Product Marketing Director

📌 Core Information 🔹 Job Title: Product Marketing Director 🔹 Company: Fireblocks 🔹 Location: Remote (U.S. Eastern or Central Time zones only) 🔹 Job Type: Full-time 🔹 Category: Product Marketing, Fintech 🔹 Date Posted: May 27, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: Remote (U.S. Eastern or Central Time zones only) 🚀 Job Overview Key aspects of this role include: - Driving go-to-market strategies for new and existing solutions - Crafting compelling messaging and positioning for Fireblocks' products - Leading product launches and representing the company at industry events - Collaborating cross-functionally to demonstrate the value of Fireblocks' solutions ASSUMPTION: This role requires a high level of strategic thinking and execution, with a strong focus on driving market impact and adoption. 📋 Key Responsibilities ✅ Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue. ✅ Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies. ✅ Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation. ✅ Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases. ✅ Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market. ✅ Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact. ✅ Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements. ✅ Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact. ASSUMPTION: This role requires a strong balance of strategic thinking, tactical execution, and cross-functional collaboration to drive market impact and adoption. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred. Experience: 10+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries. Required Skills: - Industry storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem. - Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves. - Market expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem. - Strategic & tactical agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution. - Cross-functional influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence. - Content development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives. - Analytical mindset: Ability to define success metrics and translate data into actionable insights. - Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation. Preferred Skills: - Experience working with digital asset custody, treasury management, or tokenization solutions. - Familiarity with the Web3 ecosystem and emerging trends in blockchain technology. - Proficiency in marketing automation tools and CRM systems. ASSUMPTION: Given the dynamic nature of the digital asset and blockchain industries, candidates with a strong understanding of these markets and a proven ability to adapt to change will thrive in this role. 💰 Compensation & Benefits Salary Range: $180,000 - $230,000 USD (New York City-specific estimate; may vary based on experience and location) Benefits: - Target Bonus - Equity Grant - Generous Benefits Working Hours: Full-time, with flexible hours and a focus on results-driven work. ASSUMPTION: The provided salary range is specific to New York City and may vary based on the candidate's location and experience. The total compensation package may also include additional components such as equity grants and benefits. 📌 Applicant Insights 🔍 Company Context Industry: Fireblocks operates in the fast-growing digital asset and blockchain industry, focusing on providing secure and simple solutions for enterprises, financial institutions, and Web3 companies. Company Size: Fireblocks is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment. Founded: Fireblocks was founded in 2018 and has since grown to become a leading provider of digital asset infrastructure. Company Description: - Fireblocks enables businesses to easily and securely access digital assets and cryptocurrencies. - The company's platform and network provide the simplest and most secure way for companies to work with digital assets, trusted by major financial institutions, banks, and Web3 companies worldwide. - Fireblocks is committed to embracing diversity and inclusion in all its forms. Company Specialties: - Cybersecurity - Blockchain - Finance - Crypto - Custody - Digital Assets - MPC (Multi-Party Computation) - Capital Markets - Digital Asset Custody - Tokenization - Digital Asset Settlement - Web3 - DeFi (Decentralized Finance) - NFTs (Non-Fungible Tokens) Company Website: fireblocks.com ASSUMPTION: Fireblocks' focus on security, simplicity, and innovation has enabled it to become a trusted partner for businesses looking to explore the world of digital assets and blockchain technology. 📊 Role Analysis Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and industry expertise. Reporting Structure: The Product Marketing Director will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including Product, Sales, and Customer Success. Work Arrangement: This role is remote, with a focus on U.S. Eastern or Central Time zones. Occasional travel may be required for industry events and customer engagements. Growth Opportunities: - Lead and mentor junior product marketing team members - Expand the product marketing team and shape its future direction - Contribute to Fireblocks' overall growth and success in the digital asset and blockchain industries ASSUMPTION: Given Fireblocks' rapid growth and expansion, there are significant opportunities for career growth and development within the company. 🌍 Location & Work Environment Office Type: Remote work with occasional travel for industry events and customer engagements. Office Location(s): Not applicable (remote work) Geographic Context: - United States (focus on Eastern and Central Time zones) - Global customer base, requiring a strong understanding of international markets and trends Work Schedule: Full-time, with flexible hours and a focus on results-driven work. ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while also enabling collaboration with a global team and customer base. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager 2. In-depth interview with cross-functional team members 3. Final interview with the CMO or another senior leader Key Assessment Areas: - Strategic thinking and problem-solving skills - Industry knowledge and market expertise - Ability to craft compelling messaging and positioning - Leadership and team management skills - Cross-functional collaboration and influence Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Showcase your understanding of the digital asset and blockchain industries, as well as Fireblocks' products and market position. 3. Prepare examples of your go-to-market strategies, messaging, and content creation for Fireblocks' products. 4. Demonstrate your ability to think strategically and execute tactically in a dynamic and evolving market. ATS Keywords: Product Marketing, Fintech, Blockchain, Digital Assets, Go-to-Market Strategy, Messaging, Positioning, Cross-Functional Collaboration, Leadership, Market Expertise, Strategic Agility, Industry Storytelling, Cybersecurity, Custody, Treasury Management, Tokenization, Web3, DeFi, NFTs ASSUMPTION: Fireblocks uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for this role. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - CRM systems (e.g., Salesforce, HubSpot CRM) - Project management tools (e.g., Asana, Jira) - Presentation software (e.g., PowerPoint, Google Slides) - Video conferencing tools (e.g., Zoom, Google Meet) ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools is essential for success in this role. Proficiency in presentation software and video conferencing tools is also beneficial. 👔 Cultural Fit Considerations Company Values: - Security - Simplicity - Innovation - Collaboration - Customer-centricity Work Style: - Dynamic and fast-paced environment - Strong focus on results and execution - Collaborative and cross-functional teamwork - Adaptability and continuous learning - Passion for digital assets and blockchain technology Self-Assessment Questions: 1. How do you align with Fireblocks' core values, and how have you demonstrated these values in your previous roles? 2. How comfortable are you working in a dynamic and fast-paced environment, and how have you adapted to change in your previous roles? 3. How do you approach cross-functional collaboration, and can you provide an example of a successful cross-functional project you've led or contributed to? ASSUMPTION: Fireblocks values candidates who are a strong cultural fit, with a passion for digital assets and blockchain technology, and a strong alignment with the company's core values. ⚠️ Potential Challenges 1. The dynamic and rapidly evolving nature of the digital asset and blockchain industries may require frequent adjustments to go-to-market strategies and messaging. 2. Balancing the needs of global customers, product teams, and sales organizations may present unique challenges in cross-functional collaboration. 3. Occasional travel for industry events and customer engagements may be required, potentially disrupting work-life balance. ASSUMPTION: Candidates who thrive in dynamic environments and are comfortable with change will be well-suited to this role and its potential challenges. 📈 Similar Roles Comparison 1. Product Marketing Manager (Fintech/SaaS): This role is a step up from a Product Marketing Manager, with a broader scope and more strategic responsibilities. It also requires a higher level of leadership and team management. 2. Senior Product Marketing Manager (Blockchain/Crypto): This role is similar in scope and responsibilities but focuses specifically on the blockchain and crypto industries. It may require a deeper understanding of these markets and their unique dynamics. 3. VP of Marketing (Fintech): This role is a step up from the Product Marketing Director, with broader responsibilities for the overall marketing function. It may involve less hands-on product marketing work and more strategic and organizational leadership. ASSUMPTION: Candidates should consider their career goals and the specific industry and market focus they prefer when comparing this role to similar positions in the market. 📝 Sample Projects 1. Go-to-Market Strategy for New Treasury Management Solution: Develop a precision go-to-market strategy for a new treasury management solution, including messaging, positioning, content, and enablement for global sales teams. 2. Product Launch for Tokenization Platform: Lead the product launch for a new tokenization platform, including messaging, content, customer engagement, and market education. 3. Market Research and Competitive Analysis: Conduct market research and competitive analysis to inform product roadmap decisions and refine go-to-market strategies for existing solutions. ASSUMPTION: These sample projects are designed to illustrate the types of initiatives a Product Marketing Director at Fireblocks might lead or contribute to, based on the company's product portfolio and market focus. ❓ Key Questions to Ask During Interview 1. How does this role fit into Fireblocks' overall growth strategy, and what are the key priorities for the first 90 days? 2. Can you describe the team structure and dynamics, and how does this role collaborate with other teams and functions? 3. How does Fireblocks support the professional development and growth of its product marketing team members? 4. What are the key challenges and opportunities in the digital asset and blockchain markets, and how does Fireblocks differentiate itself from competitors? 5. How does Fireblocks approach work-life balance and employee well-being, particularly for remote team members? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit and potential for success in the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: fireblocks.com/careers/ 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided. 3. Prepare examples of your go-to-market strategies, messaging, and content creation for Fireblocks' products. 4. Practice your interview skills and be ready to discuss your strategic thinking, leadership, and market expertise. 5. Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.