🔹 Job Title: Principal Content Strategist
🔹 Company: TIAA
🔹 Location: Dallas, TX, USA (On-site)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of user-centered design principles and experience working in an agile environment.
✅ Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
✅ Conduct content audits and content gap analyses to ensure that user experiences are consistent and in line with industry best practices and enterprise needs.
✅ Collaborate with UX design and writing teams to build consistency and clarity across experiences.
✅ Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
✅ Strategize, plan, write, and present content for existing and emerging mobile and web experiences.
✅ Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
✅ Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
✅ Establish trusted advisory stakeholder relationships and acting as SME for TIAA related products and services in specific verticals.
✅ Understand and work toward business objectives and KPIs.
ASSUMPTION: This role may require working on multiple projects simultaneously and managing priorities accordingly.
Education: University degree preferred
Experience: 5+ years required; 7+ years preferred
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates may be asked to provide work samples to be considered in the selection process.
Salary Range: $123,800/yr - $206,300/yr
Benefits:
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: Actual base salary may vary based on relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include participation in an incentive program linked to performance.
Industry: Financial Services. TIAA specializes in retirement services, offering pensions, insurance, and investment services to various sectors, including education, healthcare, and nonprofits.
Company Size: 10,001+ employees. As a large organization, TIAA offers extensive resources and opportunities for professional growth.
Founded: TIAA was founded in 1918 to provide retirement services for educators and has since expanded its offerings and client base.
Company Description:
Company Specialties:
Company Website: TIAA.org
ASSUMPTION: TIAA's extensive experience and resources in the retirement services industry make it an attractive employer for professionals seeking to grow their careers in this field.
Career Level: This role is at the 9IC level, indicating a senior-level position with significant responsibilities and influence.
Reporting Structure: The Principal Content Strategist will likely report to the Head of Content Strategy or a similar role and may oversee junior content strategists or content managers.
Work Arrangement: This is an on-site role, with the expectation that the employee will work from TIAA's Dallas, TX office. However, some flexibility may be available for remote work, depending on the organization's policies and the employee's performance.
Growth Opportunities:
ASSUMPTION: As a large organization, TIAA offers numerous growth and development opportunities for employees who demonstrate strong performance and initiative.
Office Type: TIAA's Dallas office is a modern, professional environment with collaborative workspaces and amenities to support employee productivity and well-being.
Office Location(s): 3965 Dallas Parkway, Frisco, TX 75034
Geographic Context:
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for employees to work remotely or adjust their hours as needed.
ASSUMPTION: TIAA's Dallas office provides a professional and collaborative work environment, with opportunities for employees to connect with colleagues and build their networks.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content Strategy, Content Management, User Experience Design, Agile Delivery, Collaboration, Research, Audience Analysis, Problem-Solving, Financial Services, Retirement Services
ASSUMPTION: TIAA's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the organization. Successful candidates will demonstrate a strong understanding of content strategy and user-centered design principles, as well as the ability to work effectively in a collaborative, cross-functional team environment.
ASSUMPTION: Familiarity with these tools is preferred, but not required. TIAA may provide training and support to help employees develop the necessary skills.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: TIAA's culture is characterized by a strong commitment to its mission, values, and employees. Successful candidates will demonstrate a strong alignment with these principles and a willingness to contribute to a positive, inclusive work environment.
ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and project management skills, as well as a proactive approach to building relationships and navigating the organization's structure.
ASSUMPTION: This role offers a unique combination of responsibility, influence, and growth opportunities, making it an attractive choice for experienced content strategists looking to advance their careers in the financial services industry.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Principal Content Strategist, from strategic planning and research to hands-on content creation and collaboration with cross-functional teams.
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and the organization's commitment to employee growth and development. They also offer an opportunity to assess the company's culture and values, and to demonstrate the candidate's interest and enthusiasm for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.