📌 Core Information
🔹 Job Title: Product Marketing Assistant Manager - Americas
🔹 Company: Sol de Janeiro
🔹 Location: New York Metropolitan - Hybrid
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for the Americas region
- Conducting post-launch analysis and performance tracking for new products
- Collaborating with cross-functional teams to optimize sampling and branded merchandise programs
- Partnering with the Manager and channel leads to drive assortment strategy and execution
- Monitoring and analyzing market trends to identify opportunities and craft actionable insights
ASSUMPTION: This role requires a strong understanding of the beauty industry and regional market trends. The ideal candidate will have experience in product marketing and a proven track record of driving growth through data-driven strategies.
📋 Key Responsibilities
✅ Conduct post-launch analysis of SDJ new product launches and share key learnings across the region
✅ Monitor, analyze, and report on the performance and trends of the Sol de Janeiro business, its competitors, and the beauty landscape
✅ Develop regional reports/dashboards to enable robust performance tracking
✅ Maintain the long-term regional calendar, including ongoing input on innovation viability and forecasts
✅ Input to regional product development briefs to drive assortment needs for key SDJ channels
✅ Collaborate with cross-functional teams to optimize annual sampling and branded merchandise programs
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment. The ideal candidate will be comfortable working with data and using it to drive strategic decisions.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 4+ years in marketing, beauty industry experience preferred
Required Skills:
- Strong organizational and problem-solving skills
- Excellent communication skills
- Ability to work effectively in a fast-paced environment
- Proficient in data analysis and reporting
Preferred Skills:
- Fluency in Spanish or Portuguese
- Experience with marketing automation tools
- Knowledge of the beauty industry and market trends
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on data-driven strategies and a proven track record of driving growth in the beauty industry.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 USD (Based on industry standards for mid-senior level marketing roles in the New York metropolitan area)
Benefits:
- Competitive salary and bonus program
- Flexible hybrid work environment
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York metropolitan area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Health and Personal Care Products
Company Size: 201-500 employees (Mid-size company with opportunities for collaboration and growth)
Founded: 2015 (Established brand with a strong presence in the global beauty market)
Company Description:
- Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro stands for ultimate self-love and celebration
- Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015
- The brand’s award-winning collection of body care, fragrance, and hair care is known for luscious textures, clinically proven formulations, and transportive fragrances
Company Specialties:
- Body care
- Fragrance
- Hair care
Company Website: soldejaneiro.com
ASSUMPTION: Sol de Janeiro is a well-established brand in the global beauty market, with a strong focus on self-love and celebration. The company values diversity and inclusion in the workplace and is committed to providing a competitive salary and benefits package.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to the Manager, Product Marketing
Work Arrangement: Hybrid (Combination of on-site and remote work)
Growth Opportunities:
- Potential for career advancement within the product marketing team
- Opportunities to work on high-impact projects and drive growth for the brand
- Chance to gain experience in a fast-growing, global beauty brand
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for career advancement and the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 551 5th Ave, New York, NY 10176, US
Geographic Context:
- New York City is a major global hub for the beauty industry
- The city offers a diverse range of cultural experiences and amenities
- New York is known for its fast-paced and dynamic work environment
Work Schedule: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to balance the benefits of on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
Key Assessment Areas:
- Data analysis and reporting skills
- Marketing strategy and planning
- Collaboration and communication skills
- Industry knowledge and market trends
Application Tips:
- Highlight relevant marketing experience and achievements on your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research the beauty industry and market trends to showcase your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Data Analysis, Marketing Strategy, Beauty Industry, Hybrid Work, New York
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis and reporting skills, as well as their marketing strategy and planning abilities. The ideal candidate will have a strong background in marketing and a proven track record of driving growth in the beauty industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will be proficient in Microsoft Office Suite and data visualization tools, as well as marketing automation and project management software.
👔 Cultural Fit Considerations
Company Values:
- Celebrate individuality and self-expression
- Embrace diversity and inclusion
- Foster a positive and supportive work environment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you embrace and celebrate individuality and self-expression?
- Are you comfortable working in a diverse and inclusive environment?
- Can you thrive in a fast-paced, data-driven work environment?
ASSUMPTION: The ideal candidate will align with Sol de Janeiro's company values and work style, embracing individuality, diversity, and a data-driven approach to their work.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing and interpreting data may require strong analytical skills and attention to detail
- Working in the beauty industry may require knowledge of industry trends and competitors
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong analytical skills, as well as a solid understanding of the beauty industry.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager, with a focus on regional strategy and data analysis
- In the beauty industry, this role is comparable to a Senior Marketing Analyst or a Product Marketing Manager with a strong data analysis background
- Career-wise, this role is a stepping stone to a Senior Product Marketing Manager or Director of Marketing position
ASSUMPTION: This role offers a unique blend of strategic planning and data analysis, making it an attractive opportunity for candidates with a strong marketing background and a passion for data-driven decision-making.
📝 Sample Projects
- Conducting a comprehensive market analysis and trends report for the Americas region
- Developing a regional product launch plan, including marketing campaigns and promotional activities
- Optimizing the sampling and branded merchandise program to drive consumer engagement and brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic nature of the role, requiring a strong understanding of the beauty industry and regional market trends.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and teams within the organization?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does Sol de Janeiro support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help you understand the expectations and requirements of the role, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and relevant skills
- Write a cover letter that demonstrates your understanding of the role and the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research the beauty industry and market trends to showcase your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
