📌 Core Information
🔹 Job Title: Product Manager - SEO (Content)
🔹 Company: AEG Worldwide
🔹 Location: Los Angeles, CA
🔹 Job Type: Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing AXS's SEO content ecosystem
- Focusing on content optimization and strategy
- Collaborating with cross-functional teams to enhance search visibility
- Working with international partners to support local SEO content strategy
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on content and collaboration.
📋 Key Responsibilities
✅ Review SEO content created by agency partners for quality, accuracy, and alignment with brand, tone, and search intent
✅ Partner with UK-based (and other international) stakeholders to guide and support local SEO content strategy
✅ Help maintain a feedback loop between performance data and content strategy
✅ Collaborate closely with SEO and content agencies to manage editorial calendars and project timelines
✅ Manage relationships with account managers for feedback and approvals on content drafts
✅ Spec out landing page experiences and capabilities to drive improvements in quality and relevance
✅ Approve and publish finalized content in the CMS
✅ Analyze and interpret organic traffic data to identify trends, patterns, and insights about demand
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to work with data-driven insights.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Marketing Communications, PR, or equivalent experience
Experience: Proven experience in content marketing, SEO, and digital content production
Required Skills:
- Strong understanding of on-page SEO best practices
- Familiarity with tools like Google Search Console, Ahrefs, SEMrush
- Excellent presentation, written, and verbal communication skills
- Experience managing agency relationships or client-facing content review cycles
- Ability to stay organized in a highly demanding environment
- Ability to work in JIRA and agile experience preferred
Preferred Skills:
- Large-scale marketplace SEO experience (5-500+ million URLs)
- Experience working in a complex global technology company
- Prior work in a global marketing environment
ASSUMPTION: Candidates should have a strong background in SEO and content marketing, with a proven track record of driving results through strategic content optimization.
💰 Compensation & Benefits
Salary Range: $97,451 - $126,499 per year
Benefits:
- Learning Opportunities
- Training and Education Reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Product Manager role in the entertainment industry, with a focus on SEO and content strategy.
📌 Applicant Insights
🔍 Company Context
Industry: AEG Worldwide operates in the entertainment industry, focusing on live entertainment, concert promotion, festival production, sports, and venue development and operations.
Company Size: AEG Worldwide has 10,001+ employees, providing a large and diverse work environment.
Founded: AEG Worldwide was founded in 1994 and has since grown to become the world's leading sports and live entertainment company.
Company Description:
- AEG Worldwide operates on five continents, entertaining over 160 million guests annually through its network of more than 300 venues, powerful sports franchises, and music brands.
- The company strives to form a perfect balance between creative excellence and business excellence, fostering a diverse environment that celebrates inclusion and rewards collaboration and success.
- AEG Worldwide is committed to delivering incredible events year after year and providing a winning team where employees can up their game.
Company Specialties:
- Live Entertainment
- Concert Promotion
- Festival Production
- Sports
- Venues and Entertainment District Development and Operations
- Corporate Sponsorships and Consulting
Company Website: http://www.aegworldwide.com
ASSUMPTION: AEG Worldwide's extensive experience and global presence provide a unique opportunity for growth and learning in the entertainment industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Product Manager - SEO (Content) will report to the Senior SEO Product Manager and work closely with cross-functional teams, including Product, Marketing, and Client Services.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to grow within the SEO team or explore other product management roles within AEG Worldwide
- Opportunities to work on high-impact projects and drive significant traffic growth
- Chance to gain experience working in a global marketing environment
ASSUMPTION: This role offers strong growth potential, both within the SEO team and across AEG Worldwide's diverse portfolio of entertainment properties.
🌍 Location & Work Environment
Office Type: AEG Worldwide's headquarters is located in Downtown Los Angeles, California, with a hybrid work arrangement.
Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a major entertainment hub, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, recreational, and culinary experiences
- Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with a mix of on-site and remote work
ASSUMPTION: The hybrid work arrangement and central location in Downtown Los Angeles provide a flexible and convenient work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the SEO team and other stakeholders
- Final interview with the Senior SEO Product Manager
Key Assessment Areas:
- SEO knowledge and experience
- Content strategy and optimization skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant SEO and content marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and AEG Worldwide's mission
- Prepare examples of successful SEO content strategies or campaigns you've led in the past
ATS Keywords: SEO, Content Strategy, Product Management, On-Page SEO, Digital Content Production, Agency Management, Global Marketing, Hybrid Work, Los Angeles
ASSUMPTION: A strong understanding of SEO and content marketing, along with relevant industry experience, will be crucial for success in this role.
🛠️ Tools & Technologies
- Google Search Console
- Ahrefs
- SEMrush
- JIRA
- CMS Platforms (WordPress, Contentful, etc.)
ASSUMPTION: Familiarity with these tools and technologies will be essential for success in this role, although specific training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Creative Excellence
- Business Excellence
- Inclusion and Diversity
- Collaboration and Success
Work Style:
- Data-driven and strategic approach to content optimization
- Strong collaboration and communication skills
- Ability to work in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you approach optimizing content for both users and search engines?
- Can you describe a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and prioritize tasks in a fast-paced work environment?
ASSUMPTION: A strong cultural fit with AEG Worldwide's values and work style will be crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and agency relationships
- Balancing strategic thinking with hands-on execution
- Working with a large-scale marketplace SEO ecosystem
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a strategic and adaptable mindset.
📈 Similar Roles Comparison
- This role focuses more on content optimization and strategy than technical SEO
- Working in the entertainment industry provides unique opportunities for growth and learning
- Career path comparison: This role can lead to senior product management positions or other roles within AEG Worldwide's global portfolio
ASSUMPTION: This role offers a unique blend of strategic thinking and hands-on execution, with a strong focus on content optimization and collaboration.
📝 Sample Projects
- Developing and implementing a content strategy to improve organic traffic for a major music festival
- Optimizing landing pages for artists, venues, and events to drive ticket sales and engagement
- Collaborating with international partners to improve local SEO content strategy and performance
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, with a focus on driving results through content optimization and collaboration.
❓ Key Questions to Ask During Interview
- How does the SEO team collaborate with other departments to drive overall business goals?
- Can you describe the current state of AXS's SEO content ecosystem, and what are the key priorities for this role?
- How does AEG Worldwide support the professional development and growth of its employees?
- What are the most significant challenges facing the SEO team in the next 12-24 months, and how can this role help address them?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO and content marketing experience
- Write a cover letter that demonstrates your understanding of the role and AEG Worldwide's mission
- Prepare examples of successful SEO content strategies or campaigns you've led in the past
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
