📌 Core Information
🔹 Job Title: Product Manager I - Martech (Consumer Growth)
🔹 Company: Coinbase
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote-First
🚀 Job Overview
Key aspects of this role include:
- Driving marketing technology product strategy, roadmap, and execution
- Scaling performance marketing spend efficiently through new channels and automation
- Managing budget and return-on-investment in partnership with finance and marketing
- Leading cross-functional teams to deliver customer value and revenue impact
- Working closely with the performance marketing team to achieve aggressive growth goals
ASSUMPTION: This role requires a strong understanding of both product management and performance marketing, with a focus on Martech and Adtech. The ideal candidate will have experience in a high-performing Growth team at a consumer tech company and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Drive the strategy, roadmap, and execution of Coinbase marketing technology products
✅ Work closely with the performance marketing team to scale up annual spend efficiently via opening up new marketing channels and increasing performance marketing automation velocity
✅ Manage budget and return-on-investment in close partnership with finance and marketing
✅ Lead and align cross-functional partners such as engineering, design, data, and marketing to land customer value and revenue impact
✅ Understand your product’s strategic and competitive position and deliver results in the context of broader organizational strategies and goals
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to pivot as needed.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 3+ years of product management experience, including experience as a PM on a high-performing Growth team at a consumer tech company
Required Skills:
- Proven experience in the Martech/Adtech space at scale ($100+M spend/year)
- Exceptional interpersonal communication, relationship management, and organizational skills
- Deep analytic, prioritization, and problem-solving skills
- Entrepreneurial mindset with the ability to succeed in a fast-paced environment
Preferred Skills:
- Experience or passion in crypto
- Strong interest in influencing the business: revenue generation, business model, and external partnerships
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Additionally, experience with Agile methodologies and familiarity with JIRA or similar project management tools would be beneficial.
💰 Compensation & Benefits
Salary Range: $144,500 - $170,000 USD per year
Benefits:
- Medical, dental, vision, and 401(k)
- Target bonus and target equity
Working Hours: Full-time, with in-person participation required throughout the year for team and company-wide offsites
ASSUMPTION: The salary range provided is based on Coinbase's pay transparency notice. However, the actual salary may vary depending on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Coinbase operates in the Financial Services industry, specifically focusing on digital currency and blockchain technology. The company is a pioneer in the cryptocurrency space, providing a platform for merchants and consumers to transact with digital currencies like bitcoin, ethereum, and litecoin.
Company Size: Coinbase is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Coinbase was founded in June 2012, making it one of the earliest players in the cryptocurrency market.
Company Description:
- Coinbase is a digital currency wallet and platform that enables users to buy, sell, and store cryptocurrencies.
- The company aims to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system.
- Coinbase is committed to being the most trusted company in its domain and creating user-focused products that are easy and intuitive to use.
Company Specialties:
- Digital Currency
- Software
- Payment Processing
- Bitcoin
- Technology
- API
- Cryptography
- Bitcoin Exchange
- Digital Currency Exchange
- Virtual Currency
- FinTech
- Ethereum
- Ether
- and Blockchain
Company Website: coinbase.com
ASSUMPTION: Coinbase is a well-established company in the cryptocurrency industry, with a strong focus on innovation and user experience. The company's remote-first policy offers flexibility and opportunities for collaboration with a diverse team.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career product manager with 2-5 years of experience in product management and performance marketing.
Reporting Structure: The Product Manager I - Martech (Consumer Growth) will report directly to the Growth team and work closely with cross-functional partners such as engineering, design, data, and marketing.
Work Arrangement: This role is remote-first, with in-person participation required throughout the year for team and company-wide offsites. The frequency and duration of these offsites are subject to change.
Growth Opportunities:
- As Coinbase continues to grow, there will be opportunities for the Product Manager to take on more responsibilities and advance their career within the company.
- The ideal candidate will have the opportunity to work on high-impact projects and collaborate with talented team members to drive growth and innovation.
- Coinbase offers a competitive benefits package, including medical, dental, vision, and 401(k) plans, as well as target bonus and target equity.
ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out new challenges and opportunities for growth.
🌍 Location & Work Environment
Office Type: Remote-First, with in-person participation required throughout the year for team and company-wide offsites
Office Location(s): United States
Geographic Context:
- The United States is the primary market for Coinbase, with a strong focus on driving user acquisition and growth in the region.
- The remote-first policy allows for flexibility and collaboration with team members across the country.
- Coinbase is committed to fostering an inclusive and diverse work environment, with a focus on attracting and retaining top talent from various backgrounds.
Work Schedule: Full-time, with a focus on results and outcomes rather than hours worked. The ideal candidate will be self-motivated and able to manage their time effectively.
ASSUMPTION: The work schedule listed above is subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to adjust their schedule as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- Behavioral interviews with cross-functional team members
- Final interview with the hiring manager
Key Assessment Areas:
- Product management experience and skills
- Performance marketing experience and skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Coinbase's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Martech, Adtech, and performance marketing in detail
- Showcase your ability to drive results and deliver impact in a fast-paced environment
- Demonstrate your passion for cryptocurrency and blockchain technology
ATS Keywords: Product Manager, Martech, Adtech, Performance Marketing, Growth, Consumer Growth, Coinbase, Cryptocurrency, Blockchain, Digital Currency, User Acquisition, Marketing Automation
ASSUMPTION: The interview process and assessment areas listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in preparing for each stage of the interview process and seeking out feedback to improve their performance.
🛠️ Tools & Technologies
- JIRA or similar project management tools
- Data analysis and visualization tools (e.g., Tableau, Looker)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Put the customer first
- Act like an owner
- Be transparent and honest
- Be a team player
- Be a lifelong learner
Work Style:
- Results-driven and outcome-focused
- Collaborative and team-oriented
- Adaptable and comfortable with change
- Self-motivated and proactive
- Passionate about cryptocurrency and blockchain technology
Self-Assessment Questions:
- Do you have experience driving results in a fast-paced, dynamic environment?
- Are you comfortable working remotely and collaborating with a diverse, global team?
- Do you have a strong understanding of both product management and performance marketing, with a focus on Martech and Adtech?
- Are you passionate about cryptocurrency and blockchain technology, and eager to drive growth and innovation in the space?
ASSUMPTION: The self-assessment questions listed above are intended to help candidates evaluate their fit with Coinbase's company culture and the specific requirements of this role. The ideal candidate will be honest with themselves and take the time to consider each question carefully.
⚠️ Potential Challenges
- The cryptocurrency market is volatile and subject to rapid change, requiring the Product Manager to be adaptable and comfortable with uncertainty
- The role may involve working with large datasets and complex marketing automation systems, which can be challenging and time-consuming
- The remote-first work arrangement may present unique challenges in terms of communication, collaboration, and work-life balance
- The role may require occasional travel for team and company-wide offsites, which can be disruptive to personal schedules and routines
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the individual's unique circumstances and preferences. The ideal candidate will be proactive in identifying and mitigating potential challenges, and seeking out support and resources as needed.
📈 Similar Roles Comparison
- Compared to other Product Manager roles, this position has a stronger focus on performance marketing and user acquisition, with a specific emphasis on Martech and Adtech
- In the cryptocurrency industry, Coinbase is a well-established and respected company, offering a unique opportunity to work on cutting-edge technology and drive growth in a rapidly evolving market
- Career-wise, this role offers a clear path for advancement within Coinbase, with opportunities to take on more responsibilities and move into leadership positions as the company continues to grow
ASSUMPTION: The comparison points listed above are intended to provide context and help candidates evaluate their fit with this role and the broader cryptocurrency industry. The ideal candidate will be proactive in seeking out additional information and resources to inform their decision-making process.
📝 Sample Projects
- Developing and executing a comprehensive marketing automation strategy to increase efficiency and scale user acquisition at Coinbase
- Collaborating with cross-functional teams to launch a new advertising campaign, driving measurable results and optimizing performance over time
- Conducting market research and analysis to identify new marketing channels and opportunities for growth
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Product Manager I - Martech (Consumer Growth) may work on, rather than representing a comprehensive or exhaustive list. The ideal candidate will be proactive in seeking out new challenges and opportunities for growth within the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Growth team, and how this role fits within the broader organization?
- How does Coinbase support the professional development and growth of its employees, particularly in the Product Management track?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
- How does Coinbase approach diversity, equity, and inclusion, both within the company and in its products and services?
- What are the key performance indicators (KPIs) and metrics used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: The key questions listed above are intended to help candidates gain a deeper understanding of the role, the team, and the company, and to demonstrate their interest and engagement in the interview process. The ideal candidate will be proactive in preparing thoughtful and insightful questions to ask throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Martech, Adtech, and performance marketing
- Prepare for the interview process by researching Coinbase, the cryptocurrency industry, and the specific requirements of this role
- Follow up with the Coinbase team after your interview to express your appreciation and reiterate your interest in the position
- If you receive an offer, carefully review the compensation and benefits package, and negotiate as appropriate based on your research and market conditions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
