📌 Core Information
🔹 Job Title: Product Marketer
🔹 Company: Nomba
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing clear, differentiated messaging and positioning for Nomba's business banking suite
- Tailoring messaging strategies for specific enterprise verticals
- Owning go-to-market strategy and execution for new enterprise products and features
- Partnering with Product and Sales teams to launch and scale new offerings to specific enterprise prospects
- Training Account Managers to effectively position and sell Nomba's products to large businesses
ASSUMPTION: This role requires a strong understanding of enterprise buyer behavior and vertical-specific messaging. Previous experience in fintech or enterprise B2B is highly desirable.
📋 Key Responsibilities
✅ Develop clear, differentiated messaging and positioning for each product within Nomba's business banking suite
✅ Tailor messaging strategies for specific enterprise verticals and ensure consistency across all customer-facing content
✅ Own go-to-market strategy and execution for new enterprise products and features
✅ Partner with Product and Sales teams to launch and scale new offerings to specific enterprise prospects
✅ Train Account Managers to effectively position and sell Nomba's products to large businesses
✅ Collaborate on custom pitches and value narratives, and create sales decks, pricing guides, and playbooks
✅ Track competitive offerings and market gaps to inform product positioning, sales strategy, and opportunities for new products or features
✅ Run win/loss analyses and customer interviews to uncover insights on enterprise decisions
✅ Highlight key proof points that demonstrate product value to enterprise audiences
ASSUMPTION: This role requires strong project management and execution skills, as well as the ability to turn insights into strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in product marketing, ideally in fintech or enterprise B2B
Required Skills:
- Proven track record of launching and scaling enterprise-focused products or features
- Good understanding of enterprise buyer behavior and vertical-specific messaging
- Hands-on experience creating go-to-market plans, sales tools, and marketing collateral
- Data-driven approach and ability to turn insights into strategy
- Familiarity with enterprise banking, payments, POS, or financial operations
- Excellent project management and execution skills
Preferred Skills:
- Fluency in additional languages (e.g., Yoruba, Igbo, Hausa)
- Experience working in a startup environment
ASSUMPTION: While not explicitly stated, familiarity with the Nigerian market and local languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: NGN 15,000,000 - 25,000,000 per annum (Based on experience and market standards for senior product marketing roles in Lagos)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Nomba services
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lagos. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Nomba operates in the fintech space, focusing on financial inclusion and mobile money.
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.
Founded: 2017. Nomba began as Kudi.ai, a chatbot enabling financial transactions through social apps, and has since evolved into a leading financial technology platform.
Company Description:
- Nomba empowers everyday people to serve as neighborhood banks, offering essential services like withdrawals, transfers, and bill payments, especially in underserved communities
- The platform now processes over $1 billion in payments every month, serving more than 1 million customers, including consumers, agents, and businesses of all sizes
- Nomba offers a full suite of business banking tools and intuitive consumer tools for wealth building and financial control
Company Specialties:
- Financial Inclusion and Mobile Money
Company Website: https://nomba.com/
ASSUMPTION: Nomba's focus on financial inclusion and serving underserved communities may attract candidates passionate about social impact.
📊 Role Analysis
Career Level: Senior. This role requires a significant amount of experience and expertise in product marketing, particularly in fintech or enterprise B2B.
Reporting Structure: The Product Marketer will likely report directly to the Head of Marketing or a similar role, working closely with Product and Sales teams.
Work Arrangement: On-site, with flexibility for remote work as needed. This arrangement allows for better collaboration and integration with the team, while also offering some flexibility for remote work.
Growth Opportunities:
- As Nomba continues to grow, there may be opportunities for the Product Marketer to take on more responsibilities or lead a team
- The company's focus on innovation and expansion may present opportunities for the Product Marketer to work on new products or enter new markets
ASSUMPTION: Given Nomba's growth trajectory, there may be ample opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment. Nomba's office is located in Lekki Phase 1, Lagos.
Office Location(s): WWC Lekki phase 1, Lagos, Lagos 234, NG
Geographic Context:
- Lagos is Nigeria's largest city and economic hub, with a vibrant and dynamic business environment
- The Lekki area is a bustling commercial district, home to many multinational corporations and startups
- Nomba's office is conveniently located near public transportation and amenities
Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: Nomba's location in Lagos provides ample opportunities for networking and collaboration with other professionals in the fintech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Case study or presentation, depending on the role
- Final interview with senior leadership
Key Assessment Areas:
- Product marketing expertise and experience
- Understanding of enterprise buyer behavior and vertical-specific messaging
- Project management and execution skills
- Data-driven approach and ability to turn insights into strategy
- Cultural fit and alignment with Nomba's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Nomba's mission and the Nigerian fintech market in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Product Marketing, Go-to-market Strategy, Enterprise B2B, Messaging, Positioning, Sales Enablement, Market Analysis, Financial Operations, Payments, POS
ASSUMPTION: Nomba's hiring process may be subject to change, and it's essential to stay up-to-date with the latest information on their careers page.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nomba encourages creativity and continuous learning to drive progress
- Integrity: The company values honesty, transparency, and ethical decision-making
- Customer-centric: Nomba prioritizes the needs and feedback of its customers to improve its services
Work Style:
- Collaborative: Nomba fosters a team-oriented work environment, with regular communication and cross-functional collaboration
- Agile: The company embraces an agile approach to problem-solving and decision-making, allowing for flexibility and adaptability
- Results-driven: Nomba values outcomes and impact, with a focus on achieving measurable results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Do you have a strong customer focus and a passion for driving impact?
ASSUMPTION: Nomba's culture values innovation, integrity, and customer-centricity, with a focus on collaboration, agility, and results-driven work.
⚠️ Potential Challenges
- The competitive nature of the Nigerian fintech market may present challenges in differentiating Nomba's products and services
- Working with enterprise customers may require navigating complex decision-making processes and long sales cycles
- Balancing the demands of multiple stakeholders, including customers, internal teams, and senior leadership, may be challenging
- The fast-paced nature of the fintech industry may require adaptability and quick decision-making
ASSUMPTION: These challenges are common in the fintech industry and can be overcome with strong project management, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other product marketing roles in fintech, this role may have a stronger focus on enterprise customers and business banking solutions
- Nomba's emphasis on financial inclusion and serving underserved communities sets it apart from other fintech companies
- This role may offer more opportunities for career growth and impact, given Nomba's rapid expansion and focus on innovation
ASSUMPTION: While this role shares similarities with other product marketing roles in fintech, Nomba's unique focus on financial inclusion and enterprise customers makes it a distinct opportunity.
📝 Sample Projects
- Developing go-to-market strategy and messaging for a new business banking feature targeting enterprise customers in the manufacturing sector
- Conducting market research and competitive analysis to inform product positioning and differentiation for Nomba's business banking suite
- Creating sales enablement materials, such as pitch decks and pricing guides, to support the sales team in closing enterprise deals
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Product Marketer may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical enterprise customer journey for Nomba's business banking solutions, and how this role will support that journey?
- How does Nomba differentiate its business banking offerings from competitors in the Nigerian market?
- What are the most significant challenges facing the Product Marketing team currently, and how can this role help address them?
- How does Nomba support the professional development and growth of its employees, particularly in the marketing function?
- What is the expected timeline for launching new enterprise products or features, and how does this role fit into that process?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's priorities, and Nomba's growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of enterprise buyer behavior and vertical-specific messaging
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research Nomba's mission, values, and the Nigerian fintech market to demonstrate your enthusiasm and alignment with the company's goals
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
