📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: Nielsen
🔹 Location: United States
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Bringing Gracenote’s products to market and driving go-to-market strategies
- Collaborating with cross-functional teams to develop product messaging and positioning
- Managing buyer personas and client segmentation to inform marketing strategies
- Creating and executing product marketing strategies, messaging, content, and campaigns
ASSUMPTION: This role requires a strong understanding of the advertising ecosystem and related workflows, as well as experience in B2B product marketing.
📋 Key Responsibilities
✅ Work closely with Product and Commercial leadership to develop and drive go-to-market strategies
✅ Manage GTM activities including product pricing, packaging, and promotion
✅ Maintain a pulse on product development, roadmaps, and feature releases
✅ Construct and articulate compelling product messaging and value propositions
✅ Develop client-facing marketing materials and enable commercial teams to represent solutions
✅ Align closely with Customer Success to understand client satisfaction and product challenges/opportunities
✅ Create operational excellence around competitive intelligence and Gracenote’s differentiators
✅ Collaborate with MarComs functions to develop and execute integrated marketing plans
✅ Drive product marketing strategy and support across various marketing channels and events
ASSUMPTION: This role requires strong strategic, analytical, and project management skills, as well as excellent writing and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7+ years of experience in B2B Product Marketing or Marketing, with a preference for experience in the advertising industry
Required Skills:
- Proven experience in B2B product marketing
- Strong strategic and analytical skills
- Excellent organization, project management, and problem-solving skills
- Amazing writing and slide deck skills
- Keen eye for detail and ability to articulate complex concepts clearly
- Strong relationship skills and ability to build strategic relationships
Preferred Skills:
- Experience in the advertising industry
- Familiarity with the Gracenote platform
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or an MBA may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $66,000 - $225,000 USD per year, adjusted based on geographic location and individual circumstances
Benefits:
- Health & Wellness Plans
- 401(k) Retirement
- Paid Time Off
- Company Provided Car (if eligible)
- Discretionary Incentive/Bonus
Working Hours: Full-time position, with standard business hours
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance, business needs, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Nielsen is a global leader in audience insights, data, and analytics, operating in more than 55 countries. They shape the world’s media and content by providing independent and actionable intelligence to their clients.
Company Size: Nielsen has 10,001+ employees worldwide, offering a large and diverse work environment.
Founded: Nielsen was founded in 1923 and has since grown into a global company with a rich history in market research and media measurement.
Company Description:
- Nielsen empowers its clients with independent and actionable intelligence to connect and engage with their audiences
- The company operates around the world in more than 55 countries
- Nielsen shapes the world’s media and content as a global leader in audience insights, data, and analytics
Company Specialties:
- Television
- Radio
- Books & DVDs
- Online
- Music
- Advertising Agencies
- Telecom
- Video Games
- Sports
- Streaming
- SVOD
- Marketing
- Media
- and Measurement
Company Website: http://nlsn.co/6006JMfty
ASSUMPTION: Nielsen's extensive global presence and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in product marketing.
Reporting Structure: The Product Marketing Director reports directly to the Senior Vice President of Product Marketing.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Potential to advance to a more senior role within the product marketing team or other departments
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a global company with a diverse range of products and services
ASSUMPTION: Given Nielsen's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Nielsen has multiple offices worldwide, with a corporate headquarters in New York, NY.
Office Location(s): The specific office location for this role is not specified, but it is based in the United States.
Geographic Context:
- The United States is a large and diverse market with numerous opportunities for growth and innovation
- The advertising industry in the US is mature and competitive, offering a wealth of experience and knowledge
- The US market is characterized by a mix of established and emerging media platforms, providing a dynamic work environment
Work Schedule: Standard business hours, with the possibility of occasional overtime or flexible scheduling to accommodate project demands.
ASSUMPTION: While the specific office location is not mentioned, working in a major market like the United States offers numerous opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- In-depth interviews with hiring managers and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Nielsen's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Demonstrate your understanding of the advertising ecosystem and Gracenote's products
- Prepare examples of your product marketing campaigns and their outcomes
ATS Keywords: Product Marketing, Advertising Industry, Gracenote, Go-To-Market Strategy, Competitive Intelligence, Client Segmentation, Marketing Campaigns, Strategic Thinking, Analytical Skills
ASSUMPTION: Nielsen's application process is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While not explicitly stated, familiarity with industry-standard marketing and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Accountability
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you have a strong understanding of the advertising ecosystem and related workflows?
- Are you comfortable working in a fast-paced, dynamic environment with evolving priorities?
- Do you possess excellent communication and presentation skills, with the ability to articulate complex concepts clearly?
ASSUMPTION: Nielsen values candidates who are strategic thinkers, strong communicators, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced nature of the advertising industry and related technologies
- Balancing strategic thinking with day-to-day tactical execution
- Working in a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Director: The Director role involves more strategic decision-making, broader scope, and higher-level stakeholder management
- Industry-specific context: The advertising industry is dynamic and competitive, with a constant evolution of platforms, technologies, and consumer behaviors
- Career path comparison: This role offers a clear path to advancement within the product marketing team or other departments within Nielsen
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the advertising industry is crucial for success in this position.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Gracenote product or feature
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and delivering client presentations and training sessions to drive product adoption and retention
ASSUMPTION: These sample projects illustrate the strategic, analytical, and communication skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Product, Commercial, and MarComs?
- What opportunities are there for professional development and growth within the product marketing team or other departments?
- How does Nielsen support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your product marketing campaigns and their outcomes
- Follow up with the hiring manager or HR representative within one week of submitting your application
- If selected for an interview, practice common product marketing interview questions and brush up on your knowledge of the advertising ecosystem and Gracenote's products
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
