Product Manager, Brand & campaign registrations

📌 Core Information

🔹 Job Title: Product Manager, Brand & Campaign Registrations

🔹 Company: Sinch

🔹 Location: Stockholm, Stockholm, Sweden

🔹 Job Type: Full-Time, Remote OK

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the evolution of self-service platforms for messaging identity registration and number provisioning
• Driving strategy and execution for intuitive tools and APIs
• Collaborating with various teams to enhance customer satisfaction and operational efficiency
• Working with a globally distributed team and stakeholders with minimal travel required

ASSUMPTION: This role requires a balance of technical, strategic, and communication skills to succeed in a global, remote setting.

📋 Key Responsibilities

✅ Define, own, and communicate the product vision, strategy, and roadmap for self-service registration and provisioning tools

✅ Translate the product strategy into clear epics, detailed user stories, and acceptance criteria within Jira

✅ Actively participate and guide Agile/Scrum ceremonies

✅ Partner closely with UX/UI designers to research, design, and validate intuitive, efficient, and user-friendly self-service interfaces and workflows

✅ Drive the definition and development of internal and external APIs related to registration, provisioning, and status management

✅ Engage proactively with internal stakeholders and indirectly with external partners to gather requirements, manage expectations, and ensure alignment

✅ Define key performance indicators (KPIs), monitor product/feature adoption, analyze user behavior, and identify opportunities for continuous improvement

✅ Collaborate with product marketing and other teams on launch plans and enablement materials for new features and improvements

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on product management.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, or a related discipline)

Experience: 5+ years of hands-on Product Management experience, ideally delivering SaaS, B2B platforms, or complex technical products

Required Skills:

• Strong strategic thinking, prioritization skills, and the ability to connect product features to business value and customer needs
• Experience working directly with UX/UI designers to build user-centric products and advocate for user needs
• Demonstrated expertise working effectively in Agile/Scrum environments. Proficient with Jira and Confluence (or similar tools) for backlog management, requirements, and documentation
• Proven experience managing API-driven products and platform capabilities. Comfortable discussing technical architecture and trade-offs with engineering teams
• Excellent communication (written and verbal in English), presentation, and interpersonal skills. Proven ability to thrive, build relationships, and lead effectively in a globally distributed team environment

Preferred Skills:

• Telecom/Messaging Domain Knowledge: Familiarity with communication ecosystems (SMS, Voice, RCS), including concepts like Alphanumeric Sender IDs, Short Codes, Long Numbers, and associated registration/provisioning challenges
• Direct experience working within complex regulatory environments (telecom or otherwise)
• Specific experience designing or managing self-service portals or workflow automation tools
• Experience working across multiple time zones effectively

ASSUMPTION: While not explicitly stated, a Master's degree in a relevant field or equivalent experience may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Product Manager role in Stockholm, the estimated salary range is SEK 700,000 - 1,000,000 per year (approximately EUR 65,000 - 93,000 or USD 70,000 - 100,000).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Sinch operates in the IT Services and IT Consulting industry, focusing on cloud communications, VoIP, and API-driven solutions

Company Size: Sinch is a mid-sized company with 1,001-5,000 employees, providing a balance between growth opportunities and established processes

Founded: Sinch was founded in 2008 and has since grown into a global leader in customer communications

Company Description:

• Sinch is a pioneer in customer communications, enabling businesses to connect with their customers reliably and securely through mobile messaging, voice, and email
• The company's Customer Communications Cloud powers engaging customer experiences for over 150,000 businesses worldwide
• Sinch has a local presence in more than 60 countries and is traded on NASDAQ Stockholm under the symbol SINCH

Company Specialties:

• Cloud communications
• VoIP
• API
• Telecommunications
• SMS
• SaaS
• Telephony
• Voice
• RCS
• Personalized messaging
• Video
• CPaaS
• Mobile messaging
• Mobile marketing
• Customized video
• and RCS Business Messaging

Company Website: http://www.sinch.com

ASSUMPTION: Sinch's focus on global expansion and customer-centric solutions creates an environment where adaptability and innovation are valued.

📊 Role Analysis

Career Level: This role is a senior-level position, offering opportunities for strategic impact and leadership within the product management team

Reporting Structure: The Senior Product Manager reports directly to the Head of Product and works closely with various teams, including engineering, UX/UI design, operations, legal, and commercial

Work Arrangement: This role is remote-friendly, with minimal travel required, allowing for a flexible work-life balance

Growth Opportunities:

• Potential to expand the product management team and mentor junior team members
• Opportunities to collaborate with global teams and gain exposure to diverse markets
• Chance to drive strategic initiatives and contribute to Sinch's overall growth and success

ASSUMPTION: The remote-friendly nature of this role may require additional effort in building and maintaining relationships with global team members and stakeholders.

🌍 Location & Work Environment

Office Type: Sinch has multiple office locations worldwide, with this role primarily based in Stockholm, Sweden

Office Location(s): Lindhagensgatan 74, Stockholm, Stockholm County 112 18, SE; 3500 Lenox Rd NE, Suite #1875, Atlanta, Georgia 30326, US; 321 Orchard Road, 08-01, Singapore, 238866, SG

Geographic Context:

• Stockholm is the capital and largest city of Sweden, offering a high quality of life with a vibrant tech industry
• The city is known for its beautiful architecture, rich history, and diverse cultural scene
• Stockholm has a humid continental climate, with mild summers and cold, snowy winters

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely

ASSUMPTION: While this role is remote-friendly, occasional travel may be required to attend team meetings, conferences, or client visits.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Structured, competency-based interviews to evaluate skills, experience, and qualifications relevant to the role
• Data-driven assessment to enhance hiring success and identify candidates likely to excel
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Product management skills and experience
• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and communication skills
• Technical acumen and API-driven product management
• Adaptability and cultural fit within a global, remote team

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Sinch's products and services, as well as the specific challenges faced by the messaging industry
• Prepare examples of your past achievements in product management, API development, and cross-functional collaboration
• Showcase your ability to thrive in a remote, globally distributed team environment

ATS Keywords: Product Management, Agile, API Development, User Experience, Stakeholder Management, Performance Monitoring, Backlog Management, Leadership, Communication, Technical Acumen, Collaboration, Strategic Thinking, SaaS, B2B Platforms, UX/UI Design, Remote Collaboration

ASSUMPTION: Sinch's hiring process is designed to be fair, objective, consistent, and inclusive, with a focus on evaluating candidates' skills and qualifications relevant to the role.

🛠️ Tools & Technologies

• Jira and Confluence for backlog management, requirements, and documentation
• Various APIs for registration, provisioning, and status management
• Sinch's Customer Communications Cloud platform

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as Sinch continues to innovate and improve its products and services.

👔 Cultural Fit Considerations

Company Values:

• Dream Big: Sinch encourages employees to think ambitiously and push the boundaries of what's possible
• Win Together: The company fosters a collaborative and inclusive work environment where everyone's ideas are valued
• Keep it Simple: Sinch strives for simplicity in its products, processes, and communication
• Make it Happen: The company empowers its employees to take ownership and drive results

Work Style:

• Global and remote-friendly, with a focus on effective communication and collaboration across time zones
• Agile and iterative, with a emphasis on continuous improvement and adaptation
• Customer-centric, with a strong focus on understanding and meeting the needs of Sinch's diverse client base

Self-Assessment Questions:

• Do you thrive in a global, remote work environment, and how do you build and maintain relationships with team members and stakeholders across time zones?
• How do you balance strategic thinking with a focus on practical, user-centered solutions?
• Can you effectively collaborate with various teams, including engineering, UX/UI design, operations, legal, and commercial, to drive product success?

ASSUMPTION: Sinch's cultural values and work style create an environment where adaptability, collaboration, and a customer-centric mindset are essential for success.

⚠️ Potential Challenges

• Managing a globally distributed team and stakeholders with minimal travel required
• Navigating complex telecom regulations and onboarding processes across multiple markets
• Balancing strategic planning with hands-on product management and API development
• Ensuring the security and reliability of Sinch's messaging services in a rapidly evolving industry

ASSUMPTION: The remote-friendly nature of this role may present unique challenges in building and maintaining relationships with global team members and stakeholders.

📈 Similar Roles Comparison

• Unlike traditional product management roles, this position focuses heavily on API-driven products and self-service tools for messaging identity registration and number provisioning
• While the core responsibilities of this role are similar to those of other senior product management positions, the specific challenges and requirements are unique to the messaging industry and Sinch's global customer base
• Career progression in this role may involve expanding the product management team, mentoring junior team members, or taking on additional strategic initiatives within Sinch

ASSUMPTION: While this role shares similarities with other senior product management positions, its unique focus on messaging identity registration and number provisioning requires a specific set of skills and industry knowledge.

📝 Sample Projects

• Developing and launching a new self-service platform for Alphanumeric Sender ID registration, streamlining the onboarding process for Sinch's customers
• Collaborating with UX/UI designers to create intuitive, user-friendly workflows for number provisioning and status management, improving customer satisfaction and operational efficiency
• Defining and implementing APIs for internal and external use, enabling seamless integration with Sinch's Customer Communications Cloud and third-party systems

ASSUMPTION: The specific projects undertaken in this role will evolve over time as Sinch continues to innovate and expand its product offerings.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the self-service platforms for messaging identity registration and number provisioning, and what areas are ripe for improvement?
• How does Sinch support and empower its globally distributed product management teams, and what resources are available to ensure success in this role?
• Can you provide examples of how Sinch has adapted its products and services to meet the unique challenges and opportunities presented by the global messaging industry?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to Sinch's overall growth and success?
• How does Sinch foster a culture of innovation and continuous improvement, and what opportunities exist for me to drive strategic initiatives and contribute to the company's long-term vision?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, product management expertise, and ability to thrive in a global, remote team environment
• Prepare examples of your past achievements in product management, API development, and cross-functional collaboration to demonstrate your qualifications during the interview process
• Follow up with Sinch's hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.