ή Location: Tokyo, Tōkyō, Japan

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Public Relations

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: No

πŸš€ Job Overview

Key aspects of this role include:

  • Strategizing and executing PR campaigns for Amazon Originals in Japan
  • Managing events and premieres for Prime Video content
  • Collaborating with internal teams and external agencies
  • Providing strategic recommendations to stakeholders

ASSUMPTION: This role requires a high level of independence and initiative, as well as strong communication skills to manage complex projects and tight deadlines.

πŸ“‹ Key Responsibilities

βœ… Co-develop and implement PR strategies and publicity campaigns for locally produced Amazon Originals and the extensive movie and TV portfolio of Prime Video

βœ… Co-develop and implement concepts for premieres and other events relating to Prime Video, including interviews with talent, set visits, and press junkets for original, exclusive, and first-run content

βœ… Close cooperation with fellow Prime Video PR associates worldwide, as well as international colleagues from Amazon Studios

βœ… Work with stakeholders across many regions, including content teams, marketing teams, social media teams, and external PR agencies

βœ… Provide strategic recommendations to business stakeholders

βœ… Ensure consistency of company-wide communication, share worldwide best practices, and support impactful regional media strategies

βœ… Keep current on trends, issues, and news about both the business and consumer worlds of media and entertainment

βœ… Build and maintain strong relationships with relevant media in the region

βœ… Conduct proactive and reactive media relations

βœ… Manage external public relations agency on several matters

βœ… PR subject matter expert for Japan

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: 5-10 years of experience in public relations, with a focus on entertainment or media

Required Skills:

  • Excellent communication skills, both written and verbal
  • Strong project management skills
  • Proven ability to handle complex communication challenges
  • High judgment and initiative
  • Fluency in English and Japanese

Preferred Skills:

  • Experience working with high standards under tight deadlines
  • Flexibility to manage ambiguity as priorities change
  • Knowledge of Amazon and its products/services

ASSUMPTION: Fluency in both English and Japanese is crucial for this role, as it involves working with international teams and managing local campaigns.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a PR specialist with 5-10 years of experience in Japan, the estimated salary range is Β₯7,000,000 - Β₯10,000,000 per year. This range may vary depending on factors such as skills, experience, and market conditions.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off
  • On-site amenities

Working Hours: Full-time, typically 40 hours per week, with flexibility to work additional hours as needed to meet deadlines

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the factors mentioned above.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on innovation, customer obsession, and long-term thinking.

Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

  • E-commerce and retail
  • Technology and innovation
  • Content creation and distribution
  • Cloud computing and web services

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in public relations.

Reporting Structure: The PR Specialist will report directly to the Head of Prime Video Japan PR.

Work Arrangement: This is an on-site role based in Tokyo, Japan, with the possibility of occasional remote work for events or meetings.

Growth Opportunities:

  • Potential to work on high-profile projects and campaigns
  • Opportunities to collaborate with international teams and learn from global best practices
  • Possibility to advance to a senior role or take on additional responsibilities as the team grows

ASSUMPTION: This role offers significant growth potential, as Amazon continues to expand its content offerings and global presence.

🌍 Location & Work Environment

Office Type: Amazon's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US; 7200 Discovery Dr, Chattanooga, TN 37416, US; 1100 Enterprise Way, Sunnyvale, CA 94089, US; and other global locations

Geographic Context:

  • Tokyo is a bustling metropolis with a rich cultural heritage and a vibrant entertainment industry.
  • The office is conveniently located in a central business district, with easy access to public transportation.
  • Tokyo offers a high quality of life, with numerous dining, shopping, and recreational options.

Work Schedule: The work schedule is generally Monday through Friday, with flexibility to work additional hours as needed to meet deadlines.

ASSUMPTION: The work environment at Amazon is fast-paced and dynamic, with a strong focus on innovation and customer obsession.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with the Head of Prime Video Japan PR

Key Assessment Areas:

  • Communication skills and ability to articulate ideas clearly and concisely
  • Problem-solving skills and ability to think critically about complex challenges
  • Cultural awareness and understanding of the Japanese entertainment industry
  • Adaptability and ability to work well under tight deadlines

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful PR campaigns you have led or contributed to in the past
  • Research Amazon's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Public Relations, PR Specialist, Entertainment PR, Event Planning, Media Relations, Strategic Thinking, Cultural Awareness, Amazon, Prime Video, Japan

ASSUMPTION: The application process for this role may take several weeks, as Amazon receives a high volume of applicants and conducts thorough interviews to find the best fit for the team.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Media monitoring and analytics tools (e.g., Mention, Brand24)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on innovation and continuous improvement

Self-Assessment Questions:

  • How do you embody Amazon's leadership principles in your daily work?
  • Can you provide an example of a time when you had to adapt to a significant change in priorities or plans?
  • How do you approach building and maintaining strong relationships with media professionals?

ASSUMPTION: Amazon places a strong emphasis on cultural fit and looks for candidates who align with the company's values and work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to changing priorities and shifting timelines
  • Working with diverse teams across different time zones and cultures
  • Navigating the complexities of the Japanese entertainment industry

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Japanese entertainment industry and requires a deep understanding of the local market and cultural nuances.
  • Compared to similar roles in other regions, this position may have a greater emphasis on event planning and managing local premieres.
  • Career progression in this role may involve taking on additional responsibilities or moving into a senior role as the team grows.

ASSUMPTION: While this role shares similarities with other PR specialist positions, its unique focus on the Japanese entertainment industry sets it apart.

πŸ“ Sample Projects

  • Planning and executing a press junket for an upcoming Amazon Original series in Japan
  • Developing and implementing a strategic media relations campaign to promote Amazon's growing slate of Japanese content
  • Managing an event for the launch of a new Prime Video feature or service in Japan

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of autonomy required for this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the Prime Video team in Japan, and how can this role help address them?
  • How does this role collaborate with other teams within Amazon, such as content, marketing, and social media?
  • What opportunities are there for professional growth and development within this role and the broader Prime Video team?
  • How does Amazon support its employees in balancing work and personal life, especially in a fast-paced environment like this one?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful PR campaigns you have led or contributed to in the past
  • Research Amazon's company culture and values, and be prepared to discuss how you align with them
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.