📌 Core Information
🔹 Job Title: Praktikum Brand Design // Intern Brand Design
🔹 Company: Interbrand
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Internship
🔹 Category: Branding & Design
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing ideas and creativity at all stages of a project
- Transforming insights into innovative brand concepts and experiences
- Supporting the team in identifying problems, researching solutions, and building presentations
- Working in a lively, international, and collaborative team environment
- Access to global learning platforms and training opportunities
ASSUMPTION: This internship is designed to provide hands-on experience in brand design, allowing interns to contribute significantly to projects while learning and growing in a creative environment.
📋 Key Responsibilities
✅ Contribute ideas and creativity at all stages of a project
✅ Transform insights into mind-blowing brand concepts, original identities, interactions, and experiences
✅ Support the team in identifying problems, researching solutions, crafting narratives, and building presentations
✅ Think, draw, scrap, pin, visualize, prototype, and make to bring brand concepts to life
✅ Collaborate with an open-minded, highly collaborative, and international team
ASSUMPTION: The intern will be expected to actively participate in projects and contribute their unique perspective while learning from and collaborating with experienced team members.
🎯 Required Qualifications
Education: In your last year of university or freshly graduated
Experience: No professional experience required
Required Skills:
- Truck-loads of energy and enthusiasm for all things branding
- Brave, curious, and a bit of a design nerd
- Confident using Adobe CC and Figma
- Fluent in English (German is a plus)
Preferred Skills:
- Knowledge of the latest and greatest in digital tools and trends
- Not afraid to speak your mind and challenge conventions
- Really into the details
ASSUMPTION: Successful candidates will be passionate about branding and design, eager to learn, and comfortable working in a collaborative, international team environment.
💰 Compensation & Benefits
Salary Range: Internships at Interbrand are typically paid, with the exact amount depending on the specific arrangement. The average internship salary in Germany for a branding role is around €1,200-1,800 per month.
Benefits:
- Access to the global learning platform, Interbrand Academy
- External training and inspiration days
- Opportunity to work with iconic brands and learn from experienced professionals
Working Hours: Full-time (min. 6 months)
ASSUMPTION: While the salary range is an estimate based on industry standards, the exact compensation for this internship may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Interbrand is a global leader in brand consulting, working with some of the world's most iconic brands.
Company Size: 1,001-5,000 employees. As a mid-sized company, Interbrand offers a balance between a large corporation's resources and a smaller company's agility.
Founded: Interbrand was founded in 1974 and has since grown into a world-renowned brand consultancy.
Company Description:
- Interbrand understands what it takes today to build the world’s most iconic brands.
- They have renewed their commitment to both common global standards and greater empowerment, experimentation, and entrepreneurialism.
- Interbrand is its people – a global team of highly diverse thinkers, makers, and collaborators.
Company Specialties:
- Brand identity and UX
- Brand strategy and analytics
- Design and verbal identity
- Health and retail
Company Website: http://www.interbrand.com
ASSUMPTION: Interbrand's extensive experience and global presence provide interns with valuable opportunities to learn and grow in the branding industry.
📊 Role Analysis
Career Level: Entry-level. This internship is an excellent starting point for a career in brand design.
Reporting Structure: The intern will report directly to the brand design team and work closely with team members to contribute to projects.
Work Arrangement: On-site, full-time (min. 6 months). This internship offers a flexible work arrangement, allowing interns to gain hands-on experience in a professional setting.
Growth Opportunities:
- Learning from experienced professionals in the branding industry
- Contributing to high-profile projects for iconic brands
- Access to global learning platforms and training opportunities
- Potential full-time employment after the internship, depending on performance
ASSUMPTION: This internship offers numerous growth opportunities, allowing interns to develop their skills, build their portfolio, and potentially launch their careers in brand design.
🌍 Location & Work Environment
Office Type: Creative, international, and collaborative work environment
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, known for its vibrant cultural scene and historic architecture.
- The city is home to several major corporations and offers numerous networking opportunities.
- Cologne has a mild oceanic climate, with warm summers and cool winters.
Work Schedule: Full-time, with flexible hours to accommodate project needs
ASSUMPTION: The creative and collaborative work environment in Cologne provides an ideal setting for interns to learn, grow, and make a significant impact on projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen
- In-person or virtual interview with the brand design team
- Final decision and offer
Key Assessment Areas:
- Creativity and design skills
- Problem-solving abilities
- Collaboration and communication skills
- Enthusiasm for branding and design
Application Tips:
- Tailor your resume and portfolio to highlight your relevant skills and experiences in branding and design.
- Be prepared to discuss your dream project and your thoughts on design trends and styles.
- Demonstrate your enthusiasm for the role and your eagerness to learn and grow in the branding industry.
ATS Keywords: Brand Identity, UX, Creative Thinking, Adobe CC, Figma, Digital Tools, Research, Presentation Skills, Collaboration, Problem Solving, Detail Orientation, Prototyping, Visual Communication, Narrative Crafting, Experimentation, Curiosity
ASSUMPTION: The application process for this internship is designed to assess candidates' creativity, problem-solving abilities, and enthusiasm for branding and design.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, etc.)
- Figma
- Microsoft Office Suite (PowerPoint, Word, etc.)
- Design-specific software and tools, as needed
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Lead with love
- Be brave
- Listen first
- Make it happen
Work Style:
- Collaborative and international team environment
- Open-minded and experimental
- Focused on transforming insights into innovative brand concepts and experiences
Self-Assessment Questions:
- Do you align with Interbrand's company values, particularly "Be brave" and "Listen first"?
- Are you comfortable working in a lively, international, and collaborative team environment?
- Do you have a strong attention to detail and a passion for bringing brand concepts to life?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Interbrand's values and work style, as well as a passion for branding and design.
⚠️ Potential Challenges
- Balancing the demands of an internship with academic responsibilities
- Adapting to a fast-paced, collaborative work environment
- Meeting the high expectations set by Interbrand's reputation as a world-leading brand consultancy
- Competing with other talented and creative interns for project opportunities
ASSUMPTION: While this internship offers numerous opportunities for growth and learning, it also presents challenges that interns must be prepared to overcome.
📈 Similar Roles Comparison
- Unlike other branding internships, this role offers the opportunity to work with iconic brands and contribute significantly to projects.
- Interbrand's global presence and extensive experience in the branding industry provide interns with unique learning opportunities.
- This internship is designed to provide hands-on experience in brand design, allowing interns to develop their skills and build their portfolio.
ASSUMPTION: This internship stands out from other branding internships due to Interbrand's global presence, extensive experience, and commitment to empowering interns to make a significant impact on projects.
📝 Sample Projects
- Developing a brand identity for a new product launch
- Creating a visual language for a rebranding project
- Designing packaging for a consumer goods company
- Supporting the team in creating a brand strategy for a non-profit organization
ASSUMPTION: The specific projects assigned to the intern will depend on the team's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the most important qualities you look for in an intern for this role?
- How does this internship fit into Interbrand's broader talent development strategy?
- What opportunities are there for growth and learning during this internship?
- How does Interbrand support interns in balancing their academic responsibilities with the demands of the internship?
- What are the expectations for an intern's contributions to projects, and how will my performance be evaluated?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your eagerness to learn and grow in the branding industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant skills and experiences in branding and design.
- Prepare a cover letter explaining your enthusiasm for the role and your eagerness to learn and grow in the branding industry.
- If applicable, be prepared to present examples of your work and discuss your design process.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
