📌 Core Information
🔹 Job Title: Product Manager I - Martech (Consumer Growth)
🔹 Company: Coinbase
🔹 Location: Remote - Canada
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote-first, with in-person participation required throughout the year
🚀 Job Overview
Key aspects of this role include:
- Driving marketing technology product strategy, roadmap, and execution
- Managing budget and return-on-investment in partnership with finance and marketing
- Leading cross-functional teams to deliver customer value and revenue impact
- Working closely with performance marketing to scale up annual spend efficiently
- Opening up new marketing channels and increasing performance marketing automation velocity
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making to drive growth and maximize core product value.
📋 Key Responsibilities
✅ Drive the strategy, roadmap, and execution of Coinbase marketing technology products
✅ Work closely with the performance marketing team to scale up annual spend efficiently via opening up new marketing channels and increasing performance marketing automation velocity
✅ Manage budget and return-on-investment in close partnership with finance and marketing
✅ Lead and align cross-functional partners such as engineering, design, data, and marketing to land customer value and revenue impact
✅ Understand your product’s strategic and competitive position and deliver results in the context of broader organizational strategies and goals
ASSUMPTION: This role requires a strong understanding of marketing technology, performance marketing, and data analysis to make informed decisions and drive results.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 3+ years of product management experience, including experience as a PM on a high performing Growth team at a consumer tech company
Required Skills:
- Proven experience in the Martech / Adtech space at scale ($100+M spend / year)
- Deep analytic, prioritization, and problem-solving skills
- Exceptional interpersonal communication, relationship management, and organizational skills
- An entrepreneurial mindset with the ability to succeed in a fast-paced environment
Preferred Skills:
- Experience or passion in crypto
- Strong interest in influencing the business: revenue generation, business model, and external partnerships
ASSUMPTION: Candidates with a strong background in product management, marketing technology, and performance marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: The target annual salary for this position is CAD $154,000. This range is inclusive of base salary only and does not include target bonus, target equity, or benefits (including medical, dental, and vision).
Benefits:
- Target Bonus
- Target Equity
- Medical
- Dental
- Vision
Working Hours: Full-time position with an average of 40 hours per week. The role requires in-person participation throughout the year for team and company-wide offsites.
ASSUMPTION: The salary range provided is inclusive of base salary only and does not include additional compensation components such as target bonus, target equity, or benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Coinbase operates in the Financial Services industry, focusing on digital currency, software, payment processing, and blockchain technology.
Company Size: Coinbase is a mid-sized company with 1,001-5,000 employees.
Founded: Coinbase was founded in June 2012.
Company Description:
- Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin.
- The company's vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system.
- Coinbase is committed to being the most trusted company in its domain and creating user-focused products that are easier and more intuitive to use.
Company Specialties:
- Digital Currency
- Software
- Payment Processing
- Bitcoin
- Technology
- API
- Cryptography
- Bitcoin Exchange
- Digital Currency Exchange
- Virtual Currency
- FinTech
- Ethereum
- Ether
- and Blockchain
Company Website: coinbase.com
ASSUMPTION: Coinbase is a well-established company in the digital currency and blockchain space, with a strong focus on trust, innovation, and user experience.
📊 Role Analysis
Career Level: This role is suitable for a mid-level product manager with 2-5 years of experience in product management, marketing technology, and performance marketing.
Reporting Structure: This role reports directly to the Growth team and works closely with cross-functional partners such as engineering, design, data, and marketing.
Work Arrangement: This role is remote-first, with in-person participation required throughout the year for team and company-wide offsites.
Growth Opportunities:
- Potential to grow within the Growth team or explore other opportunities within Coinbase
- Chance to work on high-impact projects that drive Coinbase's growth and expansion
- Opportunity to learn and develop skills in marketing technology, performance marketing, and data analysis
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on Coinbase's growth and success.
🌍 Location & Work Environment
Office Type: Remote-first, with in-person participation required throughout the year
Office Location(s): Canada
Geographic Context:
- Canada is a diverse and multicultural country with a strong focus on innovation and technology
- The time zone for this role is America/Yellowknife (UTC-6)
- The average temperature in Yellowknife, Canada, ranges from -30°C (-22°F) in January to 18°C (64°F) in July
Work Schedule: Full-time position with an average of 40 hours per week. The role requires in-person participation throughout the year for team and company-wide offsites.
ASSUMPTION: The remote-first work arrangement offers flexibility and work-life balance, while the in-person participation requirement fosters collaboration and connection among team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- Behavioral interviews with hiring managers and team members
- Final round with senior leadership
Key Assessment Areas:
- Product management skills and experience
- Marketing technology and performance marketing expertise
- Data analysis and problem-solving skills
- Interpersonal communication, relationship management, and organizational skills
- Alignment with Coinbase's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and cultural fit
- Research Coinbase's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Product Manager, Martech, Adtech, Performance Marketing, Marketing Technology, Growth, Consumer Growth, Coinbase, Remote, Canada, Cross-functional, Budget Management, Return-on-Investment, Strategic Thinking, Data-driven Decision Making
ASSUMPTION: Coinbase uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Suite (Google Docs, Sheets, Slides)
- Data visualization tools (e.g., Tableau, Looker)
- Marketing technology platforms (e.g., Adobe Experience Cloud, Oracle Marketing Cloud)
- Performance marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: This role requires proficiency in project management, data visualization, marketing technology, and performance marketing tools to drive results and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Create user-focused products that are easier and more intuitive to use
- Be the most trusted company in our domain
- Build an open financial system that brings more innovation, efficiency, and equality of opportunity to the world
Work Style:
- Collaborative and cross-functional, with a focus on driving results and maximizing core product value
- Data-driven and analytical, with a strong emphasis on problem-solving and strategic thinking
- Fast-paced and dynamic, with a focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of driving growth and maximizing core product value in a consumer tech company?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on data-driven decision making?
- Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams to deliver results?
ASSUMPTION: Coinbase values candidates who are user-focused, data-driven, collaborative, and committed to driving growth and innovation in the digital currency and blockchain space.
⚠️ Potential Challenges
- The role requires a strong understanding of marketing technology, performance marketing, and data analysis, which may present a learning curve for candidates without relevant experience
- The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting
- The in-person participation requirement may present challenges for candidates who prefer a fully remote work arrangement
- The role may require working with sensitive data and information, which requires a high level of trust and confidentiality
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- This role is similar to other product manager roles in the Martech/Adtech space, but with a focus on driving consumer growth and maximizing core product value for Coinbase
- Unlike other roles in the industry, this role requires a strong understanding of digital currency, blockchain technology, and the unique challenges and opportunities presented by the cryptocurrency market
- This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on Coinbase's growth and success
ASSUMPTION: This role is unique in its focus on driving consumer growth and maximizing core product value for Coinbase, and successful candidates will be able to leverage their skills and experience to drive results in this dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a strategic roadmap for Coinbase's marketing technology products to drive consumer growth and maximize core product value
- Managing budget and return-on-investment for Coinbase's performance marketing campaigns, with a focus on increasing efficiency and scaling up annual spend
- Collaborating with cross-functional teams to deliver customer value and revenue impact, with a focus on driving results and maximizing core product value
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the role, and successful candidates will be able to demonstrate their ability to drive results and deliver value in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Growth team, and how this role fits within it?
- How does Coinbase approach cross-functional collaboration and decision-making, particularly in the context of this role?
- What are the most pressing challenges facing the Growth team, and how does this role contribute to addressing them?
- How does Coinbase support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These key questions will help you better understand the role, the team, and the company, and demonstrate your interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and cultural fit
- Research Coinbase's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
- Follow up with the Coinbase team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
