📌 Core Information
🔹 Job Title: Product Marketing, Competitive Intelligence
🔹 Company: Grammarly
🔹 Location: San Francisco, California, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Conducting comprehensive market analysis to identify trends, opportunities, and threats
- Analyzing win/loss data to understand market dynamics and competitor strategies
- Developing and maintaining detailed assets to provide actionable intelligence on competitors
- Collaborating with cross-functional teams to enhance their effectiveness and success
- Engaging with enterprise customers to provide advisory perspectives on available AI tools
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Perform comprehensive competitive market analysis to identify trends, opportunities, and threats, providing actionable insights that support strategic initiatives
✅ Analyze win/loss data to understand market dynamics and competitor strategies and present findings and insights to senior leadership
✅ Develop and maintain detailed assets to provide the sales team with actionable intelligence on competitors’ strengths and weaknesses
✅ Collaborate with the sales team to provide the tools, training, and assets, and insights needed to enhance their effectiveness and success
✅ Engage with enterprise customers to provide advisory perspectives on available AI tools and their potential impact on customers’ organizations
✅ Work closely with product management, marketing, and other stakeholders to ensure alignment and effective execution of competitive strategies
ASSUMPTION: This role requires a strong understanding of the SaaS market, familiarity with AI innovation, and the ability to quickly synthesize key points for different audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5-10 years of experience working at a senior level in competitive intelligence within the tech industry
Required Skills:
- Proven ability to conduct comprehensive market landscape analyses
- Proficient in creating competitive battle cards and driving sales enablement initiatives
- Strong customer-facing experience, showcasing the ability to interact effectively with customers and understand their needs
- Deep understanding of the SaaS market and high-growth technology space
- Familiarity with AI innovation and current market trends
- Adept at educating and influencing senior leaders with data-backed narratives
- Strong business acumen to analyze competitive strategies and propose effective countermeasures
- Ability to ‘deep dive’ into competitor innovations and business models and quickly synthesize key points for different audiences, both internal and external
- Demonstrates success in competitive analysis or other closely related functions
- Strong dot connector with the ability to work across the entire company, from executives to individual contributors in sales, engineering, marketing, and more
Preferred Skills:
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should embody Grammarly's EAGER values (ethical, adaptable, gritty, empathetic, remarkable) and be inspired by their MOVE principles (move fast and learn faster, obsess about creating customer value, value impact over activity, embrace healthy disagreement rooted in trust).
💰 Compensation & Benefits
Salary Range: $194,000 - $285,000/year (USD) (based on compensation zones)
Benefits:
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Grammarly operates in the software development industry, focusing on AI-powered writing assistance tools
Company Size: Grammarly has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: 2009, with over a decade of experience in the AI and writing assistance space
Company Description:
- Grammarly is the world’s leading AI writing assistance company, trusted by over 40 million people and 50,000 organizations every day
- The company offers a range of products, including Grammarly Business, Grammarly Premium, Grammarly Free, and Grammarly for Education, which work across over 500,000 apps and websites
- Grammarly is committed to helping people get their point across and achieve results without compromising security or privacy
Company Specialties:
- Writing
- Proofreading
- AI
- NLP
- Deep Learning
- Machine Learning
- Writing Assistance
Company Website: https://www.grammarly.com/
ASSUMPTION: Grammarly's focus on AI and writing assistance makes it an innovative and dynamic place to work, with a strong emphasis on continuous learning and improvement.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to leverage their competitive intelligence skills to drive strategic initiatives
Reporting Structure: The Competitive Intelligence Lead will work closely with senior leadership, product management, marketing, and other stakeholders, reporting directly to the Head of Product Marketing
Work Arrangement: Hybrid, with a dynamic work environment that combines in-person collaboration with remote work
Growth Opportunities:
- Expanding one's expertise in competitive intelligence and market analysis
- Developing leadership skills by managing and mentoring junior team members
- Gaining experience in cross-functional collaboration and influencing senior leadership
- Potential career progression into senior product marketing or management roles
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in competitive intelligence and product marketing.
🌍 Location & Work Environment
Office Type: Grammarly offers a hybrid work environment, with a focus on fostering trust, innovation, and a strong team culture
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub, offering ample opportunities for networking and professional growth
- The city is known for its diverse culture, vibrant neighborhoods, and a high cost of living
- Grammarly's office is located in the heart of San Francisco, providing easy access to public transportation and various amenities
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement, allowing for a healthy work-life balance
ASSUMPTION: Grammarly's hybrid work environment enables employees to balance focus time with in-person collaboration, promoting productivity and team cohesion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with senior leadership
Key Assessment Areas:
- Market analysis and competitive intelligence skills
- Customer engagement and communication abilities
- Strategic thinking and problem-solving capabilities
- Cultural fit and alignment with Grammarly's values and principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your competitive intelligence work and how it drove strategic initiatives
- Research Grammarly's products, mission, and values to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Competitive Intelligence, Market Analysis, Sales Enablement, Customer Engagement, SaaS, AI, Product Marketing, Strategic Insight, Cross-Functional Collaboration
ASSUMPTION: Grammarly's interview process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., Gartner, Forrester, IDC)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Grammarly's internal processes and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Ethical: Grammarly is committed to maintaining high ethical standards in all aspects of its business
- Adaptable: The company encourages continuous learning and adaptation to new technologies and market trends
- Gritty: Grammarly values perseverance and resilience in the face of challenges
- Empathetic: The company prioritizes understanding and supporting its users' needs
- Remarkable: Grammarly strives to exceed expectations and deliver exceptional results
Work Style:
- Collaborative: Grammarly fosters a culture of teamwork and cross-functional collaboration
- Data-driven: The company makes decisions based on data and insights
- Agile: Grammarly embraces an agile work environment, with a focus on moving fast and learning faster
Self-Assessment Questions:
- How do you embody Grammarly's EAGER values in your daily work?
- Can you provide an example of a time when you successfully analyzed competitive data to drive strategic initiatives?
- How do you approach working with cross-functional teams to enhance their effectiveness and success?
ASSUMPTION: Candidates who align with Grammarly's values and work style are more likely to thrive in the company's dynamic and collaborative environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving AI and writing assistance landscape
- Balancing the demands of competitive intelligence with other responsibilities and priorities
- Managing multiple stakeholders and competing priorities in a dynamic work environment
- Adapting to Grammarly's unique culture and work style
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses heavily on competitive intelligence and market analysis
- Grammarly's emphasis on AI and writing assistance sets it apart from other companies in the software development industry
- Career progression in this role may lead to senior product marketing or management positions, with a strong foundation in competitive intelligence
ASSUMPTION: This role offers a unique blend of competitive intelligence and product marketing, providing a strong foundation for career growth and development.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify trends, opportunities, and threats in the AI writing assistance space
- Analyzing win/loss data to understand market dynamics and competitor strategies, and presenting findings to senior leadership
- Developing and maintaining detailed assets to provide the sales team with actionable intelligence on competitors’ strengths and weaknesses
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for the Competitive Intelligence Lead role at Grammarly.
❓ Key Questions to Ask During Interview
- How does Grammarly prioritize and execute competitive intelligence initiatives?
- Can you describe the team structure and dynamics within the product marketing function?
- How does Grammarly foster a culture of innovation and continuous learning?
- What opportunities are there for growth and development within this role and the company?
- How does Grammarly support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Grammarly's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Grammarly Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your competitive intelligence work and how it drove strategic initiatives
- Research Grammarly's products, mission, and values to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
