📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Mitel
🔹 Location: Sofia, Bulgaria (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Hybrid (On-site 2-3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to drive growth for Mitel's mission-critical and vertical solutions.
- Conducting market research and gathering customer feedback to inform product strategy.
- Leading product launches and increasing awareness internally and externally.
- Defining service-led vertical offers, marketing structure, and messaging.
- Supporting Mitel's Technology Network partner program.
ASSUMPTION: This role requires a strong understanding of digital marketing and a background in SaaS or start-ups. Graphic design and video editing skills are beneficial but not required.
📋 Key Responsibilities
✅ Implement and manage selected portfolio elements from Mitel's mission-critical and vertical solutions.
✅ Conduct market research and gather customer feedback to inform product strategy.
✅ Increase awareness of Mitel's solutions internally and externally through targeted marketing campaigns.
✅ Drive business growth by identifying new opportunities and markets for Mitel's solutions.
✅ Lead product launches, including cross-functional collaboration and execution of launch plans.
✅ Lead from the front by challenging the status quo, asking tough questions, and driving colleagues to achieve excellence.
✅ Support Mitel's Technology Network partner program by collaborating with technology partners to integrate solutions and expand market reach.
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a results-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in product marketing, digital marketing, or a related role, preferably within a SaaS company or start-up.
Required Skills:
- Advanced English language skills (spoken and written)
- Advanced skills in MS Office suite and graphical tools
- Experience creating, leading, or marketing start-ups or a SaaS vendor
- Broad digital marketing experience
- Ability to define service-led vertical offers, marketing structure, and messaging
Preferred Skills:
- Graphic design and video editing skills
- Experience working with cross-functional teams in a global organization
ASSUMPTION: Candidates with experience in the telecommunications industry or a related field may have an advantage but are not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on market research and Mitel's size as a mid-tier company)
Benefits:
- Professional growth in a global company
- Individual career path
- Knowledge sharing programs and trainings
- Mentor support
- Flexible working hours
- Home office
- 26 paid vacation days
- 5 wellness Fridays
- Medical care, including dental care, glasses, etc.
- Referral bonus
- Food vouchers
- Multisport card
- Store discounts
- Team buildings and company events
- Lounge and game areas
- Metro station next to the office
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home 2-3 days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and Mitel's size as a mid-tier company. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mitel operates in the telecommunications industry, providing unified communications and collaboration solutions to businesses worldwide.
Company Size: Mitel has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for career growth and exposure to diverse projects while maintaining a relatively flat organizational structure.
Founded: Mitel was founded in 1972 and has since grown to become a global leader in unified communications.
Company Description:
- Mitel powers more than 2 billion connections every day, helping businesses connect, collaborate, and take care of customers.
- The company offers a range of products and services, including unified communications, contact center, and cloud communications solutions.
- Mitel is committed to achieving workforce diversity and creating an inclusive working environment.
Company Specialties:
- Unified Communications
- VoIP
- Contact Center
- Collaboration
- Cloud Communications
- Mobility
- Unified Messaging
- Virtualization
- UCaaS
- and Cloud
Company Website: www.mitel.com
ASSUMPTION: Mitel's focus on diversity and inclusion creates an environment where employees can thrive and contribute to the company's success.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in product marketing, digital marketing, or a related field.
Reporting Structure: The Product Marketing Specialist will report directly to the Director of Product Marketing and collaborate with various teams, such as Sales and Pre-Sales, Product Management, and the broader Marketing organization.
Work Arrangement: This role is hybrid, with employees working on-site 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- Advancement to a senior role within the product marketing team or a related function.
- Expanding responsibilities to cover additional product lines or regions.
- Developing expertise in a specific vertical or industry segment.
ASSUMPTION: Mitel's global presence and diverse product portfolio offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Mitel's Sofia office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 350 Legget Drive, Kanata, Ontario K2K 2W7, CA and 10th Floor 155 Bishopsgate, London, EC2M 3TQ, GB
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Sofia offers a high quality of life, with affordable living costs, a well-developed public transportation system, and numerous parks and green spaces.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home 2-3 days per week.
ASSUMPTION: Sofia's vibrant culture, affordable living costs, and high quality of life make it an attractive location for both local and international talent.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Product Marketing
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise
- Product marketing experience
- Cross-functional collaboration skills
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with market research, customer feedback, and product launches.
- Demonstrate your understanding of Mitel's products and the telecommunications industry.
ATS Keywords: Product Marketing, Digital Marketing, SaaS, Start-up, Market Research, Customer Feedback, Product Launch, Cross-functional Collaboration, Unified Communications, Telecommunications
ASSUMPTION: Mitel's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Graphical tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Mitel's current technology stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Adaptable
- Team-oriented
- Problem-solving
- Analytical
Self-Assessment Questions:
- How do you align with Mitel's customer-centric approach to business?
- How comfortable are you working in a collaborative, cross-functional environment?
- What is your preferred work style, and how does it fit with Mitel's company culture?
ASSUMPTION: Mitel's company culture is characterized by a strong focus on customer-centricity, innovation, and collaboration, with a results-driven and adaptable work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment.
- Adapting to a global organization with diverse teams and stakeholders.
- Balancing the need for creativity and innovation with the requirement to deliver results and meet business objectives.
- Working with limited resources and budget constraints.
ASSUMPTION: These challenges are common in product marketing roles and can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on digital marketing and market research.
- In the telecommunications industry, Mitel's focus on unified communications and collaboration sets it apart from competitors.
- Career progression in this role may involve expanding responsibilities, taking on additional product lines, or moving into a management position.
ASSUMPTION: This role offers unique opportunities for career growth and development within Mitel's global organization.
📝 Sample Projects
- Conducting market research to identify new opportunities for Mitel's mission-critical and vertical solutions.
- Developing and executing a product launch campaign for a new unified communications platform.
- Creating targeted marketing materials, such as brochures, presentations, and videos, to promote Mitel's solutions to customers and partners.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing department?
- How does Mitel support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mitel measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mitel careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Mitel's products, the telecommunications industry, and the key assessment areas outlined above.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
