📌 Core Information
🔹 Job Title: Product Marketing Consultant
🔹 Company: Right Side Up
🔹 Location: Austin, TX
🔹 Job Type: Contract, Remote
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading positioning strategy for a growing portfolio of products
- Evaluating and refining product messaging across offerings
- Developing unified positioning strategies and value propositions
- Collaborating with research and cross-functional teams to validate messaging
- Driving strategic initiatives and go-to-market planning
ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing, particularly in fintech or regulated sectors. The ideal candidate will be comfortable working independently and navigating complex product ecosystems.
📋 Key Responsibilities
✅ Evaluate and refine product messaging across offerings
✅ Develop unified positioning strategies and value propositions
✅ Collaborate with research and cross-functional teams to validate messaging
✅ Lead go-to-market planning with a focus on regulated industries
✅ Drive strategic initiatives
ASSUMPTION: The successful candidate will have experience in competitive research and go-to-market execution, as well as the ability to map value across the full customer journey.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in product marketing, with a focus on fintech or regulated sectors
Required Skills:
- Proven ability to craft compelling product narratives and messaging frameworks
- Experience in competitive research and go-to-market execution
- Ability to map value across the full customer journey
- Comfortable working independently and navigating complex product ecosystems
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with A/B testing and data analysis
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems, as well as familiarity with A/B testing and data analysis, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a remote, contract role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance (for US-based contractors)
- 401(k) matching (for US-based contractors)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a remote, contract role with 5-10 years of experience in product marketing. Benefits are assumed based on typical offerings for contract roles in the US.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Right Side Up empowers best-in-class marketing organizations to grow
- Talent platform powered by A+ marketers and proprietary technology
- Offers individual consultants, custom agency teams, and FTE recruiting services
Company Specialties:
- Marketing strategy
- Tracking and attribution
- Conversion optimization
- Branding and positioning
- Product marketing
- Creative design and copy
- Budgeting and planning
- Sourcing and interviewing
- Channel management (SEM, Facebook, etc.)
Company Website: rightsideup.com
ASSUMPTION: Right Side Up is a talent platform that helps marketing organizations achieve their growth goals by providing access to top marketing talent and proprietary technology.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role may report directly to the client or work closely with Right Side Up's internal team
Work Arrangement: Remote (US only), full-time (40 hours per week)
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the role
- Opportunity to work with a diverse portfolio of products and clients
- Access to professional development opportunities through Right Side Up
ASSUMPTION: This role offers growth opportunities through increased responsibilities, exposure to diverse products and clients, and access to professional development resources.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Austin, TX is known for its vibrant tech industry and startup culture
- The city offers a high quality of life with numerous outdoor activities and cultural attractions
- Texas has no state income tax, which may be beneficial for contractors
Work Schedule: Full-time (40 hours per week) with a flexible work schedule
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in the US, while Austin, TX provides a vibrant tech industry and high quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Right Side Up team to discuss the role and client needs
- Client interview to ensure alignment with their specific requirements
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and expertise
- Ability to work independently and navigate complex product ecosystems
- Alignment with Right Side Up's company culture and values
- Understanding of regulated industries and go-to-market planning
Application Tips:
- Highlight your experience in product marketing, particularly in fintech or regulated sectors
- Include specific examples of your ability to craft compelling product narratives and messaging frameworks
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Be prepared to discuss your understanding of regulated industries and go-to-market planning
ATS Keywords: Product Marketing, Messaging, Positioning Strategy, Go-to-market Planning, Strategic Thinking, Competitive Research, Value Proposition, Customer Journey Mapping
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the client.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's preferences and the products being marketed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Growth
- Expertise
- Collaboration
- Integrity
Work Style:
- Independent and self-motivated
- Strategic and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in independent work environments and enjoy navigating complex product ecosystems?
- Are you comfortable working remotely and managing your own time?
- Do you have a proven track record of crafting compelling product narratives and messaging frameworks?
ASSUMPTION: Right Side Up values empowerment, growth, expertise, collaboration, and integrity. The ideal candidate will be independent, strategic, collaborative, and adaptable.
⚠️ Potential Challenges
- Working with a diverse portfolio of products and clients may require quick adaptation and learning
- Navigating complex product ecosystems and regulated industries can be challenging
- Working remotely may require strong self-motivation and time management skills
- Balancing multiple projects and priorities may be demanding
ASSUMPTION: This role may present challenges in the form of complex product ecosystems, regulated industries, remote work, and balancing multiple projects.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager, but with a focus on consulting and a remote work arrangement
- Unlike traditional in-house roles, this position offers the opportunity to work with a diverse portfolio of products and clients
- Career progression may involve taking on additional responsibilities, growing within the role, or transitioning to a full-time position with a client
ASSUMPTION: This role is similar to a Product Marketing Manager but offers unique opportunities and challenges due to its remote work arrangement and consulting focus.
📝 Sample Projects
- Developing a unified positioning strategy for a suite of financial services products
- Refining messaging and value propositions for a new healthcare technology platform
- Collaborating with cross-functional teams to validate messaging and go-to-market plans for a series of SaaS products
ASSUMPTION: Sample projects for this role may involve developing positioning strategies, refining messaging, and collaborating with cross-functional teams to validate messaging and go-to-market plans.
❓ Key Questions to Ask During Interview
- Can you describe the client's product portfolio and their specific needs for this role?
- How does Right Side Up support its consultants in balancing multiple projects and priorities?
- What opportunities are there for professional development and growth within this role?
- How does Right Side Up ensure a strong fit between consultants and clients?
- What is the typical timeline for onboarding and ramping up in this role?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the client, and Right Side Up's support for its consultants.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for interviews by researching Right Side Up, the client, and the role
- Follow up with Right Side Up after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with Right Side Up before making decisions.
