📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: Fireblocks
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategies for new and existing solutions
- Crafting compelling messaging and positioning for Fireblocks' solutions
- Leading product launches and representing the company at industry events
- Collaborating cross-functionally to align Product, Sales, and Customer Success
ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills to drive market impact and adoption.
📋 Key Responsibilities
✅ Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
✅ Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
✅ Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
✅ Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
✅ Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
✅ Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
✅ Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
✅ Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive market success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries
Required Skills:
- Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem
- Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves
- Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem
- Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution
- Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence
- Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives
- Analytical Mindset: Ability to define success metrics and translate data into actionable insights
- Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation
Preferred Skills:
- Experience working with enterprise-level financial institutions
- Fluency in additional languages (e.g., Spanish, Mandarin, etc.)
ASSUMPTION: Given the dynamic nature of the digital asset industry, candidates with a strong foundation in product marketing and a willingness to adapt and learn are highly valued.
💰 Compensation & Benefits
Salary Range: $180,000 - $230,000 (New York City-specific estimate, inclusive of base salary, target bonus, equity grant, and generous benefits)
Benefits:
- Target Bonus
- Equity Grant
- Generous Benefits
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The provided salary range is specific to New York City and may vary based on the candidate's experience, skills, and other business needs. The total compensation package includes a target bonus, equity grant, and generous benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Fireblocks operates in the Software Development industry, focusing on blockchain and digital asset solutions
Company Size: Fireblocks has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: Fireblocks was founded in 2019, making it a relatively young and innovative company in the blockchain space
Company Description:
- Fireblocks is an easy-to-use platform for creating blockchain-based products and managing day-to-day digital asset operations
- The company enables businesses to securely access digital assets and cryptocurrencies, with a focus on simplicity and security
- Fireblocks' platform and network are trusted by large financial institutions, banks, globally-recognized brands, and Web3 companies worldwide
Company Specialties:
- Cybersecurity
- Blockchain
- Finance
- Crypto
- Custody
- Digital Assets
- MPC (Multi-Party Computation)
- Capital Markets
- Digital Asset Custody
- Tokenization
- Digital Asset Settlement
- Web3
- DeFi (Decentralized Finance)
- and NFTs (Non-Fungible Tokens)
Company Website: fireblocks.com
ASSUMPTION: Fireblocks' focus on simplicity, security, and innovation makes it an attractive employer for candidates seeking to work at the intersection of finance and technology.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in product marketing
Reporting Structure: The Product Marketing Director will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including Product, Sales, and Customer Success
Work Arrangement: This role is on-site, with flexibility for remote work as needed. The position requires a presence in the New York office for collaboration and events
Growth Opportunities:
- Leadership development through managing and mentoring team members
- Expanding industry knowledge and expertise in digital assets and blockchain
- Potential career progression into a VP or CMO role as the company grows
ASSUMPTION: Given Fireblocks' rapid growth and expansion, there are ample opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Fireblocks' New York office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Fireblocks' New York office is located at 10018, US
Geographic Context:
- New York City is a global hub for finance, technology, and innovation, providing ample networking and professional development opportunities
- The city offers a diverse range of cultural, culinary, and entertainment experiences
- New York's vibrant tech scene and proximity to major financial institutions make it an ideal location for Fireblocks' headquarters
Work Schedule: The work schedule is generally Monday through Friday, with flexibility for remote work as needed. Occasional weekend or evening work may be required to support events or projects
ASSUMPTION: Fireblocks' New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interviews with cross-functional stakeholders, including the CMO, Product, and Sales teams
- Case study or presentation assignment to evaluate the candidate's strategic thinking and communication skills
- Final interview with the CEO or another executive leader to discuss the role's fit within the company's long-term vision
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Communication and presentation skills
- Cultural fit and alignment with Fireblocks' mission and values
- Problem-solving and adaptability in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Fireblocks' platform, market position, and competitive landscape
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills
- Follow up with the hiring manager or HR team after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Product Marketing, Blockchain, Digital Assets, Treasury Management, Tokenization, Content Development, Leadership, Market Expertise, Analytical Mindset, Cross-Functional Influence, Strategic Agility, Entrepreneurial Mindset, Messaging, Positioning, Sales Enablement, Thought Leadership
ASSUMPTION: Fireblocks' interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company's long-term success.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Fireblocks uses industry-standard marketing, project management, and data analysis tools to support its product marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Making complex things simple and intuitive
- Security: Prioritizing the safety and protection of digital assets
- Innovation: Embracing continuous learning and improvement
Work Style:
- Collaborative: Fireblocks encourages cross-functional collaboration and teamwork
- Dynamic: The company operates in a fast-paced and ever-changing environment
- Adaptable: Fireblocks values employees who can think on their feet and pivot as needed
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable with change and ambiguity?
- Are you passionate about simplifying complex ideas and making them accessible to a wide range of audiences?
- Do you have a proven track record of driving results through innovative strategies and flawless execution?
ASSUMPTION: Fireblocks seeks candidates who align with its values and work style, with a strong focus on collaboration, adaptability, and a passion for simplifying complex ideas.
⚠️ Potential Challenges
- The dynamic nature of the digital asset industry may require frequent adjustments to strategies and priorities
- Balancing the need for strategic planning with hands-on execution can be challenging
- Working with global teams and stakeholders may present time zone and cultural differences
- Managing multiple projects and deadlines may require strong organizational skills and time management
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Director roles, this position requires a deeper understanding of blockchain and digital asset technologies
- Fireblocks' focus on simplicity and security sets it apart from competitors in the digital asset custody and management space
- This role offers the opportunity to work with a diverse range of global enterprises, financial institutions, and Web3 companies
ASSUMPTION: While this role shares similarities with other Product Marketing Director positions, its focus on blockchain and digital assets, as well as Fireblocks' unique value proposition, sets it apart in the market.
📝 Sample Projects
- Developing a go-to-market strategy for a new treasury management solution, including competitive analysis, positioning, and launch planning
- Creating a thought leadership campaign to elevate Fireblocks' brand and establish the company as a trusted authority in digital asset custody and management
- Collaborating with the product team to refine user personas, customer insights, and product roadmaps for Fireblocks' suite of solutions
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Product Marketing Director role at Fireblocks.
❓ Key Questions to Ask During Interview
- How does Fireblocks differentiate itself from competitors in the digital asset custody and management space?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Fireblocks support the professional development and growth of its employees, particularly in the product marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Fireblocks approach collaboration and communication across its global teams and offices?
ASSUMPTION: Asking these questions demonstrates your interest in Fireblocks' mission, culture, and long-term success, as well as your commitment to driving results in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/fireblocks/jobs/4430293006
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills
- Follow up with the hiring manager or HR team after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to present a case study or project that demonstrates your strategic thinking and communication skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
