📌 Core Information
🔹 Job Title: Product Manager I - SEO (Consumer Growth)
🔹 Company: Coinbase
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (In-person participation required throughout the year)
🚀 Job Overview
Key aspects of this role include:
- Own a focused product area and execute independently from conception to launch
- Collaborate cross-functionally with engineering, design, and other stakeholders to drive product development
- Understand the user journey across internal and external customers and map user pain points and feedback into long-term strategic roadmaps
- Balance and prioritize across different user needs and align teams on a shared vision
- Work on search engine optimization (SEO) to drive consumer growth
ASSUMPTION: This role requires a high degree of independence and cross-functional collaboration. The successful candidate will be comfortable working in a fast-paced environment and balancing multiple priorities.
📋 Key Responsibilities
✅ Own a focused product area and can execute independently from conception to launch
✅ Collaborate cross-functionally with engineering, design, and other stakeholders to drive product development
✅ Understand the user journey across internal and external customers and map user pain points and feedback into long-term strategic roadmaps
✅ Effectively balance and prioritize across different user needs and align teams on a shared vision
✅ Work on search engine optimization (SEO) to drive consumer growth
ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and tactical execution. The successful candidate will be comfortable with both high-level thinking and day-to-day implementation.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 3+ years of product management experience, including experience as a PM on a high performing Growth team at a consumer tech company
Required Skills:
- Proven experience working on search engine optimization (SEO)
- Exceptional interpersonal communication, relationship management, and organizational skills
- Deep analytic, prioritization, and problem-solving skills
- Entrepreneurial mindset with the ability to succeed in a fast-paced environment
Preferred Skills:
- Experience or passion in crypto
- Strong interest in influencing the business: revenue generation, business model, and external partnerships
ASSUMPTION: While the role is open to candidates with a variety of backgrounds, a strong track record in product management and SEO is essential for success.
💰 Compensation & Benefits
Salary Range: $144,500 - $170,000 USD per year
Benefits:
- Target bonus
- Target equity
- Medical, dental, vision, and 401(k)
Working Hours: Full-time (40 hours per week) with in-person participation required throughout the year
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on digital currency and blockchain technology
Company Size: 1,001-5,000 employees (Remote First)
Founded: 2012
Company Description:
- Founded in 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin.
- The company's vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system.
- Coinbase is committed to being the most trusted company in its domain and creating user-focused products that are easier and more intuitive to use.
Company Specialties:
- Digital Currency
- Software
- Payment Processing
- Bitcoin
- Technology
- API
- Cryptography
- Bitcoin Exchange
- Digital Currency Exchange
- Virtual Currency
- FinTech
- Ethereum
- Ether
- and Blockchain
Company Website: http://www.coinbase.com
ASSUMPTION: Coinbase is a well-established company in the digital currency and blockchain space, with a strong focus on innovation, user experience, and trust.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Growth Team Lead and works cross-functionally with engineering, design, and other stakeholders.
Work Arrangement: Hybrid (In-person participation required throughout the year)
Growth Opportunities:
- Potential to grow into a senior role within the Growth team or take on additional responsibilities as the team expands.
- Opportunity to work on high-impact projects that drive consumer growth and shape the future of digital currency.
- Exposure to a wide range of technologies and industries, allowing for the development of diverse skills and expertise.
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote First with in-person participation required throughout the year
Office Location(s): United States
Geographic Context:
- The United States is the primary market for Coinbase, with a strong focus on driving consumer growth and adoption of digital currency.
- The remote work arrangement allows for flexibility and work-life balance, while also facilitating collaboration and communication with team members across the country.
- The in-person participation requirement ensures that employees have the opportunity to connect with colleagues and build relationships in person.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours allow for a high degree of autonomy and work-life balance, while the in-person participation requirement ensures that employees remain connected to the company culture and their colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- Technical interview with a team member
- Final interview with the hiring manager
Key Assessment Areas:
- Product management skills and experience
- SEO expertise and knowledge
- Interpersonal communication and collaboration skills
- Problem-solving and analytical skills
- Alignment with Coinbase's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with SEO and provide specific examples of your achievements in this area
- Demonstrate your ability to work independently and collaborate effectively with cross-functional teams
- Showcase your passion for digital currency and blockchain technology, and your commitment to Coinbase's mission
ATS Keywords: Product Management, SEO, Consumer Growth, Cross-functional Collaboration, Strategic Planning, Tactical Execution, User Journey, User Pain Points, Long-term Strategic Roadmaps, Prioritization, Problem-solving, Entrepreneurial Mindset, Fast-paced Environment
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Suite (Gmail, Google Docs, Google Sheets)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The successful candidate will be comfortable using a range of project management, communication, SEO, and data analysis tools to drive consumer growth and optimize search engine rankings.
👔 Cultural Fit Considerations
Company Values:
- Create user-focused products that are easier and more intuitive to use
- Be the most trusted company in our domain
- Build an open financial system that brings more innovation, efficiency, and equality of opportunity to the world
Work Style:
- Fast-paced and dynamic, with a strong focus on execution and results
- Collaborative and cross-functional, with a high degree of autonomy and independence
- Data-driven and analytical, with a strong emphasis on user feedback and market trends
Self-Assessment Questions:
- Do you have a proven track record of driving consumer growth through SEO?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy and independence?
- Do you share Coinbase's commitment to building an open financial system and creating user-focused products that are easier and more intuitive to use?
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and will share Coinbase's commitment to building an open financial system and creating user-focused products.
⚠️ Potential Challenges
- The role requires a high degree of independence and cross-functional collaboration, which can be challenging for candidates who prefer a more structured or hierarchical work environment
- The fast-paced nature of the role may be overwhelming for candidates who prefer a more stable or predictable work environment
- The role requires a strong understanding of SEO and digital currency, which may be challenging for candidates who are new to these areas
- The remote work arrangement may present challenges for candidates who prefer a more traditional office environment or struggle with remote work
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and will have a strong understanding of SEO and digital currency.
📈 Similar Roles Comparison
- This role is unique in its focus on search engine optimization (SEO) to drive consumer growth within the digital currency and blockchain space
- Compared to similar roles in other industries, this role offers the opportunity to work on cutting-edge technology and drive innovation in the financial services sector
- Career paths in this role may include progression to senior roles within the Growth team or transition to other areas of the business, such as product management or engineering
ASSUMPTION: This role offers a unique opportunity to work on cutting-edge technology and drive innovation in the financial services sector, with a range of career progression opportunities.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to drive consumer growth and increase market share
- Conducting keyword research and on-page optimization to improve search engine rankings and organic traffic
- Collaborating with cross-functional teams to optimize website structure, content, and user experience for search engines and users
- Analyzing and interpreting data from SEO tools and analytics platforms to inform strategy and measure performance
ASSUMPTION: The successful candidate will have experience working on SEO projects and will be comfortable developing and executing comprehensive SEO strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth team?
- How does Coinbase approach cross-functional collaboration and communication?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coinbase support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the Growth team in the coming months and years?
ASSUMPTION: The successful candidate will be curious and proactive, asking insightful questions to better understand the role, the team, and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Coinbase's mission, values, and company culture
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
