📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: GoTyme
🔹 Location: Quezon City, Metro Manila (Hybrid)
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing effective go-to-market plans for GoTyme Bank’s financial products and services
- Analyzing competitive data and monitoring industry trends
- Collaborating with key stakeholders to ensure successful program execution
- Conducting market monitoring and impact analysis
- Leveraging market insights for deeper customer understanding and creating product offerings
ASSUMPTION: This role requires a strong understanding of marketing strategies, project management, and stakeholder management. It is ideal for candidates with experience in fast-paced industries like e-commerce or fintech.
📋 Key Responsibilities
✅ Develop and implement effective go-to-market programs aligned with overall brand strategy
✅ Plan and execute program work plans, processes, budget, and implementation guidelines
✅ Ensure timely implementation of go-to-market programs
✅ Conduct effective communication of programs to internal stakeholders
✅ Conduct continuous market monitoring and impact analysis
✅ Analyze competitive information and provide actionable insights
✅ Prepare monthly reports covering product marketing project updates, program results, competitive analysis, and customer insights
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration/Management, or a related field
Experience: At least 1-2 years of experience in marketing, brand management, product marketing, or similar roles
Required Skills:
- Proficient in marketing strategy, planning, and implementation
- Proficient in project management and stakeholder management
- Good communication skills
Preferred Skills:
- Experience in fast-paced industries such as e-commerce, fintech, and FMCG
ASSUMPTION: Candidates with relevant experience and a strong passion for marketing and finance will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 50,000 per month (Estimated based on industry standards for entry-level marketing roles in the Philippines)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on banking services
Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. GoTyme is a joint venture between the Gokongwei Group and Tyme, focusing on democratizing financial services and bringing next-level banking to the Philippines.
Company Size: 201-500 employees. This size allows for a dynamic work environment with ample opportunities for growth and learning.
Founded: 2021. GoTyme is a relatively new company, offering exciting prospects for early employees to shape its future.
Company Description:
- GoTyme is a digital bank that combines the trusted Gokongwei brand with Tyme’s proven digital banking technology
- The company aims to bring next-level banking to the Philippines and empower Filipinos to navigate a path to financial freedom
- GoTyme seeks individuals who share its belief in changing the game in the banking industry
Company Specialties:
- Digital banking
- Financial services
- Fintech
Company Website: http://www.gotyme.com.ph
ASSUMPTION: GoTyme's focus on innovation and customer-centric approach makes it an attractive employer for marketing professionals looking to make an impact in the fintech industry.
📊 Role Analysis
Career Level: Entry-level. This role is ideal for recent graduates or early-career marketing professionals looking to gain experience in the fintech industry.
Reporting Structure: The Product Marketing Associate will report directly to the Head of Marketing.
Work Arrangement: Hybrid. This role requires employees to work on-site for a portion of the week, with the remaining time spent working remotely.
Growth Opportunities:
- Learning and development opportunities to advance marketing skills
- Potential career progression to senior marketing roles as the company grows
- Exposure to various aspects of the business, fostering a well-rounded understanding of the company
ASSUMPTION: GoTyme's rapid growth and expansion present numerous opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Quezon City, Metro Manila
Geographic Context:
- Quezon City is the most populous city in the Philippines, offering a diverse range of dining, entertainment, and cultural experiences
- The city is well-connected by public transportation, making it easily accessible from other parts of Metro Manila
- Quezon City's vibrant atmosphere provides an exciting backdrop for work and leisure
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break) and occasional weekend work as needed
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance, with the opportunity to work remotely for part of the week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Project management and stakeholder management skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research GoTyme's mission and values to demonstrate your alignment with the company's goals
ATS Keywords: Marketing strategy, go-to-market, product marketing, competitive analysis, market research, customer insights, stakeholder management, project management
ASSUMPTION: GoTyme's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Empowering
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong passion for marketing and a desire to make an impact in the fintech industry?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong analytical skills and the ability to work with data to inform marketing strategies?
ASSUMPTION: Candidates who align with GoTyme's values and work style will be well-suited for this role and thrive in the company's culture.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing company may require adaptability and the ability to manage multiple priorities
- The hybrid work arrangement may present challenges in maintaining work-life balance
- Competitive analysis and market research may require long hours and weekend work
- Quezon City's traffic congestion may impact commuting time and work-life balance
ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and communication with managers and team members.
📈 Similar Roles Comparison
- Product Marketing Associate vs. Brand Manager: Both roles focus on marketing strategies, but the Product Marketing Associate is more focused on go-to-market strategies and competitive analysis, while the Brand Manager focuses on brand development and positioning
- Product Marketing Associate vs. Market Research Analyst: The Product Marketing Associate uses market research to inform marketing strategies, while the Market Research Analyst is primarily responsible for conducting and analyzing market research
- Product Marketing Associate vs. Marketing Coordinator: The Product Marketing Associate is more strategic and focused on go-to-market strategies, while the Marketing Coordinator is responsible for day-to-day marketing tasks and event planning
ASSUMPTION: The Product Marketing Associate role offers a unique blend of strategic and analytical responsibilities, making it an attractive option for marketing professionals looking to gain experience in both areas.
📝 Sample Projects
- Developing a go-to-market strategy for a new financial product, including competitive analysis, customer segmentation, and marketing channel selection
- Conducting market research to identify customer needs and preferences, and using the findings to inform product development and marketing strategies
- Analyzing the performance of a marketing campaign and using the insights to optimize future campaigns and improve ROI
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Product Marketing Associate role and the impact it can have on the company's success.
❓ Key Questions to Ask During Interview
- How does this role contribute to GoTyme's overall mission and goals?
- What are the key priorities for this role in the first 90 days?
- How does GoTyme support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for hybrid roles?
- How does GoTyme measure the success of its marketing campaigns, and how will this role contribute to that process?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research GoTyme's mission and values to demonstrate your alignment with the company's goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
