Product & Content Marketing Manager

📌 Core Information

🔹 Job Title: Product & Content Marketing Manager

🔹 Company: Algomarketing®

🔹 Location: Germany (Remote/Hybrid)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Acting as the bridge between product management and marketing teams
• Translating product features into compelling content for target audiences
• Developing and executing content marketing strategies
• Collaborating cross-functionally to ensure consistent messaging and effective content distribution
• Analyzing market feedback and customer insights to inform product development and marketing strategies

ASSUMPTION: This role requires a strong understanding of B2B SaaS and excellent communication skills. Proficiency in German is preferred for the German market focus.

📋 Key Responsibilities

✅ Product Expertise & Market Analysis: Develop a deep understanding of our products, their functionalities, and target markets. Analyze the competitive landscape, identify key differentiators and USPs, and assess market potential.

✅ Audience & Persona Development: Research and define target audience personas, including their roles in the decision-making and buying cycle. Understand their needs, pain points, and preferred communication channels.

✅ Content Strategy & Creation: Develop and execute a comprehensive content marketing strategy for assigned product areas. Create compelling and informative content across various formats, including website copy, blog posts, white papers, case studies, presentations, sales collateral, and social media content.

✅ Cross-Functional Collaboration: Act as the primary liaison between product management and marketing teams. Collaborate closely with content marketing, demand generation, sales, and other relevant teams to ensure consistent messaging and effective content distribution.

✅ Content Enablement: Provide marketing and sales teams with the necessary content and tools to effectively promote and sell the products. Ensure they have access to the latest product information and marketing materials.

✅ Competitive Positioning: Develop and maintain competitive positioning documents, highlighting our product's strengths and advantages over competitors.

✅ Messaging & Terminology: Translate technical product features into clear, concise, and audience-appropriate language. Ensure consistent use of terminology across all marketing materials.

✅ Performance Measurement: Track and analyze the performance of content marketing initiatives, using data to identify areas for improvement and optimize future campaigns.

✅ Market Insights: Gather and analyze market feedback and customer insights to inform product development and marketing strategies.

✅ Localization (German Market Focus): Ensure all German market-facing content is culturally relevant, accurate, and optimized for local audiences.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant graduate-level degrees or certifications are a plus.

Experience: 5-10 years of experience in product marketing, content marketing, or a related role within the B2B SaaS industry.

Required Skills:

• Proven experience in product marketing and content creation
• Strong understanding of B2B SaaS and market analysis
• Excellent communication skills in English, with proficiency in German preferred
• Data-driven mindset and analytical skills
• Ability to work cross-functionally and collaborate effectively with various teams
• Experience with content marketing strategies and performance measurement

Preferred Skills:

• Experience with specific product marketing methodologies (e.g., Pragmatic Marketing)
• Fluency in German

ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong understanding of content creation will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated, based on experience level and industry standards for a mid-level marketing role in Germany)

Benefits:

• Competitive benefits package (specific details not provided)

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specializing in marketing technology, marketing artificial intelligence, marketing automation, marketing data science, digital marketing, marketing performance optimization, extended workforce solutions, marketing workforce solutions, and algorithmic marketing.

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: 2017, with a headquarters in London, England, and additional locations in Wilmington, Delaware, Singapore, and Amsterdam.

Company Description:

• Algomarketing helps marketing teams do more by providing AI-enabled talent that integrates seamlessly with internal teams.
• The company works with high-growth and enterprise B2B companies to scale marketing execution in areas such as demand generation, campaign ops, and marketing systems.
• Algomarketing takes a consultative approach, aligning closely with clients' objectives and getting up to speed quickly to deliver fast, smart marketing execution.

Company Specialties:

• Marketing technology
• Marketing artificial intelligence
• Marketing automation
• Marketing data science
• Digital marketing
• Marketing performance optimization
• Extended workforce solutions
• Marketing workforce solutions
• Algorithmic marketing

Company Website: www.algomarketing.com

ASSUMPTION: Algomarketing's focus on AI-enabled talent and algorithmic marketing sets it apart in the business consulting and services industry. Applicants should expect a data-driven and innovative work environment.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on product and content marketing

Reporting Structure: This role reports directly to the Demand Generation team and collaborates closely with product management, content marketing, demand generation, sales, and other relevant teams.

Work Arrangement: Hybrid (Remote & On-site), with a focus on the German market

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Potential to lead or mentor junior team members
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing

ASSUMPTION: This role offers growth opportunities for candidates looking to expand their skills and take on more responsibilities within the marketing field.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site), with a focus on the German market

Office Location(s): Germany (specific locations not provided)

Geographic Context:

• Germany is the largest economy in Europe and has a strong focus on innovation and technology.
• The German market offers significant opportunities for B2B SaaS companies, with a strong emphasis on quality, reliability, and security.
• Applicants should expect a dynamic and competitive work environment, with a focus on delivering high-quality products and services.

Work Schedule: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the focus on the German market provides opportunities for candidates interested in the European market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the Demand Generation team
• Final interview with the company's leadership team

Key Assessment Areas:

• Product marketing and content creation skills
• Understanding of B2B SaaS and market analysis
• Communication skills in English and German (if applicable)
• Data-driven mindset and analytical skills
• Ability to work cross-functionally and collaborate effectively with various teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the German market and B2B SaaS industry in your application materials.
• Prepare examples of your content creation and marketing efforts to showcase your skills during the interview process.

ATS Keywords: Product Marketing, Content Creation, B2B SaaS, Market Analysis, German Market, Cross-Functional Collaboration, Competitive Positioning, Performance Measurement, Localization

ASSUMPTION: Applicants should expect a thorough interview process that focuses on assessing their skills and fit for the role. Tailoring application materials to the specific requirements of the role will increase the chances of success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with marketing automation platforms, content management systems, project management tools, and analytics tools will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Algomarketing focuses on leveraging AI and algorithmic marketing to deliver faster, smarter marketing execution.
• Collaboration: The company works closely with clients to align with their objectives and get up to speed quickly.
• Empowerment: Algomarketing empowers global marketing at scale by providing AI-enabled talent that integrates seamlessly with internal teams.

Work Style:

• Data-driven: Algomarketing uses data and analytics to inform marketing strategies and measure performance.
• Agile: The company takes a consultative approach and adapts to clients' needs and market changes quickly.
• Global: Algomarketing works with clients across various regions and time zones, requiring effective communication and collaboration skills.

Self-Assessment Questions:

• Do you have a strong understanding of B2B SaaS and market analysis?
• Are you comfortable working in a global, agile environment that requires effective communication and collaboration skills?
• Do you have a data-driven mindset and the ability to analyze market feedback and customer insights to inform product development and marketing strategies?

ASSUMPTION: Applicants should assess their fit with Algomarketing's values and work style to ensure a successful and fulfilling career in the company.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
• Collaborating effectively with various teams and stakeholders, both internally and externally
• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and market changes in the B2B SaaS space

ASSUMPTION: Applicants should be prepared to face these challenges and have the skills and mindset to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Product Marketing Manager: Focuses on product positioning, messaging, and go-to-market strategy, while this role focuses on content creation and localization for the German market.
• Content Marketing Manager: Typically responsible for overall content strategy and execution, while this role focuses on product-specific content creation and localization.
• Product Manager: Focuses on product development, roadmaps, and feature prioritization, while this role focuses on marketing the product and its features to target audiences.

ASSUMPTION: Applicants should understand the differences between these roles and how this role fits within the broader marketing and product management landscape.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch in the German market
• Creating localized product marketing materials, such as website copy, blog posts, and sales collateral, for the German market
• Analyzing market feedback and customer insights to inform product development and marketing strategies for the German market

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on content creation, localization, and market analysis for the German market.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it balances remote and on-site work?
• How does the Demand Generation team collaborate with other marketing teams, such as content marketing and sales enablement, to ensure consistent messaging and effective content distribution?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Algomarketing support the professional development and growth of its employees in this role?
• What are the key challenges facing the company in the German market, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the German market, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on the German market and B2B SaaS industry.
• Prepare examples of your content creation and marketing efforts to showcase your skills during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.