📌 Core Information
🔹 Job Title: Praktikum - SEO Marketing (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting CMS maintenance and on-page optimization in WordPress
- Lecturing and optimizing texts according to SEO guidelines and creating briefings for external service providers
- Coordinating content workflows for the Doctolib blog and communicating with various internal stakeholders
- Conducting competitive analyses, keyword research, and using SEO tools for analysis
- Working on various cross-functional projects
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in SEO and content marketing within a fast-growing tech company.
📋 Key Responsibilities
✅ Maintaining and updating the CMS in WordPress, implementing on-page optimization measures
✅ Lectoring and optimizing texts according to SEO guidelines, creating briefings for external service providers
✅ Coordinating content workflows for the Doctolib blog and communicating with various internal stakeholders
✅ Conducting competitive analyses, keyword research, and using SEO tools for analysis
✅ Working on various cross-functional projects
ASSUMPTION: The role requires a proactive and hands-on approach, as well as strong communication skills and a structured work style.
🎯 Required Qualifications
Education: Students or recent graduates in Marketing, Media, Communication, Journalism, Business Administration, or a related field
Experience: No professional experience required, but relevant coursework or projects are a plus
Required Skills:
- Excellent written and verbal communication skills in German and English
- Proactive and hands-on mentality, structured work style
- Interest in healthcare and digitalization, comfortable working in a fast-paced environment
- Fluency in German and very good English skills; French or Italian are a plus
Preferred Skills:
- Basic knowledge of WordPress and Canva
- Previous experience in SEO and content marketing, familiarity with relevant tools
- Interest in translations and/or generative AI
ASSUMPTION: While not required, any relevant experience or skills in SEO, content marketing, or related fields will be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €1,900 - €2,250 per month (gross)
Benefits:
- Structured and individual onboarding program
- Sponsored Germany ticket or semester ticket
- 28 vacation days per year
- Flexible work model (hybrid, 2-3 days per week in the office)
- Regular breakfast offers and grocery subsidies
- Sponsored sports program with Urban Sports Club
Working Hours: 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in Berlin.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare technology
Company Size: 1,001-5,000 employees (global), small team in Berlin
Founded: 2013, with a strong presence in France, Germany, Italy, and the Netherlands
Company Description:
- Doctolib is a B Corp company committed to building together the healthcare we all dream of
- More than 2,900 Doctolibers worldwide are helping to improve the daily lives of care teams with a new generation of technologies and services
- Doctolib is helping over 80 million patients to effectively manage their health and provide quick and easy access to optimal healthcare
Company Specialties:
- Santé (Healthcare)
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection
- And security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a fast-growing, mission-driven company with a strong focus on improving healthcare through technology.
📊 Role Analysis
Career Level: Entry-level, ideal for students or recent graduates looking to gain practical experience
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid, with 2-3 days per week in the office
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
- possibility to work in an international environment and collaborate with teams across Europe
ASSUMPTION: This role offers a unique opportunity to gain practical experience in SEO and content marketing within a fast-growing tech company, with potential for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and nightlife options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on innovation and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the Talent Partner
- Interview with the Marketing Manager
- Case study interview
Key Assessment Areas:
- Communication skills and language proficiency
- SEO and content marketing knowledge
- Proactive and hands-on mentality
- Structured work style and attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of SEO principles and content marketing strategies
- Showcase your proactive and hands-on approach to problem-solving
- Prepare for case study questions that assess your ability to apply SEO and content marketing concepts
ATS Keywords: SEO, content marketing, WordPress, CMS, on-page optimization, keyword research, competitive analysis, teamwork, communication, structured work style, healthcare, digitalization
ASSUMPTION: The interview process is designed to assess your technical skills, communication abilities, and cultural fit within the Doctolib team.
🛠️ Tools & Technologies
- WordPress
- Canva
- SEO tools (e.g., Google Search Console, Keyword Planner)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required, but any relevant experience will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Responsible
- Expert
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Results-driven and data-informed
Self-Assessment Questions:
- How do you approach optimizing content for search engines, and can you provide an example?
- Can you describe a time when you had to work collaboratively with a team to achieve a common goal?
- How do you stay organized and manage your time effectively, especially when working on multiple projects?
ASSUMPTION: Doctolib values candidates who are passionate about improving healthcare through technology, proactive, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects
- Working in a fast-paced, dynamic environment
- Adapting to a hybrid work arrangement
- Navigating a large, global organization with a small team in Berlin
ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO and content marketing within the healthcare technology industry
- Compared to other marketing internships, this role offers a high degree of responsibility and autonomy
- Career progression opportunities are available, with the potential for full-time employment after the internship
ASSUMPTION: This role offers a unique opportunity to gain practical experience in SEO and content marketing within a fast-growing tech company, with potential for growth and development.
📝 Sample Projects
- Conducting a competitive analysis of healthcare websites and identifying SEO opportunities
- Optimizing blog posts for search engines and improving organic traffic
- Creating and implementing a content marketing strategy for a new healthcare service
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities you may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for Doctolib in Germany?
- What opportunities are there for professional development and growth within the company?
- How does Doctolib support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to the team's success?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for case study questions that assess your ability to apply SEO and content marketing concepts
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
