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Product Marketing Director

Cadence Design Systems
Full-time
On-site
San Jose, California, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Director

πŸ”Ή Company: Cadence Design Systems

πŸ”Ή Location: San Jose, California

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Semiconductor Industry

πŸ”Ή Date Posted: June 23, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving product roadmaps and definition based on market research and competitive analysis
  • Implementing comprehensive marketing strategies in collaboration with cross-functional teams
  • Representing products at industry events and through social media platforms
  • Identifying innovative solutions to address opportunities and challenges

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, innovative environment.

πŸ“‹ Key Responsibilities

βœ… Drive the roadmap and definition of High-Speed SerDes, Ethernet, UALink, PCIe, and CXL Controller IP/products based on thorough market research, competitive analysis, and market segmentation.

βœ… Develop and implement a comprehensive marketing strategy for High-Speed SerDes, UALink, Ethernet, PCIe, and CXL Controller IP products by aligning with customer roadmaps and industry requirements in collaboration with SerDes marketing and engineering teams.

βœ… Collaborate with sales, engineering, program management, and application engineering teams to ensure the success of products within the semiconductor industry.

βœ… Formulate marketing requirements and cooperate with engineering teams to define a robust product portfolio.

βœ… Engage with ecosystem partners to ensure IP products align with market trends and windows.

βœ… Lead the development of technical marketing and sales collateral.

βœ… Create and deliver competitive sales tools including presentations, briefs, white papers, and website content.

βœ… Represent and promote products at industry events, speaking engagements, and through social media platforms.

βœ… Identify innovative solutions to address opportunities and challenges.

βœ… Demonstrate the ability to synthesize unstructured data and effectively present recommendations to senior management.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Electrical or Computer Engineering or Computer Science

Experience: 10+ years of experience in the semiconductor industry, with 5+ years of customer-facing experience

Required Skills:

  • Proven ability to quickly understand complex hardware and software solutions
  • Excellent written and verbal communication skills with ability to present to executive management

Preferred Skills:

  • MBA or MS in a technical field with solid business aptitude
  • Understanding of advanced SoC architectures and applications
  • Integration of PCIe, CXL, and Ethernet SerDes and Controller IP in SoC and board/package interactions
  • Representation in standards bodies
  • Experience in one or more of the following: NVMe, AMBA standards (AXI, CHI, CXS etc.)
  • Proven ability to operate independently and collaborate with cross-functional teams

ASSUMPTION: While an MBA is preferred, a strong technical background and solid business acumen can also make a candidate successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $150,500 to $279,500 USD per year

Benefits:

  • Paid Vacation
  • Paid Holidays
  • 401(k) Plan with Employer Match
  • Employee Stock Purchase Plan
  • Medical Plan Options
  • Dental Plan Options
  • Vision Plan Options

Working Hours: Full-time position with standard business hours, Monday through Friday

ASSUMPTION: The salary range provided is a guideline and may vary based on factors such as qualifications, skill level, competencies, and work location. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cadence Design Systems operates in the semiconductor industry, focusing on electronic design automation (EDA) software, IP, and hardware solutions. The semiconductor industry is a dynamic and rapidly evolving market, with a strong focus on innovation and technology advancements.

Company Size: Cadence Design Systems has over 10,000 employees, making it a large organization with a significant global presence. Working for a large company offers opportunities for career growth, diverse learning experiences, and extensive resources.

Founded: Cadence Design Systems was founded in 1988 and has since grown to become a leading provider of design automation software and hardware for the electronics industry.

Company Description:

  • Cadence is a pivotal leader in electronics and system design, building upon more than 30 years of computational software expertise.
  • The company applies its underlying Intelligent System Design strategy to deliver software, hardware, and IP that turn design concepts into reality.
  • Cadence customers are the world’s most innovative companies, delivering extraordinary electronic products from chips to boards to complete systems for the most dynamic market applications.

Company Specialties:

  • Electronic design automation (EDA) software
  • IP
  • AI
  • Computational Fluid Dynamics
  • Drug Discovery
  • and Hardware

Company Website: http://www.cadence.com

ASSUMPTION: Cadence Design Systems is a well-established company with a strong reputation in the semiconductor industry. Working for Cadence offers the opportunity to collaborate with industry leaders and contribute to cutting-edge technologies.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in the semiconductor industry.

Reporting Structure: The Product Marketing Director will report directly to the Senior Vice President of Marketing and will oversee a team of marketing professionals.

Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in San Jose, California. However, some flexibility may be available for remote work, depending on the company's policies and the employee's needs.

Growth Opportunities:

  • This role offers the opportunity to work on cutting-edge technologies and collaborate with industry leaders, providing ample learning and growth opportunities.
  • As a senior-level position, this role also presents opportunities for career advancement within the company or the broader semiconductor industry.
  • The dynamic nature of the semiconductor industry ensures that employees in this role will continuously encounter new challenges and growth opportunities.

ASSUMPTION: The growth opportunities in this role are substantial, given the company's size, industry leadership, and the dynamic nature of the semiconductor market.

🌍 Location & Work Environment

Office Type: Cadence Design Systems' headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2655 Seely Avenue, San Jose, California 95134, US

Geographic Context:

  • San Jose is the third-largest city in California and is known for its vibrant tech industry, with numerous semiconductor and technology companies based in the area.
  • The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences, providing a high quality of life for residents.
  • San Jose has a Mediterranean climate, with mild, wet winters and warm, dry summers, making it an attractive place to live and work year-round.

Work Schedule: This is a full-time position with standard business hours, Monday through Friday. However, the role may require occasional work outside of regular hours to meet project deadlines or attend industry events.

ASSUMPTION: The work environment at Cadence Design Systems is collaborative, innovative, and fast-paced, with a strong focus on driving results and continuous improvement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and resume screening
  • Phone or video screening to assess communication skills and cultural fit
  • In-depth interviews with cross-functional teams to evaluate technical skills and problem-solving abilities
  • Final interview with senior leadership to discuss career aspirations and fit within the organization

Key Assessment Areas:

  • Technical expertise in semiconductor industry and relevant product knowledge
  • Strategic thinking and market analysis skills
  • Excellent communication and presentation abilities
  • Cross-functional collaboration and project management skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the semiconductor industry and Cadence Design Systems' products in your application materials
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and communication abilities
  • Research Cadence Design Systems' company culture and values to ensure a strong fit and alignment with your personal goals

ATS Keywords: Semiconductor, Product Marketing, Market Research, Competitive Analysis, Cross-Functional Collaboration, Technical Marketing, Sales Tools Development, Interface Protocols, SoC Architectures, Customer Engagement, Ecosystem Partnerships

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise, strategic thinking, and strong communication skills throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Market research and analysis tools (e.g., Gartner, IDC, etc.)
  • Presentation software (e.g., PowerPoint, Keynote, etc.)
  • Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)
  • Social media platforms (e.g., LinkedIn, Twitter, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for the semiconductor industry and can be easily adapted by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Cadence Design Systems values innovation and encourages employees to think creatively and challenge the status quo
  • Collaboration: The company fosters a collaborative work environment, emphasizing teamwork and cross-functional collaboration
  • Integrity: Cadence Design Systems values integrity and expects employees to act with honesty and transparency in all aspects of their work

Work Style:

  • Fast-paced: The work environment is dynamic and fast-paced, with a strong focus on driving results and continuous improvement
  • Collaborative: Employees are expected to work closely with cross-functional teams to achieve common goals
  • Adaptable: The semiconductor industry is constantly evolving, and employees must be adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in fast-paced, innovative environments, and are you comfortable working with tight deadlines and multiple priorities?
  • Are you an effective communicator, able to present complex ideas clearly and persuasively to diverse audiences?
  • Do you possess strong analytical skills and the ability to synthesize unstructured data to inform strategic decision-making?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and possess strong analytical and communication skills will be well-suited to Cadence Design Systems' culture and work style.

⚠️ Potential Challenges

  • The semiconductor industry is highly competitive, and candidates may face stiff competition for this role
  • The dynamic nature of the semiconductor market may require candidates to adapt quickly to changing priorities and market conditions
  • The role involves a high degree of cross-functional collaboration, which may present challenges in balancing multiple priorities and stakeholders
  • The on-site nature of the role may require candidates to relocate or commute to the company's headquarters in San Jose, California

ASSUMPTION: While there are potential challenges associated with this role, the opportunities for growth, innovation, and collaboration make it an attractive position for the right candidate.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other senior-level product marketing positions in the semiconductor industry, but it offers the opportunity to work on cutting-edge technologies and collaborate with industry leaders
  • The semiconductor industry is highly competitive, and candidates should expect to face stiff competition for this role
  • Career paths in the semiconductor industry are diverse and varied, offering numerous opportunities for growth and advancement

ASSUMPTION: While this role is similar to other senior-level product marketing positions in the semiconductor industry, its focus on cutting-edge technologies and collaboration with industry leaders sets it apart.

πŸ“ Sample Projects

  • Developing a comprehensive market analysis and competitive landscape assessment for High-Speed SerDes, Ethernet, UALink, PCIe, and CXL Controller IP products
  • Creating and delivering a strategic product roadmap and definition based on market research and competitive analysis
  • Leading the development of technical marketing and sales collateral, including presentations, briefs, white papers, and website content

ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Director at Cadence Design Systems might undertake, but the specific projects and priorities will vary depending on the company's current goals and market conditions.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for High-Speed SerDes, Ethernet, UALink, PCIe, and CXL Controller IP products, and how this role contributes to that vision?
  • How does Cadence Design Systems support the professional development and growth of its employees, particularly in senior-level roles like this one?
  • Can you provide an example of a time when the company successfully navigated a significant market change or competitive threat, and how the Product Marketing team played a role in that process?
  • How does Cadence Design Systems collaborate with ecosystem partners to ensure its products align with market trends and windows, and what role would I play in that process?
  • What are the most important qualities and skills you're looking for in a candidate for this role, and how do you envision those qualities contributing to the team's success?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team dynamics, ensuring a strong fit and alignment with their personal goals and career aspirations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Cadence Design Systems careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your technical expertise, strategic thinking, and communication abilities
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and communication abilities
  • Research Cadence Design Systems' company culture and values to ensure a strong fit and alignment with your personal goals
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.