Product Manager II, Retention Marketing

📌 Core Information

🔹 Job Title: Product Manager II, Retention Marketing

🔹 Company: Quince

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Retail, E-commerce

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement and repeat purchases through retention marketing channels
• Collaborating cross-functionally to launch and iterate on personalized user journeys
• Building and refining user segmentation strategies for tailored retention tactics
• Working with data science teams to build product recommendation models

ASSUMPTION: This role requires a strong understanding of e-commerce, customer behavior, and data analysis to drive successful retention marketing strategies.

📋 Key Responsibilities

✅ Own the product roadmap for retention marketing channels, focusing on driving customer engagement and repeat purchases

✅ Define, prioritize, and execute product initiatives that improve user activation, with specific focus on multi-category purchases within the first 60 days of a user's lifecycle

✅ Collaborate cross-functionally with Retention Marketing, Engineering, Data Science, and Creative teams to launch and iterate on personalized user journeys

✅ Build in-house customer segmentation platform and refine user segmentation strategies to tailor retention tactics based on lifecycle stage, category affinity, and browsing history

✅ Drive personalization across retention marketing channels: content, frequency, and channel personalization

✅ Work closely with the Data Science team to build product recommendation models to drive cross-category purchases

✅ Partner with analytics to establish KPIs and build dashboards for performance monitoring, cohort behavior, and funnel drop-off diagnostics

✅ Conduct A/B tests to validate hypotheses around message timing, channel mix, and content personalization

✅ Work closely with the Martech and CRM Engineering teams to identify tooling gaps, streamline campaign execution, and improve targeting capabilities

✅ Advocate for the customer by understanding user behavior across the post-purchase journey and identifying friction points that hinder re-engagement

✅ Stay current on best practices and emerging tools in the retention marketing and e-commerce space to inform product strategy and experimentation roadmap

✅ Manage risks in execution and scrappily unblock team to reach goals

ASSUMPTION: This role requires a high degree of ownership, accountability, and strong analytical skills to drive meaningful results in retention marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 3-5 years of product management experience, ideally in e-commerce, consumer tech, or a performance marketing-focused environment

Required Skills:

• Deep empathy for users and a customer-first mindset
• Comfortable working in fast-paced, multi-time-zone global iterative environments with cross-functional teams
• Strong analytical skills with experience using data tools like SQL, Looker, or Mixpanel, or Amplitude to define metrics, derive insights, and drive decisions
• A strong sense of ownership, accountability, understanding of metrics, and drive to move metrics that matter (activation rate, repeat rate, LTV, etc.)
• Proven track record of owning and shipping successful features or initiatives in Growth / Retention, CRM, or lifecycle marketing (email/SMS/push)

Preferred Skills:

• Familiarity with modern marketing automation tools (e.g., Clevertap, Moengage, Klaviyo, Braze, Iterable, etc.) and CRM infrastructure
• Excellent written and verbal communication skills, with the ability to align stakeholders and clearly articulate product decisions
• Bonus: Experience working on segmentation models, predictive triggers, or using personalization/ML to power retention initiatives

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio demonstrating relevant skills may be considered.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for mid-level product managers in e-commerce, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours and remote work options
• Generous vacation and sick leave policies
• Employee discounts on Quince products

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, E-commerce

Company Size: Medium (201-500 employees) - Quince offers a dynamic and collaborative work environment with ample opportunities for growth and learning

Founded: 2018 - Quince is a relatively young company with a strong focus on innovation and disruption in the retail industry

Company Description:

• Quince is an affordable luxury brand that sells high-quality fashion and home goods at radically low prices, direct from the factory floor
• The company has pioneered a manufacturer-to-consumer (M2C) retail model, reducing financial and environmental waste
• Quince is headquartered in San Francisco, CA, with offices in Bangalore, India, and partners with more than 50 top manufacturers around the world

Company Specialties:

• E-commerce
• Apparel
• Accessories
• Home goods
• Luxury and value

Company Website: https://www.quince.com

ASSUMPTION: Quince's unique business model and focus on affordability and sustainability set it apart in the competitive retail landscape.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) - This role offers an opportunity to grow and make a significant impact on Quince's retention marketing strategy

Reporting Structure: This role reports directly to the Senior Product Manager, Retention Marketing, and collaborates closely with cross-functional teams, including Retention Marketing, Engineering, Data Science, and Creative teams

Work Arrangement: Remote OK - Quince offers flexible work arrangements, including remote work options

Growth Opportunities:

• Potential career progression into senior or leadership roles within the product management or retention marketing teams
• Opportunities to work on high-impact projects and drive meaningful results for the company
• Exposure to a dynamic and collaborative work environment, with opportunities to learn from and work with experienced professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on Quince's retention marketing strategy.

🌍 Location & Work Environment

Office Type: Hybrid (with remote work options) - Quince offers flexible work arrangements, allowing employees to work remotely or from one of their offices

Office Location(s): San Francisco, CA, USA; Bangalore, Karnataka, India

Geographic Context:

• Bangalore, India - A major tech hub with a thriving startup ecosystem and a large talent pool
• San Francisco, CA, USA - A global tech and retail hub with a diverse and dynamic business environment

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: Quince's hybrid work environment offers employees the flexibility to balance work and personal responsibilities while fostering collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final round interview with the team

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Customer-centric mindset and user empathy
• Communication and collaboration skills
• Understanding of retention marketing strategies and tactics

Application Tips:

• Highlight your relevant experience and achievements in product management, retention marketing, or related fields
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, customer-centric mindset, and collaboration abilities

ATS Keywords: Product Management, Retention Marketing, Customer Engagement, Data Analysis, Cross-Functional Collaboration, User Segmentation, Personalization, A/B Testing, Martech Tools, CRM, Communication, E-commerce, Growth Strategies, Lifecycle Marketing, SQL, Analytics

ASSUMPTION: Quince's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Modern marketing automation tools (e.g., Clevertap, Moengage, Klaviyo, Braze, Iterable, etc.)
• CRM infrastructure
• Data analysis tools (e.g., SQL, Looker, Mixpanel, Amplitude)
• Project management tools (e.g., Asana, Jira, Trello)

ASSUMPTION: Quince uses a variety of tools and technologies to support its retention marketing efforts, and candidates should be comfortable learning and working with these tools.

👔 Cultural Fit Considerations

Company Values:

• Customer First
• High Quality
• Essential Design
• Always a Better Deal
• Environmentally and Socially Conscious

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and iterative
• Customer-centric and user-focused

Self-Assessment Questions:

• How do you approach understanding and addressing user needs and pain points in a post-purchase journey?
• Can you describe a time when you had to manage risks and unblock a team to reach a goal? What was the outcome?
• How do you stay current on best practices and emerging tools in the retention marketing and e-commerce space?

ASSUMPTION: Quince values candidates who align with their customer-centric, data-driven, and collaborative work style and are passionate about driving meaningful results in retention marketing.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced, cross-functional environment
• Balancing short-term goals with long-term strategic initiatives
• Working with large datasets and complex analytics tools to derive meaningful insights
• Keeping up with the latest trends and best practices in retention marketing and e-commerce

ASSUMPTION: This role presents unique challenges and opportunities for growth, and candidates should be prepared to navigate a dynamic and sometimes unpredictable work environment.

📈 Similar Roles Comparison

• Compared to other product manager roles in retention marketing, this role places a greater emphasis on data analysis and user segmentation
• Quince's unique business model and focus on affordability and sustainability set it apart from traditional retail companies
• Career progression in this role may follow a path similar to other product management or retention marketing roles, with opportunities to specialize in specific aspects of retention marketing or move into leadership positions

ASSUMPTION: This role offers a unique blend of product management, data analysis, and retention marketing skills, with opportunities for growth and specialization within the field.

📝 Sample Projects

• Developing and implementing a customer segmentation strategy to improve the effectiveness of retention marketing campaigns
• Conducting A/B tests to optimize message timing, channel mix, and content personalization for retention marketing channels
• Building and refining a product recommendation model to drive cross-category purchases and improve customer lifetime value

ASSUMPTION: These sample projects illustrate the types of initiatives a product manager II, retention marketing, might work on at Quince, focusing on data-driven decision-making, user segmentation, and personalization.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Quince's retention marketing strategy, and where does this role fit into that picture?
• How does Quince approach cross-functional collaboration, and what specific examples can you provide from this role?
• What are the biggest challenges facing Quince's retention marketing efforts, and how can this role help address them?
• What opportunities exist for growth and professional development within this role and at Quince more broadly?
• How does Quince support work-life balance for its employees, particularly those working remotely?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit with Quince.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Quince's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching Quince's business model, retention marketing strategies, and industry trends
• Follow up with Quince after submitting your application to express your interest and reiterate your qualifications
• If you are selected for an interview, be prepared to discuss your relevant experience, achievements, and problem-solving skills in detail

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.