📌 Core Information
🔹 Job Title: Brand & Product Manager - Trucks
🔹 Company: bp
🔹 Location: Mumbai, India
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving Castrol India's business performance across the Commercial Vehicles (CVO) space
- Collaborating with cross-functional teams to optimize product formulations and develop communication strategies
- Managing the product portfolio and ensuring financial performance aligns with global space/brand objectives
- Delivering brand equity metrics and market supremacy as gauged by Nielsen's metrics
ASSUMPTION: This role requires a strategic and collaborative mindset, with a strong focus on data-driven decision making and stakeholder management.
📋 Key Responsibilities
✅ Lead marketing efforts driving Castrol India's business in both topline and bottom-line performance across the CVO space
✅ Collaborate with cross-functional teams to optimize product formulations and develop comprehensive ATL and BTL communication strategies
✅ Assume accountability for the portfolio's financial performance, aligning with volume targets and gross margin objectives
✅ Deliver brand equity metrics on a brand-by-brand basis, fueling heightened awareness and consideration for our comprehensive portfolio
✅ Navigate product life cycles, ensuring the sustained profitability of our product portfolio in harmony with evolving market trends and OEM launches
✅ Exercise vigilant oversight over the Streamline/Fusion/ODIMS systems within the market, stewarding the PCO portfolio
✅ Forge a symbiotic partnership with Sales teams to implement regional marketing blueprints, catalyzing impact across diverse geographies
✅ Ensure the meticulous tracking, measurement, and optimization of ASP (Advertising and Sales Promotion) investments
ASSUMPTION: This role involves a high degree of multitasking, stakeholder management, and adaptability to thrive in a fast-paced, ambiguous environment.
🎯 Required Qualifications
Education: University degree or related discipline, with an MBA or equivalent postgraduate degree desirable
Experience: 15+ years of professional expertise within the realm of Sales and Marketing
Required Skills:
- Proven proficiency in crafting comprehensive marketing communications across traditional and digital spheres
- Deep understanding of media procurement, encompassing both traditional and digital platforms, with a distinct advantage for those with experience in performance marketing
- Demonstrated capability to collaborate seamlessly within cross-functional teams, spanning different organizational levels, both domestically and on a global scale, even within intricate and fast-paced settings
- Well-grounded understanding of New Product Introduction (NPI) processes and a track record of successfully navigating the intricacies of a Stagnate framework
- Proven leadership in team management, with a preference for candidates possessing prior sales experience
- Requisite background in handling pivotal aspects such as Nielsen data, custom research methodologies, and collaborating closely with multi-disciplinary partner agencies
Preferred Skills:
- Ability to multitask and lead multiple projects with multiple stakeholders
- Self-starter who can translate strategy to on-ground execution flawlessly
- Ability to work in ambiguity and a stickler for timelines and delivery of project milestones
- Customer-focused, understanding of ecosystems of influence and how to ensure all opinion leaders build demand for Castrol products
ASSUMPTION: Candidates should possess a strong analytical mindset, excellent communication skills, and the ability to thrive in a dynamic, multicultural environment.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated, based on industry standards for a senior marketing role in Mumbai)
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee discounts
- Opportunities for professional development and career growth within a global organization
- Dynamic and inclusive work environment with a strong focus on diversity, equity, and inclusion
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work up to 10% of the time
ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing role in Mumbai. Actual compensation may vary based on experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. bp is a global leader in the energy industry, with a strong focus on innovation, sustainability, and customer-centricity.
Company Size: 10,001+ employees. As a large organization, bp offers extensive resources, diverse opportunities, and a well-established brand.
Founded: 1909. bp has a rich history and a strong track record of growth and success in the energy sector.
Company Description:
- bp is a global energy company with operations in over 70 countries
- The company focuses on producing and trading oil and gas, as well as generating power and developing renewable energy sources
- bp is committed to creating a net-zero carbon future and has set ambitious targets to reduce greenhouse gas emissions
Company Specialties:
- Upstream – Oil & Gas Exploration & Production
- Subsurface
- Wells Subsea
- Mechanical
- Electrical
- Process
- Civil
- Drilling, Completion & Intervention Engineers
- Geoscientists
- Professionals in Finance, Business Development, and Procurement
- Communications etc.
Company Website: bp.com
ASSUMPTION: Working at bp offers opportunities to collaborate with diverse teams, contribute to innovative projects, and make a significant impact on the energy industry.
📊 Role Analysis
Career Level: Senior Managerial role, with potential for career growth within the organization
Reporting Structure: This role reports directly to the Marketing Head and collaborates closely with various stakeholders, including Brand and Communications Manager, Sales teams, Supply Chain teams, Global Marketing and Product Development teams, Legal teams, and Sales teams
Work Arrangement: On-site, with up to 10% remote work expected
Growth Opportunities:
- Potential for career progression within the marketing function or broader organization
- Opportunities to work on high-impact projects and contribute to strategic decision-making
- Exposure to diverse teams and global stakeholders, fostering professional development and skill-building
ASSUMPTION: This role offers a unique opportunity to drive business performance and make a tangible impact on Castrol India's success within the CVO space.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): Mumbai, India
Geographic Context:
- Mumbai is the financial capital of India and a major hub for the energy industry
- The city offers a vibrant culture, diverse communities, and numerous opportunities for professional growth and networking
- Mumbai's strategic location provides easy access to major markets and global business centers
Work Schedule: Full-time, with flexible hours and remote work options up to 10% of the time
ASSUMPTION: Working in Mumbai offers a dynamic and fast-paced environment, with ample opportunities for professional growth and networking within the energy industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and relevant stakeholders
- Final round interviews, potentially involving case studies or presentations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and stakeholder management abilities
- Industry knowledge and market understanding
- Cultural fit and alignment with bp's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of the energy industry, Castrol's business, and the CVO space
- Prepare examples of your marketing strategies, communication campaigns, and data-driven decision-making processes
- Research bp's company culture, values, and recent initiatives to showcase your enthusiasm and alignment with the organization
ATS Keywords: Brand Management, Channel Marketing Activation, Customer Segmentation, Marketing Communications, Media Procurement, New Product Introduction, Nielsen Data, Sales Experience, Stakeholder Management, Team Management
ASSUMPTION: The interview process will assess your strategic thinking, communication skills, and cultural fit, with a strong emphasis on your marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety: Nothing is so important that it cannot be done safely
- Respect: We respect each other, our customers, contractors, and the communities in which we operate
- Excellence: We strive for excellence in everything that we do
Work Style:
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Dynamic and fast-paced, with a focus on continuous improvement and innovation
- Customer-centric, with a strong commitment to understanding and meeting customer needs
Self-Assessment Questions:
- How do you align with bp's safety culture, and what measures do you take to ensure the safety of yourself and others?
- How do you demonstrate respect for diverse perspectives and backgrounds, both within the organization and with external stakeholders?
- How do you strive for excellence in your work, and what steps do you take to continuously improve and innovate?
ASSUMPTION: Candidates should possess a strong cultural fit with bp's values and work style, with a demonstrated commitment to safety, respect, and excellence.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced environment
- Navigating ambiguity and adapting to changing market dynamics and business priorities
- Balancing strategic thinking with tactical execution and attention to detail
- Working effectively in a large, matrixed organization with diverse teams and global stakeholders
ASSUMPTION: Candidates should possess strong stakeholder management, adaptability, and time management skills to successfully navigate these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on the CVO space within the Castrol business, offering a strategic and impactful opportunity to drive business performance
- Compared to other marketing roles, this position requires a strong understanding of the energy industry, with a specific focus on the lubricants market and commercial vehicle segment
- Career progression in this role may lead to broader marketing or leadership opportunities within the organization, with potential for global assignments
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product line within the truck segment
- Conducting market research and customer segmentation analysis to inform product positioning and pricing strategies
- Collaborating with global marketing teams to align regional marketing strategies with global brand objectives
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Brand & Product Manager - Trucks role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the Sales teams, and what are the key performance indicators (KPIs) for success?
- What opportunities are there for professional development and career growth within this role and the broader organization?
- How does bp support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare examples of your marketing strategies, communication campaigns, and data-driven decision-making processes
- Research bp's company culture, values, and recent initiatives to showcase your enthusiasm and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
