📌 Core Information
🔹 Job Title: Principal, Brand Creative & Strategy
🔹 Company: IAG AUS
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Branding
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Gadigal Country, Sydney)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand creative and strategy for IAG's iconic brands
- Unlocking brand meaning and strategic opportunities to drive emotional connections
- Collaborating with cross-functional teams and stakeholders to deliver impactful marketing ideas
- Building strategies that maintain brand position, reinvent brand love, and drive relevance
- Working in a complex, constantly changing business environment across various categories and industries
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and stakeholder engagement. The ideal candidate will have extensive experience in marketing, agency, or consulting roles and a passion for the craft of marketing and power of creativity.
📋 Key Responsibilities
✅ Realize the full potential of IAG's brands through unlocking brand meaning and strategic opportunities
✅ Develop and implement marketing strategies that resolve defined business problems
✅ Collaborate with cross-functional teams and stakeholders to produce impactful marketing ideas
✅ Build strategies that maintain brand position, reinvent brand love, and drive relevance
✅ Thrive in highly complex, constantly changing business environments
ASSUMPTION: The role involves a high degree of autonomy and requires strong leadership, influencing, and strategic planning skills.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: Extensive demonstrated experience in marketing, agency, or consulting roles
Required Skills:
- Proven expertise in brand creative and strategy development
- Strong stakeholder engagement and influencing skills
- Ability to thrive in complex, constantly changing environments
- Experience across a range of categories and industries
Preferred Skills:
- Previous experience in a senior marketing strategy role or as a strategic planner in an agency or management consultant (with a marketing focus)
- Demonstrated leadership and team management skills
- Fluency in English
ASSUMPTION: While not explicitly stated, proficiency in data analysis and reporting tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Principal-level role in Sydney, the estimated salary range is AUD 180,000 - 220,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Boosted superannuation with 13% as standard
- Up to 50% off personal insurance, including home and contents insurance
- 5 myLeave days per year on top of annual leave
- Work from home and many more flexibility options with myFlex
- Industry-leading 20 weeks paid parental leave for both primary and secondary carers
- Dedicated career growth programs, including the award-winning IAG Academy
- Great employee network communities
- Award-winning recognition and reward program
Working Hours: Full-time, with a flexible work arrangement that includes on-site work at the Sydney office (Gadigal Country) and remote work options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications. The benefits listed are subject to change and may be dependent on the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1851 (as part of IAG)
Company Description:
- IAG is Australia and New Zealand's largest general insurance company
- Provides insurance under many leading brands, including NRMA Insurance, CGU, SGIO, SGIC, and WFI in Australia, and NZI, State, AMI, and Lumley Insurance in New Zealand
- Committed to making the world a safer place through risk awareness, prevention, and community engagement
Company Specialties:
- Underwriting
- Home & Motor Claims
- CTP
- Life Insurance
- Travel Insurance
- Boat
- Lifestyle & Leisure Insurance
- Home Security
- Risk
- Reinsurance
- Shared Value
Company Website: www.iag.com.au
ASSUMPTION: IAG is a large, established company with a diverse range of insurance products and services. It operates in a highly competitive market and is committed to innovation and customer satisfaction.
📊 Role Analysis
Career Level: Senior leadership role with strategic responsibilities
Reporting Structure: The Principal, Brand Creative & Strategy will report directly to the Head of Brand and Marketing
Work Arrangement: Hybrid, with a mix of on-site work at the Sydney office (Gadigal Country) and remote work options
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-profile, cross-functional projects
- Career progression within IAG's marketing and branding teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on IAG's brands and marketing strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 201 Sussex St, Level 13, Tower Two, Darling Park, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is the largest and most populous city in Australia, with a diverse and multicultural population
- The city is known for its vibrant arts and culture scene, beautiful beaches, and iconic landmarks
- Sydney has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible work arrangements that may include early starts, late finishes, and weekend work as required
ASSUMPTION: The work environment at IAG is dynamic and fast-paced, with a strong focus on collaboration and innovation. The Sydney office is centrally located and easily accessible by public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Head of Brand and Marketing or another senior leader
- Offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Stakeholder engagement and influencing skills
- Leadership and team management skills
- Cultural fit and alignment with IAG's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your approach to brand creative and strategy development
- Demonstrate your understanding of IAG's business and the role's requirements
- Showcase your ability to thrive in complex, constantly changing environments
ATS Keywords: Brand strategy, creative development, marketing ideas, stakeholder engagement, strategic planning, brand love, brand reinvention, emotional connection, complex environments, agency experience, consulting roles, marketing passion, leadership, influencing skills, cross-functional teams, IAG, Sydney, hybrid work
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Brand management tools (e.g., Brandfolder, Frontify)
ASSUMPTION: While not explicitly stated, proficiency in industry-standard tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One IAG
- Inclusive
- Agile
- Collaborative
- Innovative
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on delivering results and driving impact
- Adaptable and resilient in the face of change
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful brand creative and strategy?
- Are you comfortable working in a highly complex, constantly changing business environment?
- Do you thrive in collaborative, cross-functional teams and enjoy working with stakeholders at all levels?
- Are you passionate about the craft of marketing and committed to driving brand love and relevance?
ASSUMPTION: IAG values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and are committed to driving meaningful change.
⚠️ Potential Challenges
- Working in a highly competitive and dynamic insurance market
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with tactical execution
- Adapting to a hybrid work environment and maintaining productivity
- Navigating a large, complex organization with multiple brands and products
ASSUMPTION: The Principal, Brand Creative & Strategy role presents unique challenges and opportunities for growth and impact. Candidates should be prepared to navigate a complex, fast-paced environment and thrive in the face of change.
📈 Similar Roles Comparison
- This role is unique in its focus on brand creative and strategy development for IAG's iconic brands
- Similar roles in the industry may include Brand Manager, Marketing Manager, or Strategic Planner positions, but may not have the same level of strategic influence or brand impact
- Career progression in this role may lead to senior leadership positions within IAG's marketing and branding teams, or other related fields
ASSUMPTION: While this role shares similarities with other marketing and branding positions, its unique focus on brand creative and strategy development sets it apart in the industry.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new insurance product launch
- Reinvigorating an established brand's identity and customer experience to drive relevance and engagement
- Collaborating with cross-functional teams to produce impactful marketing campaigns that resolve defined business problems
ASSUMPTION: The Principal, Brand Creative & Strategy role offers a wide range of projects and initiatives, with the opportunity to make a lasting impact on IAG's brands and marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current brand landscape and how this role will contribute to its evolution?
- How does this role collaborate with other marketing and branding teams within IAG?
- What are the key priorities for this role in the first 90 days?
- How does IAG support the growth and development of its employees in this role?
- What are the most rewarding aspects of working in this role, according to current team members?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IAG careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on brand creative and strategy development
- Prepare for your interview by researching IAG's business, brands, and the role's requirements
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
