📌 Core Information
🔹 Job Title: Principal Field Marketing Manager
🔹 Company: Superside
🔹 Location: United States (Remote)
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Scaling field marketing efforts to accelerate growth
- Leading strategy and execution of high-impact events, trade shows, and VIP experiences
- Collaborating cross-functionally with Sales, BDRs, Customer Success, and Marketing teams
- Building scalable playbooks and operational processes for field marketing
- Working in a fast-paced, high-trust environment with high visibility and growth opportunities
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving revenue growth through events and experiences.
📋 Key Responsibilities
✅ Execute and scale Superside’s field marketing strategy, with a focus on revenue-driving events and executive experiences
✅ Own end-to-end event planning, including venue selection, vendor management, logistics, and budget tracking
✅ Design and deliver premium in-person experiences for high-value prospects and existing customers
✅ Lead Superside’s trade show presence, from booth execution to staffing, campaign alignment, and ROI measurement
✅ Partner with Sales, BDRs, and Customer Success to drive attendance, book meetings, and convert event engagement into opportunities
✅ Collaborate with the Marketing team to build integrated, multi-touch campaigns around each event
✅ Track and report on performance metrics such as pipeline generation, cost per opportunity, and influenced revenue
✅ Build scalable playbooks and operational processes to expand field marketing across new markets and teams
✅ Bring creative thinking to every event touchpoint to ensure brand consistency and differentiation
ASSUMPTION: This role involves a high degree of event planning and management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7+ years of experience in field marketing, event marketing, or similar roles, ideally within B2B SaaS or tech
Required Skills:
- Proven success planning and executing events that deliver pipeline and revenue impact
- Strong communication and relationship-building skills, especially with executive stakeholders
- Creative, customer-focused mindset with a passion for standout brand experiences
- Strong project management skills and attention to detail across multiple events and priorities
- Ability to work cross-functionally and manage competing demands in a fast-paced environment
- Willingness to travel up to 35% of your time for events and onsite activations
- Proficiency with Salesforce, Asana, and Google Suite
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS or tech field marketing will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Principal Field Marketing Manager with 5-10 years of experience in B2B SaaS or tech)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Home office stipend
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for event scheduling and travel requirements
ASSUMPTION: The salary range is based on industry standards for a Principal Field Marketing Manager with the required experience level. Benefits are typical for a company of Superside's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services. Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions for over 500 ambitious brands.
Company Size: 501-1,000 employees. Superside is large enough to be stable but small enough for your ideas to make a real impact.
Founded: 2015. Superside has been growing and innovating in the creative services industry for over a decade.
Company Description:
- Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.
- Their mission is to create equal opportunities globally by accelerating the world’s transition to online work.
- They offer a high-performance, low-ego work environment where feedback is direct, growth is constant, and kindness leads collaboration.
Company Specialties:
- Design services
- Brand identity
- Graphic design
- Powerpoint
- UX
- Illustrations
- DesignOps
- Creative ops
- Design at scale
- Video marketing
- Performance marketing creative
- Landing page design
- CaaS (Creative as a service)
Company Website: superside.com
ASSUMPTION: Superside's remote-first approach allows for a diverse and global team, fostering a unique work environment.
📊 Role Analysis
Career Level: Senior Individual Contributor. This role offers high visibility and the potential to grow into a leadership position.
Reporting Structure: The Principal Field Marketing Manager reports directly to the Sr. Director of ABM and Field Marketing.
Work Arrangement: This role is remote solely, with up to 35% travel for events and onsite activations.
Growth Opportunities:
- Potential to grow into a leadership position as the company expands
- Opportunities to learn and develop skills in a fast-paced, high-growth environment
- Chance to work with a diverse range of teams and stakeholders
ASSUMPTION: This role offers significant growth potential for the right candidate, given Superside's size and industry position.
🌍 Location & Work Environment
Office Type: Fully remote. Superside is a fully remote company with no physical offices.
Office Location(s): N/A
Geographic Context:
- Superside's remote work environment allows for a global talent pool and diverse perspectives.
- The company operates across multiple time zones, enabling 24/7 customer support and collaboration.
- Superside's headquarters is in Wilmington, Delaware, with additional team members based in Oslo, Norway, and Toronto, Canada.
Work Schedule: Full-time (40 hours per week), with flexibility for event scheduling and travel requirements. Superside offers unlimited PTO to encourage work-life balance.
ASSUMPTION: Superside's remote work environment requires strong communication skills and self-motivation to succeed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the hiring manager and/or team members
- Final interview with the Sr. Director of ABM and Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Communication and relationship-building abilities
- Creativity and problem-solving skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight your experience with event planning and execution, with a focus on revenue impact.
- Demonstrate your ability to work cross-functionally and manage competing demands.
- Showcase your creativity and customer focus through examples of standout brand experiences.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
ATS Keywords: Field Marketing, Event Marketing, B2B SaaS, Project Management, Communication, Relationship Building, Creative Thinking, Customer Focus, Logistics, Budget Tracking, Sales Collaboration, Performance Metrics, Campaign Alignment, Vendor Management, Attention to Detail, Cross-Functional Collaboration
ASSUMPTION: Superside's interview process is designed to assess your skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Salesforce
- Asana
- Google Suite
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Proficiency with the listed tools is required for success in this role. Additional tools may be introduced based on the candidate's skills and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- High performance, low ego
- Remote-first, customer-led
- Global team, local impact
Work Style:
- Fast-paced and high-trust environment
- Direct feedback and constant growth
- Kindness-driven collaboration
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working cross-functionally?
- Are you comfortable working remotely and managing your own time and priorities?
- Do you have a creative mindset and a passion for standout brand experiences?
ASSUMPTION: Superside's company culture values high performance, low ego, and fosters a remote-first, customer-led work environment.
⚠️ Potential Challenges
- Managing multiple events and priorities simultaneously
- Working across different time zones and cultures in a remote environment
- Balancing event planning with other marketing responsibilities
- Adapting to a fast-paced, high-growth company with evolving priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Unlike traditional field marketing roles, this position focuses heavily on event planning and execution, with a strong emphasis on revenue impact.
- Superside's remote-first approach allows for a global talent pool and diverse perspectives, fostering a unique work environment.
- This role offers significant growth potential, given Superside's size and industry position.
ASSUMPTION: This role is unique in its focus on event planning and execution, with a strong emphasis on revenue impact and a remote-first work environment.
📝 Sample Projects
- Planning and executing a high-impact event for enterprise customers, resulting in a 25% increase in pipeline generation
- Leading Superside's trade show presence, with a focus on booth execution, staffing, and ROI measurement, achieving a 15% increase in qualified leads
- Collaborating with the Marketing team to build an integrated, multi-touch campaign around an event, resulting in a 30% increase in event attendance
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Superside's overall field marketing strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Superside support the growth and development of its employees, particularly in this role?
- What are the most challenging aspects of working in a remote, global team, and how does Superside address these challenges?
- How does Superside measure the success of its field marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: These questions are designed to assess your understanding of the role, the company, and the industry, as well as your ability to contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your event planning and execution experience, with a focus on revenue impact.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
