📌 Core Information
🔹 Job Title: Product Marketing Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of marketing strategies to drive product awareness and performance
- Coordinating product launches, promotional activities, and customer outreach
- Conducting market research and competitive analysis to inform product positioning and messaging
- Collaborating with internal departments to align product messaging and visuals
- Creating product documentation, brochures, and internal presentations
- Tracking marketing performance metrics and providing reporting to the marketing team
- Working closely with product managers to maintain a consistent brand voice
ASSUMPTION: This role is ideal for a recent graduate or someone with up to two years of experience in marketing or product support roles looking to grow their career in product marketing.
📋 Key Responsibilities
✅ Assist in the planning and execution of product marketing campaigns
✅ Support product launches, promotional activities, and customer outreach
✅ Conduct competitive analysis and market research to inform positioning
✅ Coordinate with internal departments to align product messaging and visuals
✅ Help develop product documentation, brochures, and internal presentations
✅ Track marketing performance metrics and provide reporting to the marketing team
✅ Collaborate with product managers to maintain a consistent brand voice
ASSUMPTION: The role may evolve over time as the company grows and the product portfolio expands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field
Experience: 1-3 years of experience in marketing or product support roles
Required Skills:
- Strong written and verbal communication skills
- Detail-oriented with excellent organizational and time-management abilities
- Proficient in Microsoft Office Suite; familiarity with project management tools is a plus
- Ability to work independently and as part of a cross-functional team
- Strong interest in product strategy and consumer behavior
Preferred Skills:
- Familiarity with project management tools
ASSUMPTION: While not explicitly stated, having a strong interest in the tech industry and its trends may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $59,000 - $67,000 per year
Benefits:
- Competitive salary
- Professional development and internal growth opportunities
- Paid time off and holidays
- Health, dental, and vision insurance
- Supportive, creative, and inclusive team environment
- Opportunity to contribute to high-impact product initiatives
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New Orleans area.
📌 Applicant Insights
🔍 Company Context
Industry: Signal Tru Brand operates in the Public Relations and Communications Services industry, focusing on management, marketing, and public relations.
Company Size: With 51-200 employees, Signal Tru Brand offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a manageable team size.
Founded: Signal Tru Brand was founded in 2019, making it a relatively young and dynamic company.
Company Description:
- Signal Tru Brand is a PR and branding agency that aims to disrupt the status quo and redefine storytelling in the PR and branding world.
- The company was founded by industry veterans with a passion for innovation and thinking outside the box.
- Signal Tru Brand believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation and creativity suggests a fast-paced and ever-evolving work environment.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to establish their careers in product marketing.
Reporting Structure: The Product Marketing Assistant will likely report directly to the Product Marketing Manager or a similar role.
Work Arrangement: This is an on-site role based in New Orleans, Louisiana, with no mention of remote or hybrid work arrangements.
Growth Opportunities:
- As a growing company, Signal Tru Brand may offer internal growth opportunities as the product portfolio expands.
- The role's focus on collaboration with various departments may provide opportunities to learn and grow in different areas of the business.
ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for career advancement within the marketing department or other areas of the business.
🌍 Location & Work Environment
Office Type: Signal Tru Brand's office is located in Reno, Nevada, with this role being based in their New Orleans, Louisiana office.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- New Orleans is known for its vibrant culture, music, and food scenes, offering a unique and engaging work environment.
- The city's strategic location on the Mississippi River makes it an essential hub for logistics and transportation.
- New Orleans has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The role follows a standard full-time work schedule, with no mention of flexible hours or part-time options.
ASSUMPTION: While not explicitly stated, the work environment is likely to be dynamic, collaborative, and fast-paced, reflecting the company's focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key team members or stakeholders
Key Assessment Areas:
- Communication skills and ability to articulate product positioning
- Understanding of market research and competitive analysis
- Organizational skills and attention to detail
- Alignment with the company's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the tech industry and its trends in your application materials.
- Prepare examples of your market research, competitive analysis, and product messaging skills for the interview.
ATS Keywords: Product marketing, marketing campaigns, product launches, market research, competitive analysis, product messaging, brand voice, marketing performance metrics
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Innovation
- Authenticity
- Strategic thinking
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about storytelling and driving product awareness?
- Do you have a strong interest in the tech industry and its trends?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and strategic thinkers, with a strong work ethic and a desire to make an impact.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management.
- As a growing company, Signal Tru Brand may experience changes and adjustments in its processes and priorities.
- The role's focus on product messaging and brand voice may require navigating varying opinions and perspectives from different departments.
- The New Orleans office may have a smaller team size compared to the Reno headquarters, potentially offering fewer opportunities for collaboration and growth.
ASSUMPTION: These challenges can be mitigated by strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position may offer more responsibility and autonomy for a candidate with less experience.
- The role's focus on market research and competitive analysis may provide valuable skills and insights for a career in marketing or product management.
- As a mid-sized company, Signal Tru Brand may offer more opportunities for growth and career advancement compared to larger corporations.
ASSUMPTION: The specific responsibilities and growth opportunities of this role may vary depending on the company's size, industry, and growth trajectory.
📝 Sample Projects
- Developing a comprehensive product launch plan, including messaging, promotional activities, and customer outreach
- Conducting a competitive analysis and market research to inform product positioning and differentiation
- Creating product documentation, brochures, and internal presentations that align with the company's brand voice and visual identity
ASSUMPTION: The specific projects and initiatives for this role may evolve as the company grows and its product portfolio expands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach product messaging and brand voice, and how will this role contribute to that process?
- What are the most challenging aspects of working in a growing company, and how does the team navigate those challenges?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your market research, competitive analysis, and product messaging skills for the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
