Principal Product Marketing Manager

📌 Core Information 🔹 Job Title: Principal Product Marketing Manager 🔹 Company: 6sense 🔹 Location: United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote (US) 🚀 Job Overview Key aspects of this role include: - Leading the development and evolution of 6sense's core positioning, messaging, and storytelling across Marketing and Sales product lines. - Crafting high-impact narratives for product launches, sales plays, and flagship campaigns to differentiate 6sense and drive alignment across teams. - Collaborating cross-functionally with Demand Gen, Brand, Sales Enablement, ABX, and Product Marketing to ensure consistent and impactful messaging at every touchpoint. - Staying plugged into trends across B2B SaaS, product marketing, and GTM innovation to bring fresh ideas, smart angles, and new ways to connect with the market. 📋 Key Responsibilities ✅ Own and evolve 6sense’s core positioning and messaging, serving as the steward of our brand narrative across both Marketing and Sales solutions. ✅ Build and maintain our messaging architecture—including positioning frameworks, messaging guides, and the overarching brand messaging house. ✅ Translate product insights, roadmap updates, and market shifts into compelling stories that drive alignment and activation across marketing, sales, and customer-facing teams. ✅ Develop campaign themes, storylines, and creative hooks to inspire demand generation, brand, content, and event strategies. ✅ Create high-impact narratives for product launches, sales plays, and flagship campaigns that help differentiate 6sense and move prospects through the funnel. ✅ Write and refine copy for product pages, one-pagers, keynote presentations, scripts, ads, and more. ✅ Partner cross-functionally with Demand Gen, Brand, Sales Enablement, ABX, and Product Marketing to ensure messaging is consistent and impactful at every touchpoint. ✅ Stay plugged into trends across B2B SaaS, product marketing, and GTM innovation—bringing fresh ideas, smart angles, and new ways to connect with our audience. 🎯 Required Qualifications 🔹 Education: - Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) 🔹 Experience: - 5-7 years of experience in product marketing, preferably in B2B SaaS, Martech, or AI-powered marketing solutions. 🔹 Required Skills: - Excellent storytelling skills—can craft narratives that resonate with marketers. - Ability to simplify complex concepts and translate technical capabilities into compelling messaging. - Experience building and maintaining messaging guides and positioning frameworks. - Strong cross-functional collaboration skills—especially with product, sales, demand gen, and brand. - Proven ability to create high-quality, visually compelling deliverables (e.g., slide decks, messaging docs, collateral). 🔹 Preferred Skills: - Familiarity with competitive research, message testing, and market validation techniques. - Ability to craft taglines, narratives, and campaign messaging that drives engagement. - A strong pulse on modern B2B tone, trends, and what resonates in-market. 💡 Assumptions 🔹 Explicit Assumptions: - This role requires a strong understanding of B2B SaaS, product marketing, and GTM innovation trends. - The ideal candidate will have experience working with cross-functional teams and a proven track record of driving alignment and activation across teams. - This role involves creating and maintaining messaging guides and positioning frameworks, so experience in this area is essential. 💰 Compensation & Benefits 🔹 Salary Range: $164,392.50 - $241,109.00 USD (Base salary range; other compensation may include a bonus program, commission plan, and stock options if approved by 6sense’s board.) 🔹 Benefits: - Generous health, dental, and vision insurance coverage - 401(k) employer matching program - Paid holidays and self-care days - Stock options and equity compensation - Flexible work arrangements and remote-friendly culture 📈 Applicant Insights 🔍 Company Context: - Industry: Software Development - Company Size: 1,001-5,000 employees - Founded: 2013 - Headquarters: San Francisco, California - Specialties: Predictive intelligence, predictive marketing, B2B marketing, predictive sales, artificial intelligence, B2B sales, account intelligence, sales intelligence, ABM, generative AI, conversational email, pipeline intelligence, intent data, and ABX - Website: 📊 Role Analysis: - Career Level: Mid-career to senior-level role, ideal for someone looking to take on a strategic, high-impact position in product marketing. - Reporting Structure: This role reports directly to the VP of Marketing, working closely with cross-functional teams across the organization. - Work Arrangement: Remote-friendly culture with flexible work arrangements, including remote work options. 🌍 Location & Work Environment - Office Type: Hybrid (remote-friendly with physical offices in San Francisco, Austin, New York, and London) - Office Location(s): 450 Mission St, San Francisco, California 94105, US; 1000 E 6th St, Austin, Texas 78702, US; 11 E 26th St, 20th Floor, New York, 10010, US; 2 Swan Lane, London, England N20 0PL, GB - Geographic Context: 6sense has offices in major tech hubs, offering opportunities to work in vibrant urban environments with diverse cultural offerings. - Work Schedule: Flexible hours with a focus on results and productivity, accommodating remote work preferences. 💼 Key Assessment Areas: - Interview Process: Typical interview process includes phone screens, behavioral interviews, and skills assessments to evaluate communication, problem-solving, and cultural fit. - Key Assessment Areas: Ability to craft compelling narratives, simplify complex concepts, collaborate cross-functionally, and maintain messaging guides and positioning frameworks. 💬 Application Insights - Typical Process: The application process typically involves submitting an application through the provided link, followed by phone screens, interviews, and skills assessments. - Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required skills. - Familiarize yourself with 6sense's products, market position, and competition to showcase your industry knowledge. - ATS Keywords: Product marketing, storytelling, messaging, positioning, cross-functional collaboration, demand generation, brand, content, events, sales, customer-facing teams, market trends, B2B SaaS, AI, GTM, competitive research, message testing, market validation, taglines, narratives, campaign messaging, deliverables, collateral, cross-functional teams, product launches, sales plays, flagship campaigns, product pages, one-pagers, keynote presentations, scripts, ads, messaging guides, positioning frameworks, brand messaging house, ABM, generative AI, conversational email, pipeline intelligence, intent data, ABX, B2B marketing, B2B sales, account intelligence, sales intelligence, AI-powered marketing solutions, Martech, product marketing trends, GTM innovation, B2B SaaS trends, modern B2B tone, market resonance, competitive landscape, market differentiation, customer engagement, product differentiation, funnel movement, messaging consistency, messaging impact, messaging alignment, messaging evolution, messaging architecture, messaging guides, positioning frameworks, brand messaging house, messaging strategy, messaging tactics, messaging execution, messaging optimization, messaging testing, messaging validation, messaging iteration, messaging refinement, messaging enhancement, messaging improvement, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging innovation, messaging