Product Marketing Associate

📌 Core Information

🔹 Job Title: Product Marketing Associate

🔹 Company: Screencastify

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Chicago-based)

🚀 Job Overview

Key aspects of this role include:

• Shaping product communication and value proposition
• Collaborating with cross-functional teams (Product, Sales, Customer Success)
• Conducting market research and customer interviews
• Developing go-to-market strategies and launch campaigns
• Creating customer-facing content and sales enablement materials

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on customer understanding and storytelling.

📋 Key Responsibilities

✅ Develop and refine product positioning and messaging

✅ Conduct market research and customer interviews

✅ Collaborate with cross-functional teams to create go-to-market strategies

✅ Plan, execute, and measure product launches

✅ Create customer-facing content and sales enablement materials

✅ Enable sales and customer success teams with product value communication

✅ Track and report on product marketing efforts

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in product marketing, marketing, or a related role

Required Skills:

• Strong copywriting and communication skills
• Passion for understanding customer needs
• Curious mindset and desire to learn
• Ability to manage multiple projects simultaneously
• Creative and analytical skills (design, video creation a plus)

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the education sector
• Proficiency in Spanish (for bilingual customer support)

ASSUMPTION: Candidates should have a proven track record in product marketing or a related role, with a strong portfolio or examples of their work.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 (based on experience and location)

Benefits:

• 401(k) & Annual Performance Bonus Opportunity
• Flexible Time Off (FTO) Policy
• Parental Leave
• Medical, Dental, & Vision Insurance
• Divvy Bike Membership

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Associate role in Chicago.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Education Technology sector)

Company Size: 51-200 employees (Mid-size)

Founded: 2013 (12 years ago)

Company Description:

• Screencastify is a leading educational technology company dedicated to improving communication and learning outcomes with video.
• They focus on the K-12 education sector in the United States and have over 15M users.
• Their primary product is a screen recording and video editing tool for educators and students.

Company Specialties:

• Screen recording and video editing
• Educational technology
• User-friendly software for K-12 education

Company Website: Screencastify

ASSUMPTION: Screencastify is a well-established company in the education technology sector, with a focus on user-friendly video creation tools.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Director of Marketing

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Potential career progression into senior marketing roles
• Chance to work on high-impact projects and make a significant contribution to the company's growth
• Opportunity to learn and develop skills in a dynamic, fast-paced environment

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the company as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (Chicago-based, with remote work options)

Office Location(s): Chicago, Illinois

Geographic Context:

• Chicago is a major city with a vibrant tech industry and a strong education sector
• The office is located in the West Loop neighborhood, with easy access to public transportation
• Chicago offers a diverse range of cultural, recreational, and dining options

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and skills-based interview with the marketing team
• Final interview with the Director of Marketing
• Background check and offer

Key Assessment Areas:

• Communication and storytelling skills
• Customer understanding and empathy
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your work, such as marketing campaigns or customer interviews
• Research Screencastify's products and market position to demonstrate your understanding of the role

ATS Keywords: Product Marketing, Marketing, Customer Insight, Market Research, Go-to-Market Strategy, Sales Enablement, Content Creation, Customer-Facing, Cross-Functional Teams

ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and video creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and may vary based on the company's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Results-focused and accountable
• Committed to improving education globally
• Competitive and innovative
• Problem-solving and collaborative
• Good people who treat colleagues exceptionally well

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, competitive environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong desire to learn and adapt to new situations?
• Are you passionate about improving education and making a positive impact?

ASSUMPTION: Screencastify values candidates who are results-driven, collaborative, and passionate about improving education through technology.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative and analytical aspects of the role
• Working with a diverse range of stakeholders, including educators, students, and parents
• Adapting to the unique needs and constraints of the education sector

ASSUMPTION: These challenges are inherent to the role and the education technology sector, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Product Marketing Manager (more senior, with additional team management responsibilities)
• Marketing Coordinator (more junior, with fewer strategic responsibilities)
• Content Marketing Specialist (focused on content creation and strategy)

ASSUMPTION: This role is similar to other product marketing positions, but with a focus on the education technology sector and a unique company culture.

📝 Sample Projects

• Developing a go-to-market strategy for a new product feature
• Conducting customer interviews to inform product positioning and messaging
• Creating sales enablement materials, such as product presentations and case studies

ASSUMPTION: These projects are representative of the types of tasks and initiatives a Product Marketing Associate might work on at Screencastify.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Screencastify?
• What are the biggest challenges facing the education technology sector, and how does Screencastify address them?
• How does Screencastify support the professional development and growth of its employees?
• What is the company's approach to product-led growth, and how does this role contribute to it?
• How does the marketing team collaborate with other departments, such as product and sales?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, as well as to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your work, such as marketing campaigns or customer interviews
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.