Product Marketer

📌 Core Information

🔹 Job Title: Product Marketer

🔹 Company: Health Universe

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Health Tech, Product Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Creating and publishing engaging content for clinicians, hospital executives, and researchers
• Developing audience-specific messaging and product positioning
• Building a content flywheel to promote platform capabilities and drive adoption
• Collaborating cross-functionally with leadership, product, and research teams
• Being a hands-on individual contributor, focusing on execution as much as strategy

ASSUMPTION: This role requires a strong background in product marketing or content marketing, with a focus on health tech or academic medical centers. A creative and fresh-thinking approach is essential for success in this role.

📋 Key Responsibilities

✅ Create and publish content: Write blog posts, develop tutorial videos, and build out social media presence

✅ Craft audience-specific messaging: Tailor product positioning and storytelling for clinicians, hospital system execs, and researchers

✅ Build a content flywheel: Promote researcher-built tools, highlight success stories, and drive platform adoption

✅ Showcase product features: Develop and execute content strategies that bring product functionality to life

✅ Support GTM initiatives: Help the sales team with messaging frameworks and educational content

✅ Be hands-on: This is an individual contributor role—execution is as important as strategy

✅ Collaborate cross-functionally: Work closely with leadership (CSO, CEO, CTO, CIO), product, and research teams

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a versatile skill set and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5-7 years of experience in product marketing, content marketing, or a related field

Required Skills:

• Excellent writing and communication skills
• Strong design sensibility
• Self-starter with a creative and fresh-thinking approach
• Familiarity with health tech or academic medical centers (a plus)
• Ability to speak credibly to hospital executives, academic researchers, and clinicians

Preferred Skills:

• Background in B2B SaaS or health tech startups
• Experience marketing to both research communities and health systems
• Familiarity with tools like Photoshop, Canva, Figma, or Final Cut/Adobe Premiere

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and design skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Director in San Francisco with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous PTO and holiday policy
• Professional development opportunities

Working Hours: Full-time (40 hours per week, with flexible hours and remote work options)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Health Tech, AI, and Cloud Infrastructure

Company Size: Small (11-50 employees) - A small company offers a more intimate work environment, closer collaboration with leadership, and the opportunity to have a significant impact on the company's growth and direction.

Founded: 2022 - Health Universe is a relatively new company, providing ample opportunities for growth and innovation.

Company Description:

• Health Universe provides cloud infrastructure for researchers, data scientists, and clinicians to explore and deploy cutting-edge health AI
• Offers a centralized app cloud that gathers, organizes, and facilitates the deployment of Python applications
• Empowers medical professionals, researchers, and developers to harness the power of cutting-edge technologies

Company Specialties:

• AI and machine learning in healthcare
• Cloud infrastructure and app deployment
• Research and clinical collaboration

Company Website: https://www.healthuniverse.com/

ASSUMPTION: Health Universe is a dynamic and innovative company focused on leveraging AI and cloud technology to improve healthcare outcomes and accelerate medical research.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a significant amount of experience and offers the opportunity to make a substantial impact on the company's growth and success.

Reporting Structure: This role reports directly to the CEO and works closely with the CSO, CTO, CIO, product, and research teams.

Work Arrangement: Remote - This role offers the flexibility to work from home, with the option to collaborate with the team in person as needed.

Growth Opportunities:

• As the first in-house marketing hire, this role offers the opportunity to build and lead the marketing team as the company grows
• Potential to expand the role's scope and responsibilities based on the company's success and the individual's performance

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the company's marketing strategy and team as it expands.

🌍 Location & Work Environment

Office Type: Remote - Health Universe offers a remote work environment, with the option to collaborate with the team in person as needed.

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and ample networking opportunities
• The city is known for its diverse culture, beautiful landscapes, and high cost of living
• Health Universe's remote work policy allows employees to live and work from anywhere within the United States

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement offers candidates the flexibility to live and work from anywhere within the United States, with the option to collaborate with the team in person as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO to discuss the role and assess cultural fit
• Take-home assignment to create a content piece showcasing your skills and approach
• Final interview with the CEO and other key stakeholders to discuss your assignment and answer any questions

Key Assessment Areas:

• Content creation and design skills
• Communication and storytelling abilities
• Cultural fit and alignment with the company's mission and values
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, content marketing, or a related field
• Showcase your portfolio or provide examples of your content creation and design work
• Demonstrate your understanding of the health tech industry and Health Universe's mission and values
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company

ATS Keywords: Product Marketing, Content Marketing, Health Tech, AI, Cloud Infrastructure, Clinicians, Hospital Executives, Researchers, Messaging Frameworks, Educational Content, Content Strategy, Content Flywheel, Platform Adoption

ASSUMPTION: Health Universe's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values, with a focus on their ability to create engaging content and drive platform adoption.

🛠️ Tools & Technologies

• Photoshop, Canva, Figma, or similar design tools
• Video editing software (Final Cut, Adobe Premiere, or similar)
• Content management systems (WordPress, HubSpot, or similar)
• Social media platforms (LinkedIn, Twitter, Facebook, or similar)

ASSUMPTION: This role requires proficiency in various design and content creation tools, as well as familiarity with content management systems and social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Health Universe values pushing the boundaries of what's possible in healthcare and AI
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
• Impact: Health Universe is committed to making a meaningful difference in the lives of patients and the broader healthcare community

Work Style:

• Creative and fresh-thinking approach to marketing health AI tools
• Hands-on and execution-focused, with a strong emphasis on getting things done
• Collaborative and team-oriented, with a willingness to work closely with various teams

Self-Assessment Questions:

• How do you approach marketing health AI tools in a creative and innovative way?
• Can you provide an example of a time when you developed and executed a successful content strategy?
• How do you balance strategic planning with hands-on execution in your work?

ASSUMPTION: Health Universe values candidates who are creative, innovative, and collaborative, with a strong work ethic and a commitment to making a meaningful impact in the healthcare industry.

⚠️ Potential Challenges

• As the first in-house marketing hire, this role may require significant time and effort to build a content engine and establish marketing processes
• Working with a diverse audience, including clinicians, hospital executives, and researchers, may present unique communication and messaging challenges
• Health Universe is a relatively new company, which may come with its own set of challenges and uncertainties
• The high cost of living in San Francisco may be a barrier for some candidates

ASSUMPTION: While this role presents numerous opportunities for growth and impact, it also comes with its own set of challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Unlike traditional health tech marketing roles, this position focuses heavily on content creation and storytelling, with a strong emphasis on driving platform adoption and engagement
• Health Universe's focus on AI and cloud infrastructure sets it apart from many other health tech companies, offering candidates the opportunity to work at the intersection of healthcare and cutting-edge technology
• As the first in-house marketing hire, this role offers significant growth potential and the opportunity to shape the company's marketing strategy and team as it expands

ASSUMPTION: This role is unique in its focus on content creation and storytelling, with a strong emphasis on driving platform adoption and engagement in the health tech industry.

📝 Sample Projects

• Develop a content strategy for launching a new AI-powered tool on the Health Universe platform, including blog posts, tutorial videos, and social media campaigns
• Create a messaging framework for communicating the benefits of the Health Universe platform to hospital executives, focusing on improved patient outcomes and operational efficiency
• Design and produce a series of webinars or workshops featuring clinicians, researchers, and other experts in the field, showcasing the capabilities of the Health Universe platform and driving platform adoption

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging content, develop effective messaging frameworks, and execute on strategic initiatives to drive platform adoption and engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful content campaign or initiative that the company has executed in the past, and what role did marketing play in its success?
• How does the company measure the success of its marketing efforts, and how will the success of this role be evaluated?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the company's marketing strategy, culture, and priorities, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, content marketing, or a related field
• Prepare a portfolio or provide examples of your content creation and design work
• Prepare thoughtful questions to ask during the interview process
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.