Product Marketer, Retail & Manufacturing

📌 Core Information
🔹 Job Title: Product Marketer, Retail & Manufacturing
🔹 Company: Asana
🔹 Location: Dublin, Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing


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📌 Essential Job Details


🚀 Job Overview
As a Product Marketer for Retail & Manufacturing at Asana, you will play a crucial role in driving growth and building a brand that customers love. You will be responsible for crafting compelling industry-specific messaging and positioning to acquire new customers and nurture existing ones across the Retail and Manufacturing sectors. Your strategic mindset, strong collaboration skills, and ability to translate data insights into actionable strategies will be essential to the success of this role.


ASSUMPTION: The job description suggests this is a senior-level product marketing role focused on a specific industry vertical within Asana's target market.


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📋 Key Responsibilities
✅ Design and launch compelling industry-specific messaging and positioning that drives customer acquisition and revenue growth across all channels
✅ Develop industry-focused sales plays and enablement materials that help the sales team win in the Retail and Manufacturing sectors
✅ Align with Industry Sales Leaders to build always-on industry sales programs
✅ Create thought leadership content including event keynotes and demo libraries that showcase Asana's value proposition to industry decision-makers
✅ Analyze market trends and competitive intelligence to inform the Sales, Product, and Solutions teams of macro industry movements
✅ Track and report on key performance metrics to demonstrate the effectiveness of marketing programs


ASSUMPTION: The responsibilities outlined cover a range of product marketing activities, from messaging and content development to sales enablement and market analysis.


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🎯 Required Qualifications
Education: Not specified
Experience: Demonstrated 3+ years of experience in product marketing, with industry-focused experience preferred but not required
Skills:
- Ability to craft compelling stories and build authentic connections with customers
- Strategic mindset to create impactful sales plays and demo libraries
- Strong analytical skills and the ability to translate data insights into actionable strategies
- Effective cross-functional collaboration, particularly with sales and product teams
- Proficient project management skills to coordinate complex, cross-functional initiatives
- Preferred fluency in French and/or German, but not required


ASSUMPTION: The qualifications focus on a combination of product marketing expertise, industry knowledge, analytical capabilities, and collaborative skills. Fluency in additional languages is preferred but not essential.


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💰 Compensation & Benefits
Salary Range: €80,000 - €98,000
Benefits: Mental health, wellness & fitness benefits; career coaching & support; inclusive family building benefits; long-term savings or retirement plans; in-office culinary options
Industry Comparison: The provided salary range appears to be competitive for a senior-level product marketing role in the Dublin, Ireland market.


ASSUMPTION: The salary range is based on the information provided in the job listing and may vary based on individual qualifications and market conditions.


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📌 Applicant Insights


🔍 Company Context
Industry Position: Asana is a leading provider of work management and collaboration software, with a strong presence in the technology and enterprise sectors.
Company Size: Asana is a growth-stage company with a global footprint and a rapidly expanding team.
Company Stage: Asana is an established, venture-backed technology company focused on continued growth and market expansion.


ASSUMPTION: The company details are inferred from the information provided in the job listing and Asana's public profile as a well-known software provider.


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📊 Role Analysis
Career Level: This is a senior-level product marketing role, with 3+ years of demonstrated experience required.
Reporting Structure: The role will likely report to a product marketing or industry-focused marketing leader.
Team Size/Composition: The product marketing team at Asana is growing rapidly and includes members focused on various marketing functions.
Growth Opportunities: Successful performance in this role could lead to further advancement within the product marketing or broader marketing organization.


ASSUMPTION: The role analysis is based on the job requirements and typical industry structures for senior product marketing positions.


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🌍 Location & Work Environment
Office Type: This role is based in Asana's Dublin office, with a hybrid work schedule that includes 3 days per week in the office and 2 days remote.
Geographic Context: Dublin is a major technology and innovation hub, with a vibrant startup ecosystem and access to multilingual talent.
Work Schedule: The hybrid work model, with a mix of in-office and remote days, is becoming increasingly common in the tech industry.
Regional Considerations: Dublin offers a high quality of life, with a strong work-life balance culture and access to European markets.


ASSUMPTION: The work environment details are provided in the job listing, with additional context about the Dublin location and its relevance to the tech industry.


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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include a combination of phone/video screens, in-person interviews, and possibly a skills assessment or portfolio review.
Key Assessment Areas: Employers will likely evaluate the candidate's industry expertise, product marketing capabilities, strategic thinking, analytical skills, and ability to collaborate cross-functionally.
Application Tips: Applicants should highlight their relevant product marketing experience, industry knowledge, and achievements in driving revenue growth and customer acquisition.
ATS Keywords: Relevant keywords to include in the application may include "product marketing," "industry marketing," "revenue growth," "customer acquisition," and "sales enablement."


ASSUMPTION: The interview and application insights are based on standard practices for senior-level product marketing roles in the technology industry.


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🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation platforms (e.g., Marketo, Eloqua)
- Customer relationship management (CRM) tools (e.g., Salesforce)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Presentation and design tools (e.g., PowerPoint, Canva)


ASSUMPTION: The listed tools and technologies are commonly used in product marketing roles, although the specific tools used by Asana may vary.


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👔 Cultural Fit Considerations
Company Values: Asana is committed to building diverse, equitable, and inclusive teams to achieve its mission of helping organizations and individuals be more productive.
Work Style: The role requires a collaborative, strategic, and analytical mindset, with the ability to work effectively across different functions.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, growth-oriented environment and have a passion for creating industry-specific marketing strategies.


ASSUMPTION: The company values and work style are inferred from the job description and Asana's public messaging around its culture and mission.


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⚠️ Potential Challenges
The broad responsibilities of this role, including the need to align with cross-functional teams, develop industry-specific content, and track performance metrics, may result in a high workload and the need for strong project management skills.


ASSUMPTION: The potential challenges are based on the scope of responsibilities outlined in the job description, which suggests a multifaceted and demanding role.


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📈 Similar Roles Comparison
This senior-level product marketing role is similar to other industry-focused product marketing positions, such as those in the retail, manufacturing, or enterprise software sectors. The key differentiators may be the emphasis on building industry-specific expertise and the need to collaborate closely with sales teams to drive revenue growth.


ASSUMPTION: The comparison to similar roles is based on standard industry patterns for senior product marketing positions.


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📝 Sample Projects
- Develop a go-to-market strategy and messaging framework for Asana's Retail and Manufacturing industry offerings
- Create a series of industry-focused webinars, case studies, and thought leadership content to showcase Asana's value proposition
- Analyze market trends and competitive intelligence to inform the product roadmap and sales enablement materials
- Implement and optimize marketing campaigns targeting Retail and Manufacturing customers to drive acquisition and expansion


ASSUMPTION: The sample projects are based on the key responsibilities outlined in the job description and are intended to be illustrative examples.


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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current industry landscape and Asana's competitive positioning in the Retail and Manufacturing sectors?
2. How does the product marketing team collaborate with the sales organization to drive pipeline and revenue growth?
3. What are the key performance metrics and KPIs that you use to measure the success of your industry marketing programs?
4. Can you share examples of recent industry-specific campaigns or initiatives that have been particularly successful?
5. How does Asana's company culture and values manifest in the day-to-day work experience of the product marketing team?
6. What are the typical career progression opportunities for high-performing product marketers at Asana?


ASSUMPTION: These questions are designed to help the applicant better understand the role, the company's industry focus, the cross-functional dynamics, and the potential for professional growth.


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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor their resume and cover letter to highlight relevant product marketing experience, industry expertise, and achievements in driving revenue growth and customer acquisition.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the role.
4. Research Asana's company culture, values, and industry position to assess cultural fit.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating key keywords from the job description.


By taking these steps, applicants can position themselves as strong candidates for this senior-level product marketing role at Asana.