📌 Core Information
🔹 Job Title: Praktikant MINI Brand Management (w/m/x)
🔹 Company: BMW Group
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the creation and artwork team in developing international product and brand campaigns
- Collaborating with agencies and internal interfaces
- Working on various projects
- Gaining practical experience in a dynamic and innovative environment
ASSUMPTION: This role is ideal for students seeking practical experience in brand management and marketing within the automotive industry.
📋 Key Responsibilities
✅ Supporting the creation and artwork team in developing international product and brand campaigns
✅ Creative concept development, shooting planning, and corresponding follow-up
✅ Creating guidelines and presentations
✅ Collaborating with agencies and internal interfaces, as well as markets
✅ Working on various projects
ASSUMPTION: The role requires strong communication, teamwork, and organizational skills, as well as a creative mindset.
🎯 Required Qualifications
Education: Students of business administration, communication sciences, media design with a marketing focus, or a comparable field
Experience: Second half of a diploma/bachelor's program or a master's degree
Required Skills:
- First practical experience (desired)
- Proficient in MS Office
- Fluent in German and English
- Strong teamwork and communication skills
- Creativity and structured working style
- Initiative
Preferred Skills:
- Previous experience in brand management or marketing
ASSUMPTION: Candidates should have a strong academic background and be eager to learn and contribute to the team.
💰 Compensation & Benefits
Salary Range: Interns in Germany typically earn between €1,500 and €2,500 per month, depending on their qualifications and the company. BMW Group offers competitive compensation for interns.
Benefits:
- Comprehensive mentoring and onboarding
- Personal and professional development
- Flexible working hours
- Mobile work
- Attractive and fair compensation
- Student apartments (subject to availability, only in Munich)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the candidate's qualifications and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Motor vehicle manufacturing
Company Size: 10,001+ employees
Founded: 1916 (as an aircraft manufacturer, later expanded into automobiles)
Company Description:
- The BMW Group is a global leader in premium automobile and motorcycle manufacturing, as well as financial services.
- The company operates in over 140 countries worldwide and has a workforce of over 159,000 employees.
- The BMW Group is committed to sustainability and responsible action throughout its products' lifecycle.
Company Specialties:
- Automotive
- Information Technology
- Data Science
- Software Development
- Artificial Intelligence
- Data Security
- Motorcycles
- Financial Services
- Mobility Services
- Digital Services
- IoT
- Future of Mobility
- Autonomous Driving
- Connectivity
- and Sheer Driving Pleasure
Company Website: bmwgroup.com
ASSUMPTION: The BMW Group is a large, multinational corporation with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level (Praktikant)
Reporting Structure: The intern will report directly to the MINI Brand Management team.
Work Arrangement: Hybrid (on-site with flexible working hours)
Growth Opportunities:
- Potential full-time employment after the internship
- Networking opportunities with industry professionals
- Chance to work on international campaigns and gain valuable experience
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in brand management and marketing within the automotive industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Petuelring 130, Munich, 80788, DE
Geographic Context:
- Munich is the capital city of Bavaria, Germany, and is known for its vibrant culture, rich history, and high quality of life.
- The BMW Group headquarters is located in the northern part of Munich, offering easy access to public transportation and various amenities.
- The city is home to numerous multinational corporations and is a hub for innovation and technology.
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: Munich offers a dynamic and multicultural environment, making it an ideal location for interns seeking international experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Academic background and relevant coursework
- Communication and teamwork skills
- Creativity and problem-solving abilities
- Language proficiency in German and English
- Motivation and enthusiasm for the role
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your enthusiasm for the automotive industry and brand management.
- Prepare examples of your creative work and be ready to discuss them during the interview.
- Research the BMW Group and MINI brand to show your familiarity with the company and its products.
ATS Keywords: Brand Management, MINI, Marketing, Campaign Development, Creative Concepts, Shooting Planning, Agency Collaboration, Internship, Student, Entry-level, Munich, BMW Group
ASSUMPTION: The application process for the BMW Group is competitive, and candidates should emphasize their unique qualifications and enthusiasm for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Creative software (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with industry-standard software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Sustainability
- Responsibility
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with the BMW Group's commitment to sustainability and responsible action?
- How comfortable are you working in a dynamic and collaborative team environment?
- How does your personal work style fit with the BMW Group's work culture?
ASSUMPTION: Candidates should demonstrate a strong fit with the BMW Group's values and work style to increase their chances of success in the role.
⚠️ Potential Challenges
- Balancing academic responsibilities with the demands of a full-time internship
- Adapting to a fast-paced and dynamic work environment
- Managing multiple projects and deadlines
- Working with diverse teams and stakeholders
ASSUMPTION: Interns should be prepared to manage their time effectively, prioritize tasks, and communicate openly with their team members to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on MINI brand management within the BMW Group.
- Compared to other brand management internships, this role offers the opportunity to work on international campaigns for a well-established automotive brand.
- Career paths in brand management can lead to various positions, such as brand manager, marketing manager, or even roles in related fields like product management or market research.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this opportunity and how it aligns with their career goals.
📝 Sample Projects
- Developing a creative campaign concept for a new MINI model launch
- Collaborating with an agency to plan and execute a photoshoot for a MINI marketing campaign
- Creating a brand guideline document to ensure consistent representation of the MINI brand across various marketing channels
ASSUMPTION: These sample projects illustrate the types of tasks interns may encounter in this role and provide insight into the skills and knowledge required for success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the MINI brand management team collaborate with other departments within the BMW Group?
- What opportunities are there for professional development and growth within the BMW Group?
- How does the BMW Group support work-life balance for its interns?
- What are the most rewarding and challenging aspects of working in brand management for the MINI brand?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare examples of your creative work and be ready to discuss them during the interview.
- Research the BMW Group and MINI brand to show your familiarity with the company and its products.
- Follow up with the hiring manager within two weeks after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
