📌 Core Information
🔹 Job Title: Product Growth Consultant (Freelance)
🔹 Company: Sana Commerce
🔹 Location: Berlin, Germany
🔹 Job Type: Contract
🔹 Category: Software Development
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Partnering with a cross-functional product team to optimize the author growth funnel
- Focusing on activation, retention, and referrals to drive measurable outcomes
- Collaborating on a short-term, high-impact engagement
- Working with a fast-moving, dynamic Dutch powerhouse transforming the e-learning landscape
ASSUMPTION: This role requires a senior growth professional with a proven track record in growth product management, ideally in B2C or B2B SaaS companies with strong scaling trajectories.
📋 Key Responsibilities
✅ Conduct a diagnostic review of the current activation, retention, and referral flows
✅ Identify key friction points in the growth funnel
✅ Develop a list of 5-10 actionable growth opportunities tailored to the product
✅ Create a short Growth Opportunities Playbook summarizing findings and recommendations
✅ Participate in 1-2 collaborative sessions or workshops with the product team to share findings and shape next steps
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a fast-paced, cross-functional team.
🎯 Required Qualifications
Experience: 5-10 years in growth product management, ideally in B2C or B2B SaaS companies with strong scaling trajectories
Required Skills:
- Proven expertise in activation, onboarding, engagement, and retention strategies
- Deep understanding of behavioral design, habit formation, and user lifecycle frameworks
- Ability to translate B2C growth models into a B2B SaaS context
- Strong communication skills with a track record of producing clear, strategic deliverables
- Hands-on approach to experimentation and data-driven decision making
- Comfort working in fast-paced, cross-functional teams and navigating ambiguity
Preferred Skills:
- Experience working with B2B SaaS products in the e-learning landscape
- Fluency in German
ASSUMPTION: Candidates should have a strong portfolio showcasing their growth strategies and successful implementations.
💰 Compensation & Benefits
Salary Range: €50,000 - €80,000 per year (full-time equivalent, based on industry standards for a senior growth professional in Berlin)
Benefits:
- Short-term freelance opportunity with the potential for long-term collaboration
- Opportunity to work with a dynamic, fast-growing company in the e-learning space
- Chance to make a significant impact on a product used by 50,000+ innovators in over 150 countries
Working Hours: Flexible, with a focus on delivering results within the agreed project timeline
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B e-commerce and e-learning platforms
Company Size: 501-1,000 employees, providing a large, established team with ample opportunities for collaboration and growth
Founded: 2008, with over a decade of experience in the e-commerce and e-learning spaces
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They've paired decades of B2B expertise with smart, integrative software to help customers easily bring complex processes online
- Their platform offers a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a well-established company with a strong reputation in the B2B e-commerce and e-learning spaces, providing a stable and supportive environment for freelance consultants.
📊 Role Analysis
Career Level: Senior, requiring a proven track record in growth product management
Reporting Structure: This role will collaborate with Sana Commerce's cross-functional product team, reporting directly to the product management team
Work Arrangement: Remote OK, with the possibility of on-site collaboration in one of Sana Commerce's global offices
Growth Opportunities:
- Potential long-term collaboration with Sana Commerce following the initial short-term engagement
- Opportunity to work with a diverse range of clients and industries within the B2B e-commerce and e-learning spaces
- Chance to develop expertise in B2B growth strategies and e-learning platforms
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on Sana Commerce's products and customers.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Rotterdam, New York, Colombo, Medellín, Manchester, Munich, Melbourne, Zhytomyr, and Dubai
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
- Berlin is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Flexible, with a focus on delivering results within the agreed project timeline
ASSUMPTION: The work environment at Sana Commerce's Berlin office is dynamic, collaborative, and supportive of remote work arrangements.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss the role and assess cultural fit
- In-depth interview with the product management team to discuss growth strategies and approach to the project
- Final interview with the hiring manager to discuss expectations, timeline, and compensation
Key Assessment Areas:
- Growth product management expertise
- Ability to translate B2C growth models into a B2B SaaS context
- Communication and presentation skills
- Cultural fit with Sana Commerce's dynamic, collaborative work environment
Application Tips:
- Highlight relevant growth product management experience and successes in your resume
- Tailor your cover letter to demonstrate your understanding of Sana Commerce's products and the specific challenges of the role
- Prepare a portfolio or case studies showcasing your growth strategies and their impact on products and customers
ATS Keywords: Growth product management, B2C, B2B SaaS, activation strategies, onboarding strategies, engagement strategies, retention strategies, behavioral design, habit formation, user lifecycle frameworks, data-driven decision making, cross-functional collaboration, experimentation
ASSUMPTION: The application process at Sana Commerce is thorough and designed to assess the candidate's skills, experience, and cultural fit with the company's dynamic, collaborative work environment.
🛠️ Tools & Technologies
- Sana Commerce's proprietary e-commerce platform
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies used by Sana Commerce are industry-standard and designed to support collaboration and productivity in a remote work environment.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working with diverse teams and navigating ambiguity?
- Do you have a proven track record of driving growth and delivering results in B2C or B2B SaaS companies?
ASSUMPTION: Sana Commerce values candidates who are innovative, collaborative, and results-driven, with a strong commitment to customer success.
⚠️ Potential Challenges
- Working with a cross-functional team in a fast-paced, dynamic environment may require strong communication and project management skills
- The short-term nature of the engagement may limit the opportunity to build long-term relationships with colleagues and clients
- The role may require working with complex, legacy systems and processes, which can present unique challenges and opportunities for growth
- The Berlin office may have a smaller team compared to other Sana Commerce locations, which could impact the availability of resources and support
ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, collaboration, and adaptability, as well as a willingness to learn and grow in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on optimizing the author growth funnel for Sana Commerce's e-learning platform, but it shares similarities with other growth product management roles in B2B SaaS companies
- Compared to B2C growth product management roles, this position requires a deeper understanding of B2B customer behavior and a focus on enterprise-level solutions
- Career paths in growth product management can vary depending on the company and industry, but this role offers significant growth potential for the right candidate
ASSUMPTION: This role offers a unique opportunity to work with a dynamic, fast-growing company in the e-learning space, with the potential for long-term collaboration and growth.
📝 Sample Projects
- Developing and implementing a user onboarding strategy to improve activation rates for Sana Commerce's e-learning platform
- Conducting a comprehensive analysis of user engagement and retention data to identify key opportunities for growth
- Designing and executing A/B tests to optimize the user experience and drive measurable improvements in key metrics
ASSUMPTION: These sample projects are designed to illustrate the types of growth strategies and initiatives that the successful candidate may be asked to develop and implement in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the author growth funnel and any known pain points or areas for improvement?
- How does Sana Commerce support and collaborate with freelance consultants in this role?
- What are the key priorities for this project, and how will success be measured?
- How does Sana Commerce approach experimentation and data-driven decision making in this role?
- What opportunities exist for long-term collaboration and growth following the initial short-term engagement?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the project, and the company, as well as to assess the cultural fit and growth potential of the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant growth product management experience and successes
- Prepare a portfolio or case studies showcasing your growth strategies and their impact on products and customers
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
