📌 Core Information
🔹 Job Title: Product Manager - Growth
🔹 Company: Flo Health
🔹 Location: London, WC1N 3AX, GB
🔹 Job Type: Hybrid
🔹 Category: Product Management
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing monetization programs for B2C digital products
- Designing and optimizing user journeys to maximize user value and premium retention
- Collaborating cross-functionally with teams to drive outcomes and revenue growth
- Analyzing complex data to extract actionable insights and make informed decisions
ASSUMPTION: This role requires a strong understanding of the user lifecycle and the ability to create seamless, high-performing user journeys that convert effectively without compromising the overall experience.
📋 Key Responsibilities
✅ Develop and execute data-driven monetisation strategies to grow revenue across Flo’s subscription-based products
✅ Collaborate with Marketing Managers to craft and communicate compelling value propositions for premium subscriptions and add-on offerings
✅ Identify and engage high-value user segments, leveraging behavioural, demographic, and preference data to deliver timely, personalised messages and monetization incentives
✅ Design and optimise high-performing user journeys that clearly demonstrate the value of Flo’s premium tiers and add-ons, driving conversion, upgrades, and retention
ASSUMPTION: This role involves continuous analysis and improvement of the customer journey, enhancing user experience and maximising conversion at every stage of the funnel through data-informed iteration.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: Proven experience in developing and optimising monetisation programs for B2C digital products, including subscription conversion, trial activation, retention, winbacks, referrals, and upsells
Required Skills:
- Deep expertise in user segmentation and creating personalised user experiences
- Strong understanding of the user lifecycle and the ability to design and optimise full-funnel journeys
- User-centric mindset with a focus on crafting seamless, high-performing user journeys that convert effectively
- Experienced in A/B testing and experimentation frameworks
- Collaborative and cross-functional, with experience working closely with engineering, design, data, and marketing teams
- Highly analytical, with the ability to interpret complex data, extract actionable insights, and make informed, data-driven decisions
- Thrives in fast-paced environments, adaptable to shifting priorities and comfortable managing multiple initiatives simultaneously
Preferred Skills:
- Experience working with subscription-based products or services
- Familiarity with the health and fitness industry
- Proficiency in SQL or other data querying languages
ASSUMPTION: While not explicitly stated, a background in digital product management or a related field is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: £86,520 - £101,000 GBP per year (based on provided range)
Benefits:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Working Hours: 40 hours per week, with flexible office and home working options
ASSUMPTION: The provided salary range is based on the company's stated range and is subject to change based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet, specifically focused on FemTech and health applications
Company Size: 501-1,000 employees, which means a mid-sized to large company structure with opportunities for collaboration and growth
Founded: 2015, with a history of innovation and investment in women's health
Company Description:
- Flo is the world’s leading period and ovulation tracker, empowering over 420 million women globally to take control of their health
- With 75 million monthly active users, including 25% of US women, Flo has become a trusted partner in women's health
- As the first European femtech unicorn, following a $230M Series C in July 2024, Flo is proud to lead the way in innovation and investment in women's health
Company Specialties:
- Mobile applications
- Pregnancy and fertility tracking
- Neural networks and artificial intelligence
- Quantified self and health
- Product management and design
Company Website: https://flo.health/careers
ASSUMPTION: Flo Health is committed to supporting women at every stage of their health journey, from menstruation to conception, pregnancy, and menopause, providing curated cycle and ovulation tracking, tailored health insights, daily bite-sized visual content, and a private community for users to share their questions and concerns.
📊 Role Analysis
Career Level: Mid to senior-level product management role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Product, with cross-functional collaboration with various teams, including analytics, design, research, and engineering
Work Arrangement: Hybrid, with a flexible office and home working arrangement, up to 2 months a year working abroad
Growth Opportunities:
- Potential career progression within the Product Management team
- Opportunities to work on high-impact projects and drive significant revenue growth
- Access to accelerated professional growth through world-changing work and learning support
ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology, health, and social impact, with a strong focus on driving revenue growth and maximising user lifetime value.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible office and home working arrangement
Office Location(s): London, WC1N 3AX, GB and Vilnius, LT
Geographic Context:
- London, WC1N 3AX, GB is located in the heart of London, offering easy access to public transportation and various amenities
- The area is known for its vibrant tech scene, with numerous startups and established tech companies based nearby
- Vilnius, LT is the capital and largest city of Lithuania, with a growing tech industry and a lower cost of living compared to London
Work Schedule: 40 hours per week, with flexible office and home working options
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and focus, with the opportunity to work from home or abroad for up to 2 months a year.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and ability to think critically about user journeys and monetisation strategies
- Analytical skills and data-driven decision-making
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Cultural fit and alignment with Flo's mission and values
Application Tips:
- Highlight relevant experience in developing and optimising monetisation programs for B2C digital products
- Demonstrate a strong understanding of the user lifecycle and the ability to design and optimise full-funnel journeys
- Tailor your resume and cover letter to emphasise your user-centric mindset and data-driven approach
- Prepare for behavioural and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
ATS Keywords: Product Manager, Growth, Monetisation, User Segmentation, User Lifecycle, A/B Testing, Data-Driven Decision Making, Cross-Functional Collaboration, FemTech, Health, Subscription-Based Products
ASSUMPTION: The interview process will likely involve a combination of technical assessments, case studies, and behavioural interviews to evaluate your skills and cultural fit for the role.
🛠️ Tools & Technologies
- Analytics tools and platforms (e.g., Amplitude, Mixpanel, or similar)
- Project management tools (e.g., Asana, Jira, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project, but strong proficiency in analytics tools and platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Mission-led and product-driven team
- Move fast, stay focused, and take ownership
- Debate is encouraged, decisions are shared
- Craft with purpose, ship with impact, and always raise the bar
- Care about craft, ship with purpose, and always raise the bar
Work Style:
- Collaborative and cross-functional, with a focus on driving outcomes
- Highly analytical, with a strong emphasis on data-driven decision-making
- Fast-paced environment, adaptable to shifting priorities
- Committed, resilient, and driven to keep going when things get tough
Self-Assessment Questions:
- Do you thrive in fast-paced environments and adapt well to shifting priorities?
- Are you comfortable managing multiple initiatives simultaneously?
- Do you have a user-centric mindset and a focus on crafting seamless, high-performing user journeys?
- Are you highly analytical and skilled in interpreting complex data to extract actionable insights?
- Do you have experience working collaboratively with cross-functional teams to drive outcomes?
ASSUMPTION: Flo Health values a strong cultural fit with their mission, values, and work style, and applicants should carefully consider how their personal values and work style align with the company's culture.
⚠️ Potential Challenges
- Working in a fast-paced environment with shifting priorities may require strong adaptability and time management skills
- Managing multiple initiatives simultaneously may be challenging for some candidates
- The role requires a strong understanding of the user lifecycle and the ability to design and optimise full-funnel journeys, which may involve a steep learning curve for candidates without relevant experience
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a dynamic and innovative work environment.
📈 Similar Roles Comparison
- This role is similar to other product management roles, but with a specific focus on growth and monetisation strategies for subscription-based products
- Compared to other product management roles, this position requires a strong understanding of user segmentation, personalised user experiences, and data-driven decision-making
- Career progression in this role may lead to senior product management positions or other leadership roles within the Product Management team
ASSUMPTION: While this role shares similarities with other product management positions, its unique focus on growth and monetisation strategies for subscription-based products sets it apart and offers a distinct opportunity for candidates with relevant experience.
📝 Sample Projects
- Developing and executing a data-driven monetisation strategy to increase revenue by 20% within the first 6 months of joining the team
- Collaborating with cross-functional teams to design and optimise user journeys that drive conversion, upgrades, and retention, resulting in a 15% increase in premium subscribers
- Conducting A/B tests and applying CRO techniques to validate ideas and optimise performance, leading to a 10% increase in trial activations
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and user-centric approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Product Management team?
- How does Flo support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Flo measure the success of its product managers, and what are the key metrics for this role?
- What are the biggest challenges facing the Product Management team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organisation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasise your relevant experience in developing and optimising monetisation programs for B2C digital products
- Prepare for behavioural and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
- Research Flo's mission, values, and work style to ensure a strong cultural fit and alignment with the company's culture
- Follow up with the hiring manager or HR team within 7 days of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
