📌 Core Information
🔹 Job Title: Product Marketing Manager - Amazon Haul, NASB
🔹 Company: Amazon
🔹 Location: Seattle, WA; Santa Monica, CA; New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 4+ years
🔹 Remote Status: Not specified (likely on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Amazon Haul across high-traffic channels
- Managing and optimizing marketing-led experiments to drive customer engagement
- Collaborating cross-functionally with product, tech, and creative teams
- Analyzing performance data and KPIs to measure success and inform strategy
- Managing project timelines and communicating with stakeholders
ASSUMPTION: This role focuses on driving customer discovery and engagement with new and relevant products through strategic marketing campaigns and experiments.
📋 Key Responsibilities
✅ Own Amazon Haul’s presence in high-traffic, high-visibility ingresses on Amazon
✅ Work closely with product and tech teams to test and implement new features and experiments
✅ Own and execute marketing-led experimentation; test, optimize, scale, and automate successful traffic-driving strategies
✅ Track KPIs and progress to goals to measure the success of CX, campaigns, experimentation, and new initiatives
✅ Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
✅ Actively investigate and suggest new ways to help customers discover products on Amazon
✅ Manage and report on project status and results
ASSUMPTION: This role requires a strong product marketer and project manager who can develop campaigns independently and see them through to execution while collaborating closely with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: Strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location)
Benefits:
- Medical, financial, and other benefits (see here for more information)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on Amazon's geographic market-based compensation structure. The actual salary may vary depending on the candidate's location and job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore; expanded into e-commerce, cloud computing, and digital streaming)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing services (Amazon Web Services)
- Digital streaming services (Amazon Prime Video, Amazon Music, Amazon Prime Gaming)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities to innovate and impact a wide range of products and services that reach millions of customers worldwide.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth
Reporting Structure: This role reports to the North America Stores Onsite Marketing team
Work Arrangement: On-site, with potential for hybrid or remote work depending on the location and team needs
Growth Opportunities:
- Potential to lead teams and mentor junior team members
- Opportunities to work on various projects and initiatives across different categories and businesses
- Career progression into senior marketing roles or other leadership positions within Amazon
ASSUMPION: This role offers opportunities for professional growth and development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with on-site amenities
Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
Geographic Context:
- Seattle, WA: Headquarters of Amazon, with a vibrant tech industry and a mix of urban and outdoor activities
- Santa Monica, CA: Home to Amazon Studios and a hub for entertainment and digital media industries
- New York, NY: A major financial and cultural center with a diverse talent pool
Work Schedule: Full-time, with flexible hours and the possibility of working from home occasionally
ASSUMPTION: Each location offers unique benefits and opportunities, and the work environment is dynamic, fast-paced, and collaborative.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter or HR representative
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews, potentially including a case study or project presentation
- Background check and onboarding
Key Assessment Areas:
- Problem-solving and analytical skills
- Marketing strategy and campaign development
- Cross-functional collaboration and communication
- Customer-centric mindset and understanding of Amazon's mission and values
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Amazon's business and the specific role's responsibilities
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing expertise
- Research Amazon's company culture and leadership principles to show your fit with the organization
ATS Keywords: Product Marketing, Amazon Haul, NASB, Customer Engagement, Marketing Strategy, Cross-Functional Collaboration, Experimentation, Performance Data, KPI Tracking, Project Management
ASSUMPTION: The interview process may vary depending on the specific role and location, and Amazon uses an Applicant Tracking System (ATS) to manage and review applications.
🛠️ Tools & Technologies
- Amazon's proprietary marketing and analytics tools
- Excel or Tableau for data manipulation, visualization, and analysis
- Project management software (e.g., Asana, JIRA, or Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Amazon provides its employees with the necessary tools and resources to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Owners Mindset
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-centric and innovative
- Results-oriented and focused on delivering high-quality products and services
Self-Assessment Questions:
- Do I have a strong customer focus and a passion for driving customer engagement?
- Am I comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do I have strong analytical skills and the ability to make data-driven decisions?
- Am I a strong communicator and collaborator, able to work effectively with various teams?
- Do I align with Amazon's leadership principles and company values?
ASSUMPTION: Success at Amazon requires a strong cultural fit, a customer-centric mindset, and the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a large organization with diverse teams and stakeholders
- Adapting to changes in priorities, strategies, or market conditions
- Competing with other internal and external marketing teams for resources and attention
ASSUMPTION: These challenges are inherent to working in a large, dynamic organization and can be mitigated by strong project management skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on driving customer engagement and discovery through strategic marketing campaigns and experiments
- Unlike other marketing roles, this position requires a strong understanding of Amazon's e-commerce platform and the specific business unit (NASB)
- Career progression in this role may differ from other marketing positions, with opportunities to lead teams and mentor junior team members
ASSUMPTION: This role is unique within Amazon's marketing organization and offers specific opportunities and challenges compared to similar roles in other companies or business units.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product category on Amazon Haul
- Optimizing the customer experience for a high-traffic ingress on Amazon's homepage to drive engagement with relevant products
- Conducting A/B tests to evaluate the effectiveness of different marketing strategies and tactics
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities this role may involve, focusing on driving customer engagement and discovery through strategic marketing campaigns and experiments.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other marketing teams and stakeholders within Amazon?
- What are the most significant challenges facing the Amazon Haul business unit, and how can this role address them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Amazon support work-life balance for its employees, particularly in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the organization, and helps you assess the fit between your skills, experiences, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing expertise
- Research Amazon's company culture and leadership principles to show your fit with the organization
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
