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Product Marketer

Nomba
Full-time
On-site
Lagos, Lagos, Nigeria
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketer

πŸ”Ή Company: Nomba

πŸ”Ή Location: Lagos, Lagos, Nigeria

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: 2025-05-28

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing clear, differentiated messaging and positioning for Nomba's business banking suite
  • Tailoring messaging strategies for specific enterprise verticals
  • Owning go-to-market strategy and execution for new enterprise products and features
  • Partnering with Product and Sales teams to launch and scale new offerings to specific enterprise prospects
  • Training Account Managers to effectively position and sell Nomba's products to large businesses

ASSUMPTION: This role requires a strong understanding of enterprise buyer behavior and vertical-specific messaging. Previous experience in fintech or enterprise B2B is highly desirable.

πŸ“‹ Key Responsibilities

βœ… Develop clear, differentiated messaging and positioning for each product within Nomba's business banking suite

βœ… Tailor messaging strategies for specific enterprise verticals and ensure consistency across all customer-facing content

βœ… Own go-to-market strategy and execution for new enterprise products and features

βœ… Partner with Product and Sales teams to launch and scale new offerings to specific enterprise prospects

βœ… Train Account Managers to effectively position and sell Nomba's products to large businesses

βœ… Collaborate on custom pitches and value narratives, and create sales decks, pricing guides, and playbooks

βœ… Track competitive offerings and market gaps to inform product positioning, sales strategy, and opportunities for new products or features

βœ… Run win/loss analyses and customer interviews to uncover insights on enterprise decisions

βœ… Highlight key proof points that demonstrate product value to enterprise audiences

ASSUMPTION: This role requires strong project management and execution skills, as well as the ability to turn insights into strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in product marketing, ideally in fintech or enterprise B2B

Required Skills:

  • Proven track record of launching and scaling enterprise-focused products or features
  • Good understanding of enterprise buyer behavior and vertical-specific messaging
  • Hands-on experience creating go-to-market plans, sales tools, and marketing collateral
  • Data-driven approach and ability to turn insights into strategy
  • Familiarity with enterprise banking, payments, POS, or financial operations
  • Excellent project management and execution skills

Preferred Skills:

  • Fluency in additional languages (e.g., Yoruba, Igbo, Hausa)
  • Experience working in a startup environment

ASSUMPTION: While not explicitly stated, familiarity with the Nigerian market and local languages may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: NGN 15,000,000 - 25,000,000 per annum (Based on experience and market standards for senior product marketing roles in Lagos)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts on Nomba services
  • Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lagos. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services. Nomba operates in the fintech space, focusing on financial inclusion and mobile money.

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.

Founded: 2017. Nomba began as Kudi.ai, a chatbot enabling financial transactions through social apps, and has since evolved into a leading financial technology platform.

Company Description:

  • Nomba empowers everyday people to serve as neighborhood banks, offering essential services like withdrawals, transfers, and bill payments, especially in underserved communities
  • The platform now processes over $1 billion in payments every month, serving more than 1 million customers, including consumers, agents, and businesses of all sizes
  • Nomba offers a full suite of business banking tools and intuitive consumer tools for wealth building and financial control

Company Specialties:

  • Financial Inclusion and Mobile Money

Company Website: https://nomba.com/

ASSUMPTION: Nomba's focus on financial inclusion and serving underserved communities may attract candidates passionate about social impact.

πŸ“Š Role Analysis

Career Level: Senior. This role requires a significant amount of experience and expertise in product marketing, particularly in fintech or enterprise B2B.

Reporting Structure: The Product Marketer will likely report directly to the Head of Marketing or a similar role, working closely with Product and Sales teams.

Work Arrangement: On-site, with flexibility for remote work as needed. This arrangement allows for better collaboration and integration with the team, while also offering some flexibility for remote work.

Growth Opportunities:

  • As Nomba continues to grow, there may be opportunities for the Product Marketer to take on more responsibilities or lead a team
  • The company's focus on innovation and expansion may present opportunities for the Product Marketer to work on new products or enter new markets

ASSUMPTION: Given Nomba's growth trajectory, there may be ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment. Nomba's office is located in Lekki Phase 1, Lagos.

Office Location(s): WWC Lekki phase 1, Lagos, Lagos 234, NG

Geographic Context:

  • Lagos is Nigeria's largest city and economic hub, with a vibrant and dynamic business environment
  • The Lekki area is a bustling commercial district, home to many multinational corporations and startups
  • Nomba's office is conveniently located near public transportation and amenities

Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed. The work schedule may vary depending on project demands and team needs.

ASSUMPTION: Nomba's location in Lagos provides ample opportunities for networking and collaboration with other professionals in the fintech industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-depth interviews with the hiring manager and relevant team members
  • Case study or presentation, depending on the role
  • Final interview with senior leadership

Key Assessment Areas:

  • Product marketing expertise and experience
  • Understanding of enterprise buyer behavior and vertical-specific messaging
  • Project management and execution skills
  • Data-driven approach and ability to turn insights into strategy
  • Cultural fit and alignment with Nomba's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Nomba's mission and the Nigerian fintech market in your application materials
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively

ATS Keywords: Product Marketing, Go-to-market Strategy, Enterprise B2B, Messaging, Positioning, Sales Enablement, Market Analysis, Financial Operations, Payments, POS

ASSUMPTION: Nomba's hiring process may be subject to change, and it's essential to stay up-to-date with the latest information on their careers page.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Nomba encourages creativity and continuous learning to drive progress
  • Integrity: The company values honesty, transparency, and ethical decision-making
  • Customer-centric: Nomba prioritizes the needs and feedback of its customers to improve its services

Work Style:

  • Collaborative: Nomba fosters a team-oriented work environment, with regular communication and cross-functional collaboration
  • Agile: The company embraces an agile approach to problem-solving and decision-making, allowing for flexibility and adaptability
  • Results-driven: Nomba values outcomes and impact, with a focus on achieving measurable results

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively and cross-functionally with various teams?
  • Do you have a strong customer focus and a passion for driving impact?

ASSUMPTION: Nomba's culture values innovation, integrity, and customer-centricity, with a focus on collaboration, agility, and results-driven work.

⚠️ Potential Challenges

  • The competitive nature of the Nigerian fintech market may present challenges in differentiating Nomba's products and services
  • Working with enterprise customers may require navigating complex decision-making processes and long sales cycles
  • Balancing the demands of multiple stakeholders, including customers, internal teams, and senior leadership, may be challenging
  • The fast-paced nature of the fintech industry may require adaptability and quick decision-making

ASSUMPTION: These challenges are common in the fintech industry and can be overcome with strong project management, collaboration, and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Compared to other product marketing roles in fintech, this role may have a stronger focus on enterprise customers and business banking solutions
  • Nomba's emphasis on financial inclusion and serving underserved communities sets it apart from other fintech companies
  • This role may offer more opportunities for career growth and impact, given Nomba's rapid expansion and focus on innovation

ASSUMPTION: While this role shares similarities with other product marketing roles in fintech, Nomba's unique focus on financial inclusion and enterprise customers makes it a distinct opportunity.

πŸ“ Sample Projects

  • Developing go-to-market strategy and messaging for a new business banking feature targeting enterprise customers in the manufacturing sector
  • Conducting market research and competitive analysis to inform product positioning and differentiation for Nomba's business banking suite
  • Creating sales enablement materials, such as pitch decks and pricing guides, to support the sales team in closing enterprise deals

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Product Marketer may undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical enterprise customer journey for Nomba's business banking solutions, and how this role will support that journey?
  • How does Nomba differentiate its business banking offerings from competitors in the Nigerian market?
  • What are the most significant challenges facing the Product Marketing team currently, and how can this role help address them?
  • How does Nomba support the professional development and growth of its employees, particularly in the marketing function?
  • What is the expected timeline for launching new enterprise products or features, and how does this role fit into that process?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's priorities, and Nomba's growth plans.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of enterprise buyer behavior and vertical-specific messaging
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
  • Research Nomba's mission, values, and the Nigerian fintech market to demonstrate your enthusiasm and alignment with the company's goals
  • Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.