📌 Core Information
📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: Luma Health
🔹 Location: Remote USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Supporting messaging and positioning for Luma Health's products
- Assisting in sales enablement by creating pitch decks and other materials
- Coordinating product launches and internal rollout materials
- Conducting market and competitive research
- Collaborating on content development and maintaining partner listings
- Cross-functional collaboration with teams across the company
- Learning and growing in a growth-oriented role with mentorship opportunities
ASSUMPTION: This role requires strong communication skills and the ability to work well with various teams. It's ideal for a motivated individual looking to grow in a fast-paced environment.
📋 Key Responsibilities
📋 Key Responsibilities
✅ Supporting messaging and positioning for Luma Health's products
✅ Assisting in sales enablement by creating pitch decks and other materials
✅ Coordinating product launches and internal rollout materials
✅ Conducting market and competitive research
✅ Collaborating on content development and maintaining partner listings
✅ Cross-functional collaboration with teams across the company
✅ Learning and growing in a growth-oriented role with mentorship opportunities
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication and organizational skills.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-2 years of experience in general marketing, communications, or a related field
Required Skills:
- Strong writing and communication skills
- Ability to manage multiple tasks in a fast-paced environment
- Curiosity and eagerness to learn
- Organizational skills and attention to detail
Preferred Skills:
- Experience in B2B or healthcare industry
- Experience in product marketing
ASSUMPTION: While specific experience in product marketing is not required, a strong foundation in marketing and communications is essential for this role.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits:
- Competitive health benefits (99% employee, 85% dependent premium costs covered)
- Work-life balance and flexible time off
- Wellness programs and discounted perks
- 401(k) and company equity
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range is competitive for the industry and experience level, and benefits are comprehensive to support employee well-being.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
🔍 Company Context
Industry: Healthcare technology (Health IT)
Company Size: 51-200 employees
Founded: 2015
Company Description:
- Luma Health is a patient success platform that makes it easier for patients to access care and eliminates manual work for healthcare staff
- Trusted by 650+ healthcare organizations nationwide
- Deeper EHR integration, more comprehensive product, and more experienced customizability & support than any patient engagement vendor on the market
Company Specialties:
- Patient engagement and communication
- Appointments and scheduling
- Patient access and revenue cycle management
- Value-based care and MIPS/MACRA compliance
Company Website: www.lumahealth.io
ASSUMPTION: Luma Health is a growing company in the healthcare technology industry, with a focus on improving patient access to care.
📊 Role Analysis
📊 Role Analysis
Career Level: Entry to mid-level
Reporting Structure: Reports to the Director of Marketing
Work Arrangement: Remote OK, with flexible hours
Growth Opportunities:
- Mentorship from experienced product marketers
- Cross-functional collaboration with various teams
- Potential career progression into senior marketing roles
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on learning and development.
🌍 Location & Work Environment
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Remote USA
Geographic Context:
- Luma Health is headquartered in San Mateo, California
- Remote work allows for flexibility and work-life balance
- Opportunity to work with a diverse, distributed team
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the opportunity to work with a diverse, distributed team.
💼 Interview & Application Insights
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or another executive
Key Assessment Areas:
- Communication and writing skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of Luma Health's mission and products
- Prepare questions that demonstrate your interest in the role and company
ATS Keywords: Product marketing, messaging, sales enablement, content development, market research, cross-functional collaboration, healthcare technology
ASSUMPTION: The interview process will focus on assessing communication skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals.
👔 Cultural Fit Considerations
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Results-driven and accountable
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with various teams?
- Do you hold yourself accountable for results and embrace feedback?
ASSUMPTION: Luma Health values a patient-centric, innovative, and collaborative work environment, with a focus on growth and continuous improvement.
⚠️ Potential Challenges
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Working with various teams and stakeholders to align on messaging and positioning
- Keeping up with the latest trends and developments in healthcare technology
- Balancing learning and growth opportunities with the demands of the role
ASSUMPTION: The fast-paced nature of the role and the need to work collaboratively with various teams may present challenges for some candidates.
📈 Similar Roles Comparison
📈 Similar Roles Comparison
- Product Marketing Specialist - focuses more on product management and less on sales enablement and market research
- Marketing Coordinator - more focused on event planning, social media management, and content creation
- Product Marketing Manager - more senior role with additional responsibilities for team management and strategy
ASSUMPTION: This role is unique in its blend of product marketing, sales enablement, and market research responsibilities, with opportunities for growth and learning.
📝 Sample Projects
📝 Sample Projects
- Developing a messaging framework for a new product launch
- Creating a sales enablement deck to support the sales team
- Conducting market research to inform product positioning and strategy
- Collaborating with designers to create visually appealing content
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Luma Health?
- What are the most pressing challenges facing the marketing team, and how can this role help address them?
- How does Luma Health support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Luma Health measure the success of its product marketing efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own growth and development.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare questions that demonstrate your interest in the role and company
- Follow up with a thank-you note after your interview
- If selected for the final round, be prepared to present a sample project or case study
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
