📌 Core Information
🔹 Job Title: Product Manager - Growth
🔹 Company: Selina Finance
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Fintech
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving quote volume growth across Selina's direct and intermediary channels
- Optimizing quote funnels and improving aggregator performance
- Collaborating cross-functionally with engineering, marketing, and other teams
- Defining and tracking key growth metrics to inform strategic priorities
- Building a habit of testing and learning through structured growth experiments
ASSUMPTION: This role requires a strong focus on top-of-funnel metrics and a data-driven approach to decision-making. Candidates should be comfortable operating across both consumer and intermediary partner journeys.
📋 Key Responsibilities
✅ Grow quote volume across all Selina channels, including Direct (aggregators, PPC, organic) and Intermediary channels.
✅ Identify and prioritize high-leverage opportunities to increase quoting activity, such as improvements to aggregator ranking, broker API quoting enablement, or removal of friction.
✅ Run structured growth experiments across channels to improve quote initiation and completion rates and build a habit of testing and learning.
✅ Collaborate cross-functionally with Engineering, Marketing, Broker BD and Data to ship improvements, drive adoption, and support campaign execution.
✅ Improve aggregator performance, including ranking, CTR, and quote conversion through data analysis, eligibility improvements, and offer optimisation.
✅ Become a subject matter expert on the quoting journeys across our intermediary and direct channels.
✅ Drive API adoption amongst our intermediaries and embedded finance partners
✅ Define and track key growth metrics, using data to inform strategic priorities.
✅ Demonstrate clear impact and growth across both Direct and Broker channels, without degrading quote quality.
ASSUMPTION: This role requires a strong focus on top-of-funnel metrics and a data-driven approach to decision-making. Candidates should be comfortable operating across both consumer and intermediary partner journeys.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Mathematics, or a related discipline)
Experience: 3-5 years of product experience, ideally in growth, funnel optimisation or API-based products
Required Skills:
- Proven experience with product analytics tools and A/B testing
- Obsession with top-of-funnel metrics and ability to identify high-leverage drop-offs, bottlenecks, and triggers
- Strong problem-solving skills and ability to diagnose, size, and test initiatives
- Experience operating across both consumer and intermediary partner journeys
- Comfortable leading cross-functional initiatives involving various teams
Preferred Skills:
- Experience in the financial services industry
- Familiarity with SQL or other data querying languages
- Knowledge of the UK mortgage market
ASSUMPTION: While a background in the financial services industry is not strictly required, it may be beneficial for candidates to have some understanding of the mortgage market and its regulations.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (based on experience level)
Benefits:
- 25 days' annual leave, plus bank holidays
- 30 days’ work-from-anywhere allowance
- Bi-annual Bonus (discretionary)
- Volunteering allowance
- Growth Shares
- Annual L&D budget
- Cycle to work scheme
- 3% pension contribution
- Monthly socials
- Free access to mental health support via ‘Spill’
- A choice of benefits that work for you, courtesy of our benefits platform, ‘Thanks Ben’
- Annual £60 cycle allowance for Santander cycles or Evans (via ‘Thanks Ben’)
- Workplace Nursery Benefit, allowing eligible nursery costs to be paid via salary sacrifice
Working Hours: Full-time (40 hours per week, with flexible working hours)
ASSUMPTION: The salary range provided is based on industry standards for mid-level product managers in the UK fintech sector. Benefits are subject to change and may be updated by the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Selina Finance operates in the fintech industry, focusing on providing flexible financial products for homeowners in the UK. The company aims to disrupt the traditional mortgage market by offering a more affordable and accessible financing solution.
Company Size: Selina Finance is a mid-sized company with around 100 employees, providing a collaborative and high-performing work environment.
Founded: Selina Finance was founded in 2020, with a mission to provide exceptional value with simple and flexible financial products for homeowners.
Company Description:
- Selina Finance is a next-generation digital lender targeting homeowners across the UK
- The company offers a financing product that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan
- Selina Finance is committed to providing exceptional value and fairness to its customers
Company Specialties:
- Homeowner financing
- Digital lending
- Financial technology
- Customer-centric design
Company Website: selinafinance.com
ASSUMPTION: Selina Finance is a rapidly growing company with a strong focus on innovation and customer-centric design. The company's mission and values are central to its culture and operations.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Growth and works closely with cross-functional teams, including engineering, marketing, and broker business development.
Work Arrangement: Hybrid (3 office days per week, with the remaining days worked remotely)
Growth Opportunities:
- Potential career progression into senior product management roles or other leadership positions within the company
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress into senior leadership positions within the company.
🌍 Location & Work Environment
Office Type: Selina Finance has offices in London and Manchester, with a hybrid work arrangement that allows employees to work from home for up to two days per week.
Office Location(s): London (105 Bunhill Row, EC1Y 8LZ) and Manchester (111 Piccadilly, M1 2DB)
Geographic Context:
- The UK mortgage market is a large and competitive market, with over £2 trillion of equity value locked up in UK homes
- Selina Finance operates in a niche within the mortgage market, focusing on providing flexible financing solutions for homeowners
- The company's target customers are homeowners looking to access the equity in their homes without relying on high-interest-rate consumer loans, credit cards, or overdrafts
Work Schedule: Full-time (40 hours per week, with flexible working hours and the option to work from home for up to two days per week)
ASSUMPTION: Selina Finance's hybrid work arrangement offers employees the flexibility to balance their work and personal lives while maintaining a strong connection to the company's culture and values.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring manager and a cross-functional team member
- Final round interview with the Head of Growth or another senior leader
- Background check and offer
Key Assessment Areas:
- Cultural fit and alignment with Selina Finance's values
- Problem-solving skills and ability to think critically about complex problems
- Data-driven decision-making and analytical skills
- Experience with product analytics tools and A/B testing
- Ability to work collaboratively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Selina Finance's mission and values in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
- Be ready to discuss your approach to data-driven decision-making and your experience with product analytics tools and A/B testing
ATS Keywords: Product Manager, Growth, Funnel Optimization, API, Product Analytics, A/B Testing, Top-of-Funnel Metrics, Cross-Functional Collaboration, Data Analysis, Quote Conversion, Broker API Adoption, Structured Growth Experiments, Customer Journey Understanding, Problem Solving, Testing and Learning, Impact Measurement
ASSUMPTION: Selina Finance's hiring process is designed to assess candidates' cultural fit, problem-solving skills, and ability to work collaboratively with cross-functional teams. The company values data-driven decision-making and expects candidates to have experience with product analytics tools and A/B testing.
🛠️ Tools & Technologies
- Product analytics tools (e.g., Mixpanel, Amplitude, or similar)
- A/B testing tools (e.g., Optimizely, VWO, or similar)
- Data querying languages (e.g., SQL)
- Project management tools (e.g., Asana, Jira, or similar)
- Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: This role requires experience with product analytics tools and A/B testing, as well as familiarity with data querying languages and collaboration tools. The specific tools used may vary depending on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Take Ownership: We all act as owners and make decisions in the best interest of the company
- Customer Obsessed: We prioritize our customers' needs and continuously improve our products and services
- Drive Change: We challenge the status quo and drive innovation to improve our customers' lives
- Empower Our Team: We believe that collaboration and teamwork are the cornerstones of success and set up our team for great achievements
Work Style:
- Data-driven and analytical approach to decision-making
- Collaborative and cross-functional teamwork
- Strong problem-solving skills and ability to think critically about complex problems
- Focus on top-of-funnel metrics and continuous improvement
Self-Assessment Questions:
- Do you align with Selina Finance's values, particularly 'Take Ownership' and 'Customer Obsessed'?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have experience with product analytics tools and A/B testing, and are you comfortable using data to inform decision-making?
ASSUMPTION: Selina Finance's values are central to its culture and operations. Candidates should assess their alignment with these values and be prepared to demonstrate their fit during the interview process.
⚠️ Potential Challenges
- The mortgage market is highly competitive, and Selina Finance operates in a niche within this market
- The role requires a strong focus on top-of-funnel metrics and a data-driven approach to decision-making, which may be challenging for candidates without relevant experience
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The role may require occasional travel between Selina Finance's London and Manchester offices
ASSUMPTION: While Selina Finance offers a unique opportunity to work in a growing fintech company, candidates should be aware of the potential challenges associated with the role and the company's operating environment.
📈 Similar Roles Comparison
- This role is similar to other growth product manager roles in the fintech industry, but with a focus on the mortgage market and homeowner financing
- Selina Finance's hybrid work arrangement and focus on data-driven decision-making set it apart from other companies in the industry
- Career progression opportunities may vary depending on the company's size and structure
ASSUMPTION: While this role shares similarities with other growth product manager roles in the fintech industry, Selina Finance's unique focus and work environment make it a distinctive opportunity for the right candidate.
📝 Sample Projects
- Improving aggregator performance through data analysis and eligibility improvements
- Optimizing the quote funnel to reduce friction and improve completion rates
- Building tools to aid marketing and sales teams in driving quote volume and conversion
- Expanding broker API adoption to increase quoting activity and improve customer experience
ASSUMPTION: These sample projects illustrate the types of initiatives a growth product manager at Selina Finance might work on, focusing on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making and how it is applied to this role?
- How does the company support cross-functional collaboration and teamwork, particularly between product and engineering teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and track progress towards its growth goals, and how does this role contribute to that process?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: These key questions help candidates assess their fit for the role and gain a better understanding of Selina Finance's culture and operations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
- Be ready to discuss your approach to data-driven decision-making and your experience with product analytics tools and A/B testing
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
