📌 Core Information
🔹 Job Title: Junior B2B Marketing Manager CRM (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving B2B marketing engagement and business growth through omni-channel campaigns and marketing automation
- Collaborating with cross-functional teams to deliver impactful marketing initiatives
- Analyzing and optimizing marketing initiatives using data-driven approaches
- Managing KPIs and reporting to derive new ideas and ensure efficient implementation
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication and collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Analyze and manage KPIs to measure success and optimize marketing initiatives through A/B testing and structured reporting
✅ Oversee the entire B2B customer relationship with dealers, identifying key touchpoints
✅ Develop and prioritize new campaign ideas based on data and user profiles
✅ Build concepts for prioritized ideas, including prototypes, copy, and design briefs
✅ Execute and coordinate CRM tasks, such as preparing/editing campaign and transactional emails, translations, testing, and system updates
✅ Learn the full email ecosystem and support daily CRM marketing activities
✅ Independently manage and update tasks in Asana, communicating priorities and deadlines
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Completed degree in digital marketing or a similar field
Experience: 0-2 years of experience, with CRM or email marketing experience being a plus
Required Skills:
- Highly motivated and able to work independently
- Strong analytical understanding and confident use of Excel
- Strong attention to detail and organizational skills
- Fluency in English, with any other European language being a plus
Preferred Skills:
- Experience in B2B marketing or CRM
- Proven track record of driving lucrative projects
- Ability to prioritize tasks based on perceived impact
ASSUMPTION: While this role requires specific skills and experience, it also values candidates who are eager to learn and grow in their career.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for junior marketing roles in Berlin)
Benefits:
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
- Flexible working hours and 30 days of vacation
- Free access to Headspace for mental well-being support
Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for junior marketing roles in Berlin. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is a multi-brand technology company building the best way to buy and sell cars
- Operates in over 30 countries with local consumer brands and a wholesale platform for car trading professionals
- Values diversity, direct communication, and an open culture
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, international company that offers ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Junior
Reporting Structure: This role reports to the Marketing Manager and works closely with teams across Sales, Remarketing, Operations, Product, Logistics, Management, and Design
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Rapid learning and professional development in a data-driven environment
- Collaboration with various teams to deliver impactful marketing initiatives
- Potential to drive lucrative projects and make a significant impact on business growth
ASSUMPTION: This role offers excellent growth opportunities for candidates eager to learn and take on new challenges in a dynamic, international environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Berlin
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the modern office space fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the marketing manager or another senior team member
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Creativity and strategic thinking
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of data-driven marketing and CRM
- Showcase your ability to work independently and collaborate effectively with cross-functional teams
ATS Keywords: Digital Marketing, CRM, Email Marketing, Data Analysis, Project Management, A/B Testing, Communication, Team Collaboration, Attention to Detail, Organizational Skills, Adaptability, Creativity, User Profiling, Campaign Development, Reporting, Prototyping
ASSUMPTION: The interview process at AUTO1 Group is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Asana (project management)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Choose challenge
- Choose pace
- Choose growth
Work Style:
- Collaborative and data-driven
- Performance-oriented and results-focused
- Open and direct communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with cross-functional teams and taking on new challenges?
ASSUMPTION: AUTO1 Group values candidates who are motivated, adaptable, and eager to learn in a fast-paced, international environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with large datasets and complex analytics tools
- Collaborating effectively with various teams and stakeholders
- Adapting to a hybrid work arrangement and balancing on-site and remote work
ASSUMPTION: While this role presents unique challenges, it also offers excellent opportunities for professional growth and development in a dynamic, international environment.
📈 Similar Roles Comparison
- Junior B2B Marketing Manager CRM vs. Junior Digital Marketing Specialist: The former focuses more on CRM and email marketing, while the latter has a broader scope of digital marketing channels
- Junior B2B Marketing Manager CRM vs. Junior Marketing Analyst: The former involves more strategic planning and campaign development, while the latter focuses primarily on data analysis and reporting
- Junior B2B Marketing Manager CRM vs. Junior Marketing Coordinator: The former requires stronger analytical skills and strategic thinking, while the latter involves more administrative tasks and event planning
ASSUMPTION: While these roles share some similarities, they differ in focus, required skills, and day-to-day responsibilities.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer engagement and retention
- Analyzing customer data to identify trends and opportunities for segmentation and personalized marketing
- Collaborating with the design team to create visually appealing and on-brand campaign materials
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for AUTO1 Group?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as Sales and Product?
- What opportunities are there for professional growth and development within the marketing team?
- How does AUTO1 Group support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and its context within the organization, as well as your commitment to professional growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous marketing campaigns or projects, demonstrating your ability to analyze data, develop strategic plans, and execute successful initiatives
- Follow up with the hiring manager, Emily Albrecht, one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
