📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: HighLevel
🔹 Location: India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Creating and maintaining user-friendly help documentation for HighLevel's all-in-one marketing and sales platform.
- Collaborating with cross-functional teams to ensure accurate and up-to-date product information.
- Supporting internal teams with product-education initiatives.
- Managing multiple projects and prioritizing tasks effectively.
- Contributing to HighLevel's global, remote-first environment and culture.
ASSUMPTION: This role requires a strong understanding of HighLevel's platform and the ability to translate complex product updates into accessible content for users.
📋 Key Responsibilities
✅ Write new help documentation for the HighLevel knowledge base.
✅ Update old or existing help documentation to match current application UI and functionality.
✅ Monitor and audit help documentation and feedback for improvement opportunities.
✅ Coordinate with Product Managers and Development Team to create documents as releases roll out.
✅ Support product-education related initiatives across internal teams.
ASSUMPTION: This role requires exceptional writing skills, attention to detail, and the ability to visualize issues from the perspective of HighLevel's users.
🎯 Required Qualifications
Education: Not specified (1 year of relevant experience required)
Experience: At least 1 year of experience using HighLevel products and services, 1 year of small/local business marketing experience, and 1 year of experience creating "how to" / help content.
Required Skills:
- Deep and broad understanding of the HighLevel platform.
- Strong writing skills, with the ability to explain technical features in a user-friendly manner.
- Highly organized and able to independently execute projects.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Detail-oriented and capable of producing a highly polished final product.
- Clear communicator with exceptional written and collaboration skills.
- Experience with video editing software (e.g., Camtasia, Screenflow, Capcut, Premier, Final Cut) and graphic design/photo editing tools (e.g., Photoshop, Canva).
Preferred Skills:
- Experience with knowledge base software (e.g., Zendesk, Help Scout).
- Familiarity with Agile project management methodologies.
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated, based on industry standards for a Product Marketing Associate with 0-2 years of experience in India)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Associate with 0-2 years of experience in India. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically all-in-one marketing and sales platforms for agencies and businesses.
Company Size: 1,001-5,000 employees (Global, remote-first environment)
Founded: 2018
Company Description:
- HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth.
- The platform processes over 15 billion API hits and handles more than 2.5 billion message events every day, managing 470 terabytes of data distributed across five databases and operating with a network of over 250 microservices.
- HighLevel supports over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond, and facilitates over 1.5 billion messages, 200 million leads, and 20 million conversations every month.
Company Specialties:
- SaaS
- Marketing
- Advertising
- CRM
Company Website: https://www.gohighlevel.com/
ASSUMPTION: HighLevel's global, remote-first environment offers unique opportunities for collaboration and growth, as well as the chance to work with a diverse, international team.
📊 Role Analysis
Career Level: Entry-level to mid-level (0-2 years of experience)
Reporting Structure: This role reports directly to the Product Marketing Manager.
Work Arrangement: Remote (Global), with flexible work hours and unlimited PTO.
Growth Opportunities:
- Advancement within the Product Marketing team or other departments, such as Sales, Marketing, or Customer Success.
- Expanding skills and expertise in product marketing, technical writing, and content creation.
- Potential to work on high-impact projects and contribute to HighLevel's overall success.
ASSUMPTION: This role offers ample opportunities for professional growth and development within HighLevel's global organization.
🌍 Location & Work Environment
Office Type: Remote (Global)
Office Location(s): India (Remote)
Geographic Context:
- India is the world's second-most populous country, with a diverse range of cultures, languages, and industries.
- HighLevel's remote work environment allows for flexibility and the opportunity to work with team members from various backgrounds and locations.
- The company's global presence enables collaboration with colleagues across different time zones and cultures.
Work Schedule: Full-time (40 hours per week), with flexible work hours and unlimited PTO.
ASSUMPTION: HighLevel's remote work environment offers a unique blend of flexibility, collaboration, and global exposure for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- Take-home assignment or case study
- Final interview with the Product Marketing team
Key Assessment Areas:
- Writing and communication skills
- Understanding of HighLevel's platform and products
- Project management and organizational skills
- Cultural fit and alignment with HighLevel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience with HighLevel's platform, small/local business marketing, and help content creation.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and project management skills.
- Demonstrate your understanding of HighLevel's products and how you can contribute to improving user experience through effective help documentation.
ATS Keywords: Product Marketing, Technical Writing, Documentation, Project Management, Communication, Graphic Design, Video Editing, Customer Experience, Content Creation, Collaboration, Detail-Oriented, Organization, User Education, Help Documentation, Marketing, Small Business, HighLevel
ASSUMPTION: HighLevel's interview process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's mission and values.
🛠️ Tools & Technologies
- HighLevel's platform and knowledge base
- Video editing software (e.g., Camtasia, Screenflow, Capcut, Premier, Final Cut)
- Graphic design/photo editing tools (e.g., Photoshop, Canva)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: HighLevel's global, remote-first environment requires effective use of collaboration and communication tools to facilitate teamwork and productivity.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Remote and flexible
- Results-driven and autonomous
- Data-informed and analytical
- Collaborative and team-focused
Self-Assessment Questions:
- Do you have a deep understanding of HighLevel's platform and products?
- Are you comfortable working remotely and collaborating with a global team?
- Do you have strong writing skills and the ability to translate complex product updates into user-friendly content?
- Can you manage multiple projects simultaneously and meet deadlines?
- Do you align with HighLevel's company values and work style?
ASSUMPTION: HighLevel's global, remote-first environment requires employees who are self-motivated, results-driven, and able to work effectively in a distributed team setting.
⚠️ Potential Challenges
- Managing multiple projects and prioritizing tasks effectively in a remote work environment.
- Adapting to HighLevel's global, remote-first culture and collaborating with team members across different time zones.
- Keeping up with the constant evolution of HighLevel's platform and products.
- Ensuring the accuracy and up-to-date nature of help documentation in a fast-paced, agile environment.
ASSUMPTION: HighLevel's dynamic and fast-paced environment may present challenges, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on creating and maintaining user-friendly help documentation, rather than customer acquisition or brand management.
- HighLevel's global, remote-first environment offers unique opportunities for collaboration and exposure to diverse perspectives.
- This role may serve as a stepping stone to other marketing, sales, or customer success positions within HighLevel or the broader tech industry.
ASSUMPTION: This role is unique within HighLevel's organization and the broader tech industry, offering a blend of technical writing, project management, and marketing skills development.
📝 Sample Projects
- Creating a comprehensive user guide for HighLevel's new CRM feature
- Updating existing help documentation to reflect UI/UX changes in the latest platform release
- Developing a video tutorial series to educate users on advanced platform functionalities
ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities associated with this role, from creating new content to updating existing documentation and developing multimedia resources.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for creating and updating help documentation?
- How does this role collaborate with other departments, such as Product and Development?
- What are the most significant challenges facing the Product Marketing team, and how can this role contribute to addressing them?
- How does HighLevel support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, HighLevel's products, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with HighLevel's platform, small/local business marketing, and help content creation.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and project management skills.
- Demonstrate your understanding of HighLevel's products and how you can contribute to improving user experience through effective help documentation.
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
