📌 Core Information
🔹 Job Title: Principal Demand Generation Manager
🔹 Company: G-P
🔹 Location: United States (Remote-First)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies aligned with corporate objectives and Americas sales priorities.
- Identifying regional programs to complement global demand programs and providing local requirements for global acquisition.
- Planning and managing regional demand generation activities, including 1:few account-based marketing (ABM) campaigns and targeted programs.
- Executing regional events using event-in-a-box requirements and providing local assistance to global event needs.
- Acting as a trusted partner to the Americas Sales team, partnering closely with them on territory planning and account strategy initiatives.
- Creating and adapting marketing collateral, presentations, and resources to meet regional requirements.
- Measuring and reporting on the effectiveness of field marketing activities, including ROI and impact on pipeline and revenue.
- Collaborating with various teams to align field marketing initiatives with broader company objectives.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, remote-first environment.
📋 Key Responsibilities
✅ Developing and executing regional marketing strategies aligned with corporate objectives and Americas sales priorities.
✅ Identifying regional programs to complement global demand programs and providing local requirements for global acquisition.
✅ Planning and managing regional demand generation activities, including 1:few account-based marketing (ABM) campaigns and targeted programs.
✅ Executing regional events using event-in-a-box requirements and providing local assistance to global event needs.
✅ Acting as a trusted partner to the Americas Sales team, partnering closely with them on territory planning and account strategy initiatives.
✅ Creating and adapting marketing collateral, presentations, and resources to meet regional requirements.
✅ Measuring and reporting on the effectiveness of field marketing activities, including ROI and impact on pipeline and revenue.
✅ Collaborating with various teams to align field marketing initiatives with broader company objectives.
ASSUMPTION: The Principal Demand Generation Manager will be responsible for driving regional marketing strategies that support G-P's global expansion and contribute to revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5+ years of experience in field marketing or demand generation, preferably in B2B SaaS or tech.
Required Skills:
- Proven success managing integrated marketing campaigns across channels (e.g., gifting, events, email, content).
- Experience planning regional events.
- Proficiency in HubSpot for campaign execution, segmentation, and reporting.
- Previous experience with Salesforce.
- Strong analytical skills and ability to translate insights into actionable strategies.
- Demonstrated ability to act as a trusted advisor to sales.
- Excellent communication, project management, and organizational skills.
- Proactive problem-solver with a collaborative mindset and a focus on outcomes.
Preferred Skills:
- Fluency in additional languages.
- Experience working in a remote-first environment.
ASSUMPTION: The ideal candidate will have a proven track record in field marketing, strong analytical skills, and excellent communication abilities, with a focus on driving regional marketing strategies that support G-P's global expansion.
💰 Compensation & Benefits
Salary Range: $132,000 - $165,000 USD per year, plus variable compensation.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous PTO and paid holidays.
- Flexible work arrangements and remote work options.
- Employee assistance programs and wellness resources.
- Professional development opportunities and tuition reimbursement.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: G-P offers competitive compensation and benefits packages to attract and retain top talent in the global employment market.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on global employment platform solutions.
Company Size: 1,001-5,000 employees (remote-first company).
Founded: 2018 (as a remote-first company).
Company Description:
- G-P is a leading SaaS-based Global Employment Platform™ that enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities.
- Their platform streamlines the hiring, onboarding, and management process, unlocking growth potential for all.
- G-P is dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.
Company Specialties:
- Compliance
- Human Resources
- International Business
- Global Business Expansion
- International Legal Expertise
- Global Employer of Record Services
- and SaaS
Company Website: https://www.g-p.com
ASSUMPTION: G-P's remote-first culture fosters flexibility and resources, empowering employees with an environment where innovation thrives and every contribution is valued and celebrated.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Marketing or a similar executive.
Reporting Structure: The Principal Demand Generation Manager will likely report directly to the VP of Marketing or a similar executive, with cross-functional collaboration with sales, product, and other marketing teams.
Work Arrangement: Remote OK, with flexibility for occasional on-site collaboration with the Americas Sales team and other stakeholders.
Growth Opportunities:
- Potential progression to a VP or Director-level role as the company continues to expand globally.
- Opportunities to specialize in specific regions or verticals within the company's global expansion strategy.
- Chances to contribute to the development of G-P's global marketing strategy and influence the company's growth trajectory.
ASSUMPTION: The Principal Demand Generation Manager role offers significant growth potential, as G-P continues to expand its global footprint and market share.
🌍 Location & Work Environment
Office Type: Remote-first company, with occasional on-site collaboration opportunities.
Office Location(s): United States (with flexibility for occasional on-site collaboration with the Americas Sales team and other stakeholders).
Geographic Context:
- The United States offers a large and diverse market for G-P's global employment platform solutions.
- The remote-first work arrangement allows for greater flexibility and access to a broader talent pool.
- Occasional on-site collaboration opportunities provide opportunities for networking and team-building with colleagues based in the United States.
Work Schedule: Full-time (40 hours per week), with flexibility for occasional on-site collaboration and events.
ASSUMPTION: The remote-first work environment at G-P fosters flexibility, collaboration, and a strong focus on outcomes, enabling employees to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR team to assess cultural fit and basic qualifications.
- In-depth phone or video interviews with the hiring manager and relevant team members to discuss the role's responsibilities, required skills, and cultural fit.
- Final round interviews, potentially including a case study or presentation, to assess the candidate's strategic thinking and problem-solving abilities.
- Background check and reference verification for the selected candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving abilities.
- Analytical skills and data-driven decision-making.
- Excellent communication and presentation skills.
- Cultural fit and alignment with G-P's values and mission.
- Relevant experience in field marketing, demand generation, and regional strategy development.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in field marketing, demand generation, and regional strategy development.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, strategic thinking, and cultural fit.
- Research G-P's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization.
- Be prepared to discuss your experience with HubSpot and Salesforce, as well as your ability to work effectively in a remote-first environment.
ATS Keywords: Field Marketing, Demand Generation, B2B SaaS, Tech, Account-Based Marketing, Sales Alignment, Digital Marketing, Integrated Marketing Campaigns, Event Planning, HubSpot, Salesforce, Analytical Skills, Communication, Project Management, Organizational Skills, Problem-Solving, Collaboration
ASSUMPTION: The interview process for the Principal Demand Generation Manager role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit, with a strong emphasis on relevant experience in field marketing and demand generation.
🛠️ Tools & Technologies
- HubSpot (for campaign execution, segmentation, and reporting)
- Salesforce (CRM and sales management)
- Marketing automation and email marketing tools (e.g., Pardot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Eventbrite, Bizzabo)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: The Principal Demand Generation Manager will be expected to be proficient in HubSpot and Salesforce, with the ability to leverage other marketing automation, project management, and analytics tools to drive regional marketing strategies and measure their impact.
👔 Cultural Fit Considerations
Company Values:
- Global Focus: G-P is committed to breaking down barriers to global business and creating opportunities for everyone, everywhere.
- Innovation: G-P empowers its employees with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.
- Collaboration: G-P fosters a collaborative mindset, encouraging employees to work together to drive regional marketing strategies and achieve common goals.
Work Style:
- Remote-First: G-P's remote-first culture enables employees to balance work and personal responsibilities effectively, with a strong focus on outcomes and flexibility.
- Data-Driven: G-P emphasizes data-driven decision-making and continuous improvement, with a focus on measuring and optimizing regional marketing strategies.
- Strategic: G-P values strategic thinking and problem-solving abilities, with a focus on driving regional marketing strategies that support the company's global expansion.
Self-Assessment Questions:
- How do you align with G-P's global focus and commitment to breaking down barriers to global business?
- Can you describe a time when you demonstrated innovation and drove regional marketing strategies in a remote or hybrid work environment?
- How do you approach collaboration and working with cross-functional teams to achieve common goals?
ASSUMPTION: The ideal candidate for the Principal Demand Generation Manager role will demonstrate a strong alignment with G-P's global focus, innovation, and collaboration values, with a strategic mindset and excellent communication abilities.
⚠️ Potential Challenges
- Managing regional marketing strategies across diverse geographic markets with varying cultural nuances and regulatory requirements.
- Balancing global demand programs with regional priorities and resources.
- Measuring and optimizing regional marketing strategies in a remote-first work environment.
- Collaborating effectively with cross-functional teams, including sales, product, and other marketing teams, to align field marketing initiatives with broader company objectives.
- Adapting to a dynamic and fast-paced global employment market, with continuous changes in regulations, competition, and customer needs.
ASSUMPTION: The Principal Demand Generation Manager role presents unique challenges and opportunities, requiring a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a remote-first environment.
📈 Similar Roles Comparison
- Unlike traditional field marketing roles, the Principal Demand Generation Manager position at G-P focuses on driving regional marketing strategies that support the company's global expansion and contribute to revenue growth.
- G-P's remote-first culture enables greater flexibility and access to a broader talent pool, with occasional on-site collaboration opportunities for networking and team-building.
- Compared to other global employment platform providers, G-P offers a comprehensive suite of HR, legal, and compliance support services, with a strong focus on streamlining the hiring, onboarding, and management process.
ASSUMPTION: The Principal Demand Generation Manager role at G-P offers a unique opportunity to drive regional marketing strategies that support the company's global expansion and contribute to revenue growth, with a strong focus on flexibility, collaboration, and data-driven decision-making.
📝 Sample Projects
- Developing and executing a regional marketing strategy for a specific geographic market, tailored to the unique cultural nuances and regulatory requirements of that region.
- Planning and managing a targeted demand generation campaign for a high-priority account, leveraging account-based marketing (ABM) tactics and collaborating with the sales team to drive pipeline growth.
- Executing a regional event using event-in-a-box requirements, with a focus on seamless logistics, engaging content, and measurable outcomes.
ASSUMPTION: The Principal Demand Generation Manager role at G-P offers a unique opportunity to drive regional marketing strategies that support the company's global expansion and contribute to revenue growth, with a strong focus on flexibility, collaboration, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's global expansion strategy and how this role contributes to its success?
- How does the company support work-life balance and employee well-being in a remote-first work environment?
- Can you provide an example of a successful regional marketing strategy that you've developed and executed in a previous role?
- How does the company measure and optimize regional marketing strategies, and how would my role contribute to this process?
- What opportunities are there for growth and professional development within the company, and specifically within the marketing department?
ASSUMPTION: The Principal Demand Generation Manager role at G-P offers a unique opportunity to drive regional marketing strategies that support the company's global expansion and contribute to revenue growth, with a strong focus on flexibility, collaboration, and data-driven decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in field marketing, demand generation, and regional strategy development.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, strategic thinking, and cultural fit.
- Research G-P's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization.
- Be prepared to discuss your experience with HubSpot and Salesforce, as well as your ability to work effectively in a remote-first environment.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
