Product Marketing Director, Member Engagement

📌 Core Information

🔹 Job Title: Product Marketing Director, Member Engagement

🔹 Company: LendingClub

🔹 Location: San Francisco, CA

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Financial Services

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving member engagement through end-to-end product strategy and marketing initiatives
• Collaborating with cross-functional teams to optimize customer journeys and enhance product offerings
• Leveraging a suite of product offerings across lending, banking, and digital app to create optimal customer journeys
• Partnering with leadership across business lines, marketing, product, engineering, risk, and finance
• Building and leading a team of marketers to create activities that drive revenue, growth, and brand value

ASSUMPTION: This role requires a strategic, creative, analytical, and results-oriented growth mindset, with a passion for finding unique and innovative ways to market products, acquire, and engage members.

📋 Key Responsibilities

✅ Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy

✅ Partner with the brand team to define and optimize membership value proposition and build go-to-market strategies across channels and customer segments

✅ Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery

✅ Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross-buying across lending and banking solutions

✅ Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth)

✅ Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation

✅ Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team

✅ Produce compelling content to promote LendingClub’s products, services, and member benefits

✅ Champion personalization and data-driven marketing to deliver relevant, timely member experiences

✅ Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements

✅ Partner with product leadership to develop member-centric experiences that reward and recognize member loyalty

✅ Lead cross-functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels

✅ Establish strong cross-team engagement models and measurement frameworks to drive alignment and flawless execution

✅ Champion compliance with all relevant regulatory standards and internal policies across all product marketing initiatives, messaging, and collateral

ASSUMPTION: This role requires strong leadership, communication, and stakeholder management skills to drive results and influence cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree required, MBA is a plus

Experience: 10+ years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C environment. Financial services experience is a plus.

Required Skills:

• Proven experience in big product/performance marketing, cross-sell, and lifecycle marketing
• Demonstrated ability to drive growth through innovative product management and GTM strategies
• Experience driving app download and engagement strategies
• Proven data-driven decision-making used to drive adoption and inform positioning and go-to-market strategy
• Ability to think strategically and translate strategy into actionable plans/tactics across a cross-functional matrix organization
• Exceptional leadership skills with the ability to prioritize competing demands, opinions, and maximize team performance
• Compelling storyteller with a strategic and analytical mindset; ability to engage and educate a senior executive audience
• Excellent written, verbal, and visual communications skills
• Ability to sell ideas well through creative and innovative presentations
• Extraordinary social skills; ability to build positive relationships with cross-functional team members and lead through influence

Preferred Skills:

• Experience working in a hybrid or remote work environment
• Familiarity with marketing automation tools and customer data platforms

ASSUMPTION: Candidates should have a proven track record in driving app engagement and utilizing data for decision-making, with a strong focus on product and growth marketing.

💰 Compensation & Benefits

Salary Range: $157,000 - $180,000 USD per year

Benefits:

• Medical, dental, and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave

Working Hours: Full-time, primarily PT (Local hours, PT) with flexibility to work across time zones when necessary. Monthly/quarterly/as needed travel to LendingClub offices and/or other locations, as needed.

ASSUMPTION: The salary range provided is based on job-related knowledge, experience, education, skills, and location. The total rewards package also includes long-term awards (equity) and an annual bonus based on company performance, employee performance, and eligible earnings.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. LendingClub is a leading digital marketplace bank in the U.S., helping its nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals.

Company Size: 1,001-5,000 employees. LendingClub offers the benefits and resources of a large organization while maintaining a startup-like culture that values innovation and agility.

Founded: 2007. LendingClub was founded with a mission to make banking smart, simple, and rewarding, and has since transformed the traditional banking system by bringing a traditional credit product - the installment loan - online.

Company Description:

• LendingClub is a publicly traded company (NYSE: LC) and the parent company of LendingClub Bank, National Association, Member FDIC
• The company offers a range of products and services, including personal loans, auto refinance, purchase finance, banking, debt monitoring, and a digital app
• LendingClub is committed to providing exceptional customer service and creating a positive work environment for its employees

Company Specialties:

• Personal Loans
• Investing
• Patient Financing
• Marketplace Lending
• Business Loans
• Education Financing
• Banking
• Auto Refi

Company Website: http://www.lendingclub.com

ASSUMPTION: LendingClub's mission and values drive its commitment to delivering fairness, simplicity, and heart in all its products and services, as well as in its approach to employee engagement and development.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: This role reports directly to the Chief Marketing Officer and collaborates with leadership across business lines, marketing, product, engineering, risk, and finance

Work Arrangement: Hybrid work arrangement with in-office attendance required on Tuesdays, Wednesdays, and Thursdays. Relocation is offered based on actual job level.

Growth Opportunities:

• Potential to build and lead a high-performing marketing team
• Opportunity to drive significant business impact and contribute to LendingClub's continued growth and success
• Potential to expand the role's scope and influence as the company continues to evolve and innovate

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on LendingClub's business and member experience.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): 595 Market St, #200, San Francisco, CA 94105, US (with additional offices in Lehi, UT, Boston, MA, and New York, NY)

Geographic Context:

• San Francisco is a vibrant, multicultural city with a thriving tech industry and a high cost of living
• The Bay Area offers a wide range of cultural, recreational, and culinary experiences
• LendingClub's offices are conveniently located in the heart of downtown San Francisco, with easy access to public transportation

Work Schedule: Full-time, primarily PT (Local hours, PT) with flexibility to work across time zones when necessary. Monthly/quarterly/as needed travel to LendingClub offices and/or other locations, as needed.

ASSUMPTION: LendingClub's hybrid work model offers employees the best of both worlds - the structure and resources of an office environment, combined with the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the talent acquisition team
• Behavioral and situational interviews with hiring manager and cross-functional stakeholders
• Case study or project presentation, depending on the role
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Domain expertise in product marketing and growth strategies
• Cultural fit and alignment with LendingClub's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research LendingClub's mission, values, and culture to demonstrate your fit and enthusiasm for the role
• Be prepared to discuss your approach to data-driven decision-making and marketing strategy
• Follow up with the hiring manager or talent acquisition team after your interview to express your appreciation and reiterate your interest in the role

ATS Keywords: Product Marketing, Member Engagement, Customer Journey, Data-Driven Marketing, Cross-Sell Strategies, Market Research, Strategic Planning, Team Leadership, Content Creation, Compliance, Growth Marketing, App Engagement, Stakeholder Collaboration, Analytical Skills, Storytelling, Communication Skills

ASSUMPTION: LendingClub's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer data platforms (e.g., Segment, Tealium)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: LendingClub leverages a range of tools and technologies to support its marketing efforts, with a focus on data-driven decision-making and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Impact: We're tackling big problems, but we're a small enough organization for each individual to make a real difference
• People: We're a group of smart, kind, low-ego, and values-driven people from a wide variety of industries and backgrounds who are committed to our mission
• Ideas: We seek out the best ideas – no matter where they come from – to look beyond what is possible today
• Values: It’s not just what you accomplish, it’s also how you accomplish it that matters

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and collective success
• Data-driven and analytical, with a commitment to continuous learning and improvement
• Agile and adaptable, with a willingness to pivot and iterate based on feedback and results
• Customer-centric, with a deep understanding of member needs and a commitment to delivering exceptional experiences

Self-Assessment Questions:

• How do you align with LendingClub's values, particularly in terms of your approach to work and decision-making?
• How comfortable are you working in a hybrid or remote work environment, and how do you manage your time and priorities accordingly?
• How do you approach collaboration and teamwork, particularly in a cross-functional or matrix organization?

ASSUMPTION: LendingClub's culture values diversity, inclusion, and collaboration, with a focus on creating an environment where everyone can thrive and contribute to the company's success.

⚠️ Potential Challenges

• Managing competing demands and priorities from multiple stakeholders
• Balancing strategic and tactical responsibilities in a fast-paced, dynamic environment
• Driving results and influencing cross-functional teams in a matrix organization
• Navigating a complex regulatory environment and ensuring compliance with relevant standards and internal policies
• Managing a team through change, growth, and innovation cycles with clear goal setting and execution

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional financial institutions, LendingClub offers a unique blend of technology, data-driven insights, and personalized customer experiences
• This role requires a strong understanding of both marketing and product management, with a focus on driving growth and engagement through innovative strategies
• Career path comparison: This role offers significant growth potential, with the opportunity to build and lead a high-performing marketing team and drive significant business impact

ASSUMPTION: LendingClub's unique business model and approach to financial services present both opportunities and challenges for candidates considering this role.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, such as LendingClub's DebtIQ credit monitoring service
• Optimizing the customer journey for LendingClub's mobile app, including app downloads, MAU, and in-app engagement
• Collaborating with the product team to enhance LendingClub's banking services, such as personal loans, auto refinance, and purchase finance

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of this role, requiring a strong understanding of both marketing and product management.

❓ Key Questions to Ask During Interview

• How does LendingClub measure and track member engagement, and how can this role drive improvements in these metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LendingClub support the professional development and growth of its employees, particularly in marketing and product management roles?
• What are the key challenges and opportunities facing LendingClub's marketing team in the next 12-24 months, and how can this role contribute to addressing them?
• How does LendingClub approach collaboration and communication across its various business lines and functions, particularly in a hybrid or remote work environment?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to driving success at LendingClub.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research LendingClub's mission, values, and culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or talent acquisition team after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.