📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: StepStone Group
🔹 Location: Lebanon, New Hampshire, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting product launches and go-to-market strategies
- Creating and editing marketing and sales materials
- Learning about buyers and positioning Appcast's products against competitors
- Gathering customer stories and testimonials for marketing purposes
- Collaborating cross-functionally with various teams
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in product marketing within the tech industry.
📋 Key Responsibilities
✅ Learning about buyers and understanding their challenges to inform product positioning
✅ Creating and editing product messaging for marketing materials, emails, and the website
✅ Supporting go-to-market efforts for new products and markets
✅ Working with the Product team to communicate upcoming features' value to customers
✅ Gathering customer stories and testimonials for marketing purposes
✅ Partnering with sales and account teams to highlight customer success stories
✅ Organizing and updating sales materials, including presentations and product comparison tools
✅ Tracking competitors and updating internal documents that highlight Appcast's differentiators
✅ Collaborating cross-functionally with team members across a matrixed organization
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: 0-2 years of experience
Required Skills:
- Excellent organization and time management skills
- Strong attention to detail
- Clear and professional verbal and written communication skills
- Proficiency in creating and editing presentations using tools like PowerPoint or Google Slides
- Ability to work well in a fast-paced, collaborative environment
Preferred Skills:
- Experience in product marketing or a related field
- Familiarity with the tech industry or recruitment advertising technology
ASSUMPTION: While a Bachelor's degree is preferred, the most important qualifications are the required skills and a strong work ethic.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on industry standards for entry-level product marketing roles in the New Hampshire area)
Benefits:
- Competitive compensation
- Comprehensive benefits package
Working Hours: Full-time (40 hours per week) with flexible scheduling and occasional travel for internal and external meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. The company specializes in online recruiting and job search services.
Company Size: 1,001-5,000 employees (globally)
Founded: 2000 (as StepStone), 2014 (as Appcast)
Company Description:
- Appcast is the global leader in programmatic recruitment advertising technology and services
- The company manages job advertising annually for enterprise clients across industries
- Appcast is headquartered in Lebanon, New Hampshire, with offices in the U.S., Canada, and Europe
Company Specialties:
- Programmatic recruitment advertising technology
- Recruitment marketing services
- Job advertising management
Company Website: appcast.io
ASSUMPTION: Appcast's focus on technology and data-driven recruitment advertising sets it apart in the industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience and performance)
Reporting Structure: This role reports directly to the Marketing team and collaborates with various departments, including Product and Sales
Work Arrangement: On-site with flexible scheduling and occasional travel for internal and external meetings
Growth Opportunities:
- Learning and developing product marketing skills
- Gaining experience in a fast-paced, collaborative environment
- Potential career progression into more senior marketing roles
ASSUMPTION: This role offers excellent opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 10 Water Street, Lebanon, NH 03766, USA
Geographic Context:
- Lebanon, New Hampshire, is a small city with a population of approximately 13,000 people
- The city is located in the Dartmouth-Lake Sunapee region of New Hampshire, about 20 miles east of Hanover, home to Dartmouth College
- Lebanon offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible scheduling and occasional travel for internal and external meetings
ASSUMPTION: Lebanon, New Hampshire, offers a pleasant work-life balance with its combination of urban and rural living, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Appcast's products and the recruitment advertising technology industry
- Prepare examples of your work, such as marketing materials or presentations, to showcase your skills
ATS Keywords: Product marketing, go-to-market strategy, customer stories, marketing materials, competitor analysis, collaboration, cross-functional teams, entry-level, recent graduate
ASSUMPTION: Appcast's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Slides
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication and interpersonal skills?
- Are you adaptable and able to manage multiple projects simultaneously?
ASSUMPTION: Appcast values candidates who are a strong cultural fit, with a focus on customer-centricity, innovation, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Occasional travel for internal and external meetings
- Gaining a deep understanding of Appcast's products and the recruitment advertising technology industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other entry-level product marketing roles, this position offers more responsibility and autonomy in supporting product launches and go-to-market strategies
- Appcast's focus on technology and data-driven recruitment advertising sets it apart from more traditional recruitment agencies
- This role offers excellent opportunities for professional growth and development within the marketing department and the broader organization
ASSUMPTION: While this role may have similarities to other entry-level product marketing positions, Appcast's unique focus on technology and data-driven recruitment advertising makes it a distinctive opportunity.
📝 Sample Projects
- Creating and editing product messaging for marketing materials, emails, and the website
- Supporting go-to-market efforts for new products and markets
- Gathering customer stories and testimonials for marketing purposes
ASSUMPTION: These sample projects are representative of the day-to-day tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a product launch, and how this role fits into that process?
- How does Appcast differentiate itself from competitors in the recruitment advertising technology industry?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Appcast support work-life balance for its employees?
- What is the company culture like, and how does it contribute to the success of the team and the organization as a whole?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Appcast careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work, such as marketing materials or presentations, to showcase your skills
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
