📌 Core Information
🔹 Job Title: Praktikant Marketing & Communications (w/m/d)
🔹 Company: ING
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Working on marketing campaigns and content strategies to engage target audiences across various channels.
- Collaborating with an agile team and other stakeholders on digital projects related to home financing.
- Gaining practical experience in a dynamic and innovative environment.
- Contributing to the development and implementation of marketing strategies.
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in marketing and communications within the financial services industry.
📋 Key Responsibilities
✅ Developing and implementing marketing campaigns across multiple channels to drive sales and engagement.
✅ Collaborating with the creative team to ensure brand consistency and high-quality output.
✅ Monitoring and analyzing campaign performance to optimize results and maximize ROI.
✅ Assisting in the creation and maintenance of content for various platforms, including the website and social media.
✅ Supporting the team in administrative tasks and ensuring smooth project workflows.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Enrolled in a Bachelor's or Master's program with a focus on Marketing, Communications, or a related field.
Experience: No professional experience required, but relevant internships or projects are a plus.
Required Skills:
- Strong communication skills in German and English.
- Familiarity with content management systems and digital workflows.
- Proficient in Microsoft Office Suite, particularly PowerPoint.
- Ability to work independently and in a team, with a proactive and solution-oriented mindset.
- Interest in the financial services industry and a willingness to learn.
Preferred Skills:
- Experience in developing B2C online advertising campaigns.
- Fluency in additional languages.
- Knowledge of agile methodologies.
ASSUMPTION: Candidates should be available for a 6-month internship, with a preferred start date in the near future.
💰 Compensation & Benefits
Salary Range: ING offers attractive compensation for interns, with a focus on professional development and growth opportunities. The exact salary range is not disclosed, but it is competitive within the industry.
Benefits:
- Free Germany ticket for public transportation.
- 30 days of vacation per year.
- Access to a company restaurant.
- Personal and professional development opportunities.
- Diverse offers for movement, prevention, nutrition, and balance.
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement that combines on-site and remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and communications internships in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: ING is a global financial institution with a strong presence in the banking and insurance sectors. The company operates in over 40 countries and has a significant impact on the global financial market.
Company Size: ING has a workforce of over 50,000 employees worldwide, providing a large and diverse work environment for interns and new hires.
Founded: ING was founded in 1991 and has since grown into a leading global financial institution.
Company Description:
- ING is committed to empowering people to stay a step ahead in life and in business.
- The company offers a wide range of financial products and services to both individual customers and corporate clients.
- ING is dedicated to sustainability and responsible banking, integrating environmental, social, and governance (ESG) factors into its business operations.
Company Specialties:
- Retail banking.
- Wholesale banking.
- Investment management.
- Insurance.
Company Website: http://www.ingwb.com
ASSUMPTION: ING's global presence and diverse product offerings provide interns with ample opportunities to learn and grow within the financial services industry.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in marketing and communications.
Reporting Structure: The intern will report directly to the marketing team lead and collaborate with various stakeholders, including the creative team and other departments.
Work Arrangement: The role is offered as a full-time internship with a hybrid work arrangement, combining on-site work at the Frankfurt office with remote work.
Growth Opportunities:
- Gain practical experience in marketing and communications within the financial services industry.
- Develop a strong professional network and build relationships with industry professionals.
- Potential full-time employment opportunities upon successful completion of the internship.
ASSUMPTION: The internship provides a unique opportunity for candidates to gain valuable experience and make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: ING's Frankfurt office is a modern and collaborative workspace, fostering innovation and creativity.
Office Location(s): Frankfurt, Germany
Geographic Context:
- Frankfurt is the financial hub of Germany and a major European financial center.
- The city offers a vibrant cultural scene, with numerous museums, galleries, and music venues.
- Frankfurt is well-connected by public transportation, making it easy to commute to the ING office.
Work Schedule: The internship follows a standard full-time work schedule, with core hours from 9:00 AM to 5:00 PM. The hybrid work arrangement allows for some flexibility in working hours.
ASSUMPTION: The Frankfurt office provides an engaging and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the ING careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or video interview with the marketing team lead and other stakeholders to discuss the role and the candidate's qualifications.
- Background check and onboarding process for successful candidates.
Key Assessment Areas:
- Communication skills and language proficiency in German and English.
- Cultural fit and alignment with ING's values and mission.
- Problem-solving skills and ability to work independently and in a team.
- Relevant experience or projects in marketing and communications.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your enthusiasm for the financial services industry and a willingness to learn.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team.
ATS Keywords: Marketing, Communications, Content Management, Digital Workflows, Agile Methodologies, B2C Online Advertising, Teamwork, Initiative, Detail Orientation, German, English
ASSUMPTION: The application process for this internship is competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Content management systems (CMS) such as Adobe Experience Manager, Drupal, or WordPress.
- Project management tools like Asana, Trello, or Jira.
- Social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business.
- Creating a positive impact on society and the environment.
- Fostering an inclusive and diverse work environment.
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge sharing.
- Agile and innovative, with a commitment to continuous improvement and adaptation.
- Results-driven, with a strong focus on delivering high-quality work and achieving objectives.
Self-Assessment Questions:
- How do you align with ING's mission to empower people to stay a step ahead in life and in business?
- How comfortable are you working in a collaborative and agile environment, with a focus on open communication and knowledge sharing?
- How do you approach problem-solving and decision-making in a team setting?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with ING's values and work style are more likely to succeed in this role and make a positive impact on the company.
⚠️ Potential Challenges
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and time management.
- The financial services industry can be complex and fast-paced, with a steep learning curve for new entrants.
- The internship may require some flexibility in working hours to accommodate team meetings and project deadlines.
- Frankfurt can be an expensive city to live in, with a higher cost of living compared to other German cities.
ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate resilience and adaptability in the face of adversity.
📈 Similar Roles Comparison
- This role is similar to other marketing and communications internships in the financial services industry, but may offer more responsibility and autonomy than entry-level positions in other sectors.
- ING's global presence and diverse product offerings provide interns with unique opportunities to learn and grow within the financial services industry.
- Compared to other internships in Germany, this role may offer a more competitive salary and benefits package, as well as a higher level of responsibility and autonomy.
ASSUMPTION: Candidates should research other marketing and communications internships in the financial services industry to gain a better understanding of the role and its potential career paths.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to promote ING's home financing products.
- Creating and maintaining content for ING's website and other digital platforms, ensuring brand consistency and high-quality output.
- Assisting in the organization and execution of marketing events and campaigns, such as trade shows, webinars, or customer appreciation events.
ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and tasks may vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's long-term marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and responsible banking?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and its culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ING careers portal.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for the interview by researching ING's mission, values, and culture, as well as the financial services industry and the company's products and services.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
