📌 Core Information
🔹 Job Title: Praktikum sia Brand Management (w/m/d)
🔹 Company: Bosch Group
🔹 Location: Frauenfeld, Thurgau, Switzerland
🔹 Job Type: Internship
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-16
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Brand Management team in various tasks such as product launches and online/offline communication
- Managing content in the sia-Brandportal and mediendatenbank
- Assisting in smaller project leadership tasks for the realization of communication materials
- Contributing to channel management and maintaining the company's social media channels
ASSUMPTION: This role is ideal for students studying communication, media, or marketing who are looking to gain practical experience in brand management.
📋 Key Responsibilities
✅ Supporting the Brand Management team in various tasks such as product launches and online/offline communication
✅ Managing content in the sia-Brandportal and mediendatenbank
✅ Assisting in smaller project leadership tasks for the realization of communication materials
✅ Contributing to channel management and maintaining the company's social media channels
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Students currently enrolled in a university program in the field of communication, media, or marketing
Experience: None specified
Required Skills:
- Good MS Office skills
- Good German language skills in word and writing
- Self-motivated, structured, and reliable working style
Preferred Skills:
ASSUMPTION: While not explicitly stated, having some basic knowledge of brand management principles and social media platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: As this is an internship, no salary is provided. However, interns may receive a stipend or other compensation.
Benefits:
- Gain practical experience in brand management
- Work in a dynamic and international environment
- Opportunity to grow with the company
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The compensation and benefits information provided is based on industry standards for internships in Switzerland.
📌 Applicant Insights
🔍 Company Context
Industry: Bosch Group is a leading global supplier of technology and services. The sia Abrasives division focuses on abrasive products and systems for surface treatment.
Company Size: The Bosch Group has over 400,000 associates worldwide. The sia Abrasives division is a smaller part of this larger organization.
Founded: The Bosch Group was founded in 1886 by Robert Bosch. The sia Abrasives division was established in 1919.
Company Description:
- Bosch Group is a global technology company that provides innovative solutions for sustainable development
- The sia Abrasives division specializes in the development, production, and distribution of high-quality abrasive products and systems
- The company operates in an international market and serves various industries, including automotive, aerospace, and consumer goods
Company Specialties:
- Development and production of abrasive products and systems
- Surface treatment and finishing
- Global market presence and customer-oriented solutions
Company Website: bosch.com
ASSUMPTION: The company's focus on sustainability and innovation creates an environment where interns can learn and grow.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Brand Management team.
Work Arrangement: This is an on-site internship with a duration of 6 months.
Growth Opportunities:
- Gain practical experience in brand management
- Network with industry professionals
- Potential full-time employment after the internship
ASSUMPTION: This internship provides a solid foundation for a career in brand management or a related field.
🌍 Location & Work Environment
Office Type: The office is located in Frauenfeld, Switzerland.
Office Location(s): Mühlewiesenstrasse 20, 8500 Frauenfeld, Switzerland
Geographic Context:
- Frauenfeld is a city in the canton of Thurgau, Switzerland
- The city is known for its historic old town and beautiful lakeside location
- The region offers a high quality of life with a mix of urban and rural environments
Work Schedule: The internship is full-time, with a duration of 6 months, starting in September 2025.
ASSUMPTION: The location and work environment provide a supportive and engaging atmosphere for interns to learn and grow.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Brand Management team
- Decision and offer
Key Assessment Areas:
- Relevant education and skills
- Language proficiency (German and English)
- Cultural fit and motivation
Application Tips:
- Highlight relevant coursework and projects in your application
- Tailor your resume and cover letter to the specific role and company
- Prepare for interview questions related to brand management, communication, and teamwork
ATS Keywords: Brand Management, Communication, Media, Marketing, MS Office, Teamwork, Independent Work, Structured Work, Reliable Work
ASSUMPTION: The application process is designed to assess the candidate's skills, motivation, and cultural fit for the role and company.
🛠️ Tools & Technologies
- MS Office Suite
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- Brand management software (e.g., Brandfolder, Frontify)
ASSUMPTION: The tools and technologies used in this role are standard for brand management and communication positions.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Performance
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with the company's values of innovation, quality, performance, and sustainability?
- Are you comfortable working in a dynamic and international environment?
- Do you have a structured and reliable working style?
ASSUMPTION: The company values and work style create an environment where interns can learn, grow, and contribute effectively.
⚠️ Potential Challenges
- Balancing academic responsibilities with the demands of an internship
- Adapting to a new work environment and team dynamics
- Managing multiple tasks and projects simultaneously
- Developing a strong understanding of the brand management process
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- This role is similar to other brand management internships, but may offer more responsibility and independence
- Compared to other internships in the industry, this role may provide more exposure to international markets and customers
- This role can serve as a stepping stone to a full-time position in brand management or a related field
ASSUMPTION: While this role shares similarities with other brand management internships, it offers unique opportunities and challenges specific to the sia Abrasives division of the Bosch Group.
📝 Sample Projects
- Managing the content of the sia-Brandportal and mediendatenbank
- Assisting in the creation of communication materials for product launches
- Contributing to the maintenance and growth of the company's social media channels
ASSUMPTION: These projects provide interns with practical experience in brand management and communication.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship?
- How does this internship fit into the overall brand management strategy of sia Abrasives?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for interns?
- What are the next steps for the brand management team after my internship?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching the company and role, and practicing common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
