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Product Marketing Associate

Fortune Brands
Full-time
On-site
Deerfield, Illinois, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Associate

πŸ”Ή Company: Fortune Brands

πŸ”Ή Location: Deerfield, Illinois, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 5, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing channel-specific marketing strategies
  • Collaborating with cross-functional teams to drive top and bottom-line growth
  • Analyzing market data and trends to optimize marketing strategies
  • Managing marketing communications and digital collateral
  • Occasional travel required (up to 25%)

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

πŸ“‹ Key Responsibilities

βœ… Design and implement channel marketing strategies to achieve P&L objectives

βœ… Collaborate with cross-functional teams to identify and implement growth initiatives

βœ… Understand business unit P&L objectives to make sound go-to-market recommendations

βœ… Develop and execute marketing campaigns, research, and training delivery

βœ… Ensure marketing tools and techniques enable sales teams

βœ… Build and maintain channel expertise through field travel and industry events

βœ… Lead cross-functional planning to ensure alignment and preparedness across multiple stakeholders

βœ… Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies

βœ… Evaluate and improve existing channel marketing strategies

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of five (5) years of sales, product management, or marketing experience required. Channel leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred.

Required Skills:

  • Proficiency with Microsoft Office Suite
  • Strong multi-tasking and project management skills
  • Strong resilience to find solutions; independent thinking and problem-solving

Preferred Skills:

  • Experience managing agency partners

ASSUMPTION: Candidates should have a strong understanding of distribution channels, marketing experience, and the consumer journey.

πŸ’° Compensation & Benefits

Salary Range: $60,000 USD - $99,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

Benefits:

  • Health Plans
  • 401(k) Program
  • Product Discounts
  • Flexible Time Off
  • Fertility / Adoption Benefits

Working Hours: Full-time, with occasional travel required (up to 25%).

ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and competitive, focusing on overall wellbeing and providing flexibility for associates' unique needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing, specifically focused on home products, security, and commercial building markets.

Company Size: 10,001+ employees. Fortune Brands is a large organization with numerous brands and product categories, offering diverse career opportunities and a robust infrastructure.

Founded: The company was founded in 1999, with a history of growth and expansion in various markets.

Company Description:

  • Fortune Brands is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives.
  • The company's driving purpose is to elevate every life by transforming spaces into havens.
  • Fortune Brands is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets.

Company Specialties:

  • Home Products
  • Security
  • Commercial Building

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands is a well-established company with a strong presence in its respective industries, offering a wide range of career opportunities and growth potential.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills.

Reporting Structure: This role reports directly to the Channel Marketing Manager and collaborates with various cross-functional teams, including Category Management, Finance, Digital, Sales, Brand, and Finance.

Work Arrangement: On-site, with occasional travel required (up to 25%).

Growth Opportunities:

  • Potential career progression within the marketing department or related functions.
  • Expansion into new markets or product categories as the company grows.
  • Opportunities to work on high-impact projects and initiatives, driving business growth and innovation.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern and collaborative work environment.

Office Location(s): 520 Lake Cook Road, Deerfield, IL, US

Geographic Context:

  • Deerfield is a suburb of Chicago, offering a mix of urban and suburban living.
  • The area provides easy access to major transportation networks, shopping, dining, and recreational opportunities.
  • Deerfield has a diverse population and a strong job market, with numerous Fortune 500 companies headquartered in the area.

Work Schedule: Full-time, with occasional travel required (up to 25%).

ASSUMPTION: The work environment at Fortune Brands' headquarters is collaborative, innovative, and focused on driving business growth and success.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring team
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and planning
  • Cross-functional collaboration and communication
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience, channel expertise, and analytical skills.
  • Prepare examples of successful marketing campaigns or projects you've led, emphasizing results and impact.
  • Research Fortune Brands' products, markets, and competitors to demonstrate your understanding of the industry and business.

ATS Keywords: Channel Marketing, Cross-Functional Collaboration, Project Management, Market Analysis, Sales Alignment, Consumer Insights, Digital Marketing, P&L Management, Agency Management, Training Delivery, Competitive Analysis, Growth Initiatives, Program Development, Brand Execution, Communication Skills, Problem Solving

ASSUMPTION: The application process at Fortune Brands is thorough and designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • CRM software (e.g., Salesforce)
  • Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer Focus
  • Integrity
  • Accountability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • How do you stay updated on industry trends and consumer behavior?
  • Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
  • How do you approach problem-solving and finding innovative solutions?

ASSUMPTION: Fortune Brands values a diverse and inclusive work environment, where employees are encouraged to be their authentic selves and contribute to the company's success.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Balancing the needs of various stakeholders, including sales, product, and brand teams
  • Keeping up with the fast-paced and dynamic nature of the marketing industry
  • Occasional travel requirements (up to 25%)

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other channel marketing roles, this position places a stronger emphasis on cross-functional collaboration and sales alignment.
  • In the consumer durable goods industry, this role requires a deep understanding of distribution channels, marketing experience, and the consumer journey.
  • Career progression in this role could lead to senior marketing positions, channel leadership, or related functions within the organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on driving business growth and innovation through effective channel marketing strategies.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new product in a specific channel
  • Conducting market research and competitive analysis to inform channel-specific marketing strategies
  • Managing agency partners to create digital collateral and marketing materials for channel-specific promotions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Associate might undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role contribute to the company's overall growth strategy and objectives?
  • What are the most significant challenges facing the marketing department, and how can this role address them?
  • How does Fortune Brands support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your commitment to making a positive impact on the organization's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your resume and cover letter to highlight relevant marketing experience, channel expertise, and analytical skills.
  • Prepare examples of successful marketing campaigns or projects you've led, emphasizing results and impact.
  • Research Fortune Brands' products, markets, and competitors to demonstrate your understanding of the industry and business.
  • Follow up with the hiring manager one week after your application submission to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.