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Product Marketing, Business Development Lead

Rakuten
Full-time
On-site
Singapore, , Singapore
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing, Business Development Lead

πŸ”Ή Company: Rakuten

πŸ”Ή Location: Singapore

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with travel as required

πŸš€ Job Overview

Key aspects of this role include:

  • Driving revenue growth from internal and external clients
  • Managing communication and reporting to clients and stakeholders
  • Developing and executing go-to-market strategies for products
  • Acquiring and onboarding new clients, and cross-selling products
  • Collaborating with partners and stakeholders to influence product development

ASSUMPTION: This role requires a strong understanding of software services and the marketing technology domain, as well as excellent communication and analytical skills.

πŸ“‹ Key Responsibilities

βœ… Achieve and grow revenue from Rakuten Internal and External Clients

βœ… Manage communication and reporting to Client, Management, business partners

βœ… Create go to market strategy for products, execute, manage pipeline and analysis

βœ… Acquire and onboard new clients, cross-sell products by collaborating with relevant partners and stakeholders

βœ… Propose and explain product/service pricing to clients, support budgeting communication with relevant stakeholders

βœ… Manage product budget, forecasting, negotiation with clients, stakeholders; analyze business results and work on risk management

βœ… Support relevant monthly/quarterly business reporting meetings with stakeholders

βœ… Influence product development, priorities, pricing and roadmap with clients’ feedback

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Minimum 5 years of software or software service-related product sales management experience in a matrix organization

Required Skills:

  • Proven track record of managing products or businesses for at least 5 years
  • Understanding of big data and the Marketing Technology (MarTech) domain
  • Excellent communication, interpersonal, and presentation skills
  • Strong business sense with quantitative and analytical skills
  • Independent and result-oriented mindset
  • Passion for business growth, with a customer and data-driven approach

Preferred Skills:

  • Experience working in a global organization
  • Fluency in multiple languages

ASSUMPTION: Candidates with experience in a similar role within a matrix organization and familiarity with the MarTech domain will be at an advantage.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a similar role in Singapore, the estimated salary range is SGD 120,000 - SGD 180,000 per annum.

Benefits:

  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Employee discounts on Rakuten products and services
  • Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work and travel as required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rakuten operates in the software development industry, offering a wide range of services including e-commerce, fintech, digital content, and communications.

Company Size: Rakuten is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Rakuten was founded in Tokyo, Japan, in 1997 and has since expanded its operations to over 30 countries and regions worldwide.

Company Description:

  • Rakuten is a global leader in internet services, providing a wide range of consumer and business-focused services
  • The company is committed to empowering people and society through the internet while aiming to become the Global Innovation Company
  • Rakuten's mission is to create value for its customers, partners, and shareholders by providing innovative and high-quality services

Company Specialties:

  • E-commerce (Rakuten Ichiba, Rakuten Books)
  • Card & Payments
  • Life & Leisure support services
  • Communications & Energy & Mobile
  • Investment
  • Sports
  • Digital Contents
  • Open EC
  • AD
  • Affiliate
  • Securities
  • Bank
  • Insurance
  • Travel
  • Mobile
  • Mobile Network Operator
  • Telecommunications
  • and Artificial Intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence offer unique opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the mid to senior level, requiring a proven track record of managing products or businesses and a strong understanding of the software services and marketing technology domains.

Reporting Structure: The role reports directly to the Head of Product Marketing and Business Development, with cross-functional collaboration with various internal teams and external clients.

Work Arrangement: The role is based in Singapore with travel as required depending on business needs. Occasional remote work may be possible.

Growth Opportunities:

  • Potential to expand the role's scope and responsibilities based on performance and business needs
  • Opportunities to work on high-impact projects and collaborate with global teams
  • Access to professional development opportunities within Rakuten's large and diverse organization

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to make a significant impact on Rakuten's business and expand their skillset.

🌍 Location & Work Environment

Office Type: Rakuten's Singapore office is a modern and collaborative workspace, fostering innovation and creativity.

Office Location(s): Crimson House Singapore, 1-14-1 Tamagawa, Setagaya-ku, Tokyo

Geographic Context:

  • Singapore is a global hub for technology, finance, and business, offering a vibrant and dynamic work environment
  • The city-state is known for its multiculturalism, high quality of life, and excellent infrastructure
  • Singapore's strategic location in Southeast Asia provides easy access to other major markets in the region

Work Schedule: The role follows a standard full-time work schedule, with flexibility for occasional remote work and travel as required.

ASSUMPTION: The role's location in Singapore offers a unique blend of cultural diversity, technological innovation, and business opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with senior leadership

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Communication and presentation skills
  • Domain knowledge in software services and marketing technology
  • Business acumen and strategic thinking

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past achievements in driving revenue growth, managing client relationships, and executing go-to-market strategies
  • Demonstrate your understanding of Rakuten's business and the software services industry

ATS Keywords: Product Marketing, Business Development, Software Services, Client Communication, Go to Market Strategy, Client Acquisition, Cross-Selling, Budget Management, Risk Management, Business Reporting, Product Development, Analytical Skills, Interpersonal Skills, Presentation Skills, Customer Focus, Data-Driven Approach

ASSUMPTION: Rakuten's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and domain expertise.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data analysis tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in using various tools and technologies to manage client relationships, execute go-to-market strategies, and analyze business performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empowerment
  • Optimism
  • Gratitude
  • Accountability
  • Integrity
  • Perseverance

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible
  • Results-oriented and proactive

Self-Assessment Questions:

  • Do you align with Rakuten's core values and work style?
  • Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
  • Do you have a proven track record of driving revenue growth and managing client relationships in a similar role?

ASSUMPTION: Rakuten values candidates who demonstrate a strong cultural fit, with a focus on empowerment, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

  • Managing multiple priorities and stakeholders in a matrix organization
  • Balancing the needs of internal and external clients while driving revenue growth
  • Adapting to a dynamic and fast-paced work environment
  • Occasional travel requirements depending on business needs

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and a results-oriented mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to similar roles in other organizations, this role offers a unique opportunity to work in a global matrix organization with a strong focus on empowerment and collaboration
  • The role requires a strong understanding of software services and the marketing technology domain, with a focus on driving revenue growth and managing client relationships
  • Career progression in Rakuten may involve expanding the role's scope and responsibilities based on performance and business needs

ASSUMPTION: The role offers a unique blend of challenges and opportunities, with a focus on driving revenue growth, managing client relationships, and collaborating with cross-functional teams in a global matrix organization.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new software service, resulting in a 20% increase in revenue within the first six months
  • Managing a portfolio of internal and external clients, achieving a 95% client satisfaction rate and a 15% increase in revenue year-over-year
  • Collaborating with cross-functional teams to influence product development and roadmap, resulting in improved product features and increased client adoption

ASSUMPTION: The role involves a diverse range of projects, requiring strong project management skills, adaptability, and a results-oriented mindset.

❓ Key Questions to Ask During Interview

  • How does this role fit into Rakuten's overall business strategy and growth plans?
  • What are the key priorities for this role in the first 90 days?
  • How does Rakuten support the professional development and career growth of its employees?
  • What are the most significant challenges facing the team or organization currently, and how can this role help address them?
  • How does Rakuten approach cross-functional collaboration and communication in a matrix organization?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your understanding of Rakuten's business and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past achievements in driving revenue growth, managing client relationships, and executing go-to-market strategies
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.