📌 Core Information
🔹 Job Title: Product Manager - Marketing Growth (m/f/x)
🔹 Company: Scalable GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Product Management, Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Munich) with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Collaborating with marketing teams to build features for client acquisition and engagement campaigns
- Conducting market research and developing product strategies to improve user experience and conversion rates
- Liaising between cross-functional teams to develop a technical feature roadmap
- Improving data collection on key engagement metrics and optimizing the client's onboarding user experience
- Supporting decision-making processes to select the right 3rd-party tools for marketing efforts
ASSUMPTION: This role requires a strong understanding of both the marketing and product management landscapes, with a focus on driving growth through innovative features and campaigns.
📋 Key Responsibilities
✅ Collaborate closely with Scalable’s Marketing teams to build features and tooling that enable them to launch bold and innovative client acquisition and engagement campaigns.
✅ Conduct market and competitor research and review user feedback to develop Scalable’s top-of-the-funnel product strategy and feature roadmap.
✅ Liaise between your cross functional software development, design and marketing teams to develop a technical feature roadmap that drives product adoption and growth, and supports Scalable’s overall brand and product strategy.
✅ Improve data collection on key engagement metrics and the client’s user journey. Enable the marketing performance team to make data-driven decisions on user behaviour and improve segmentation.
✅ Help optimise the client’s onboarding user experience and conversion rates across all digital acquisition and communication channels, Scalable Capital’s public website and the onboarding journey.
✅ Collaborate with the mobile apps teams and other cross-functional teams to make Scalable’s client experience the most engaging on the market.
✅ Support the decision-making process to select the right 3rd-party tools for our analytics, CRM and content management efforts.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires a strong understanding of both marketing and product management principles.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of professional experience in agile product development, with a focus on marketing growth
Required Skills:
- Passion for digital products and the fintech landscape
- Customer-obsessive mindset and proven track record in executing/supporting world-class marketing campaigns in high-growth environments
- Strong analytical thinking, leveraging both quantitative and qualitative data to drive decisions
- Excellent communication skills, clear, concise, and targeted towards various audiences (software engineers, stakeholders, executives)
- Hands-on mentality and geared towards execution: from idea to UX-prototype to user story and design
- Experience with common agile working tools and technologies like Jira, Confluence, Balsamiq, SQL/Metabase and similar applications
- Excellent English communication skills (German is advantageous but not necessary)
- Strong business process mindset
Preferred Skills:
- Experience with CRM, tracking, analytics & data collection, and content management tools
- Familiarity with the European fintech landscape and regulatory environment
ASSUMPTION: Candidates should have a strong background in both marketing and product management, with a proven track record of driving growth through innovative features and campaigns.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and market rates for product management roles in Munich)
Benefits:
- Be part of one of the fastest-growing and most visible Fintech startups in Europe
- Work with an international, diverse, inclusive, and ever-growing team
- Flexible vacation policy and the opportunity to work from abroad
- Attractive compensation package and company pension scheme
- Monthly contribution of 25% for the ‘Deutschland Jobticket’
- Complimentary subscription of Scalable Capital’s PRIME+ Broker
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home 2 days a week
ASSUMPTION: The salary range is estimated based on market rates for product management roles in Munich, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech and Digital Investment Platforms
Company Size: Medium-sized (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2014, with a brief history of rapid growth and expansion across Europe
Company Description:
- Scalable Capital is a leading digital investment platform in Europe, empowering everyone to shape their financial future
- Offers a range of services, including a digital wealth management service (Scalable Wealth) and a digital investment platform (Scalable Broker)
- Employs over 500 people at its offices in Munich, Berlin, Vienna, and London
Company Specialties:
- Digital investment management
- Fintech and financial services
- Client acquisition and engagement
Company Website: Scalable Capital
ASSUMPTION: Scalable Capital is a well-established Fintech company with a strong focus on innovation and growth, offering a dynamic work environment for its employees.
📊 Role Analysis
Career Level: Mid-level to senior product management role, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Head of Product, with cross-functional collaboration with marketing, software development, and design teams
Work Arrangement: Hybrid, with 3 days on-site in Munich and 2 days remote
Growth Opportunities:
- Potential career progression into senior product management or leadership roles
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience in a fast-growing Fintech environment and expand industry knowledge
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, centrally located offices in the heart of Munich, with a lively neighborhood filled with vibrant restaurants, cozy cafés, and convenient amenities
Office Location(s): Seitzstraße 8e, München, Bayern 80538, DE
Geographic Context:
- Munich is the capital and most populous city of the German state of Bavaria, with a vibrant tech and startup scene
- Known for its high quality of life, rich culture, and strong economy
- Offers a wide range of housing options, from historic apartments to modern lofts
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home 2 days a week
ASSUMPTION: Munich offers a dynamic and vibrant work environment, with a strong focus on innovation and growth in the Fintech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or video interview with the hiring manager and team members
- Final interview with the Head of Product
Key Assessment Areas:
- Product management skills and experience
- Marketing expertise and understanding of client acquisition and engagement
- Analytical thinking and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Fintech industry and Scalable Capital's products
- Prepare examples of your past achievements in product management and marketing
ATS Keywords: Product Management, Marketing Growth, Fintech, Client Acquisition, Engagement Campaigns, Agile Development, Data Analysis, User Experience, CRM, Analytics, Technical Roadmap
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills in both product management and marketing.
🛠️ Tools & Technologies
- Jira
- Confluence
- Balsamiq
- SQL/Metabase
- CRM, tracking, analytics & data collection, and content management tools (specific tools to be determined)
ASSUMPTION: The specific tools and technologies used in this role will depend on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Agile and dynamic
- Cross-functional collaboration
- Data-informed decision making
- Continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for digital products and the Fintech landscape?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of cross-functional collaboration?
- Do you have a customer-obsessive mindset and a proven track record of executing world-class marketing campaigns?
ASSUMPTION: Scalable Capital values candidates who are passionate about digital products, innovative, collaborative, and data-driven, with a strong focus on customer-centricity.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Navigating a complex and evolving Fintech landscape, with a strong focus on regulatory compliance
- Managing cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to a hybrid work arrangement, with a balance between on-site and remote work
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a candidate who is adaptable, resilient, and capable of thriving in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other product management roles, this position places a stronger emphasis on marketing growth and client acquisition strategies
- In the Fintech industry, this role is unique in its focus on driving growth through innovative features and campaigns for a digital investment platform
- Career progression in this role could lead to senior product management or leadership positions within the company or the broader Fintech industry
ASSUMPTION: This role offers a unique blend of product management and marketing expertise, with a strong focus on driving growth and innovation in the Fintech industry.
📝 Sample Projects
- Developing and launching a new client acquisition campaign, resulting in a 20% increase in sign-ups
- Conducting market research and competitor analysis to inform the product roadmap, leading to a 15% increase in user engagement
- Optimizing the onboarding user experience, resulting in a 10% increase in conversion rates
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive growth and improve user experience through innovative features and campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the current top-of-the-funnel product strategy and how my role would contribute to its evolution?
- How does Scalable Capital support the professional development and growth of its product managers?
- Can you provide an example of a successful marketing campaign led by the product team, and what made it successful?
- How does the product team collaborate with other departments, such as software development and design, to ensure alignment and successful execution?
- What are the key performance indicators (KPIs) used to measure the success of the product team's initiatives, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader Fintech landscape, as well as their ability to drive growth and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in product management and marketing
- Follow up with the HR department one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
