Product Marketing Director - Security

📌 Core Information

🔹 Job Title: Product Marketing Director - Security

🔹 Company: Elastic

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Security

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving messaging and go-to-market (GTM) strategy for Elastic Security
• Crafting differentiated messaging and positioning for security products
• Enabling field teams through training and content
• Representing the company at various speaking engagements and events
• Measuring and supervising critical metrics to track campaign efficiency

ASSUMPTION: This role requires a strong understanding of security-related use cases and the ability to craft compelling, authentic, and engaging stories about Elastic's security products.

📋 Key Responsibilities

✅ Crafting differentiated messaging and positioning for Elastic Security, including SIEM and Security Analytics

✅ Becoming an expert on target personas, segments, user adoption, and customer buying behaviors

✅ Clearly articulating Elastic’s position and differentiation vs similar security offerings and competitive capabilities

✅ Providing thought leadership around security market trends and competing solutions

✅ Enabling the field on products and solutions through training and content

✅ Defining and implementing the GTM strategy for new launches and campaigns

✅ Representing the company at various speaking engagements, conferences, and press interviews

✅ Measuring and supervising critical metrics to track the launch and efficiency of campaigns

✅ Attending trade shows and other events to help showcase Elastic's products

ASSUMPION: This role requires a high level of cross-functional collaboration and the ability to work effectively in a highly distributed team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in product marketing, with at least 3 years focused on security-related use cases

Required Skills:

• Proven experience crafting differentiated messaging, positioning, and winning GTM strategies
• Direct experience with security-related use cases and associated target audiences
• Expertise in crafting engaging content, including blog posts, presentations, videos, etc.
• Strong communication skills, with experience making pitches to audiences big and small
• Comfort working in a very cross-functional role, with a highly distributed team
• Courage to go deep on technical capabilities to properly understand differentiation and positioning
• Several years of experience leading outbound initiatives addressing the needs of a range of customers with complex requirements
• Curiosity about the “how” of technology to tell compelling stories about the “why”
• Relevant work experience in a technical field
• Proven track record of crafting engaging content

Preferred Skills:

• Practitioner knowledge and/or experience of SIEM/Security analytics or XDR, CDR
• Comfortable marketing to a mix of practitioners and business audiences
• Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc.)

ASSUMPTION: A strong technical background and proven content creation skills are essential for this role.

💰 Compensation & Benefits

Salary Range: $169,700 - $268,400 USD (typical starting salary range for new hires in the United States)

Benefits:

• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is the typical starting salary range for new hires in this role. Actual compensation may vary based on factors such as skills, qualifications, and experience. The benefits listed are subject to change and may vary based on location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale.
• Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.

Company Specialties:

• Big Data
• AWS
• Kibana
• Observability
• APM
• Search
• Distributed
• Lucene
• Database
• Open Source
• Cloud
• SIEM
• Security
• Logging
• Analytics
• Elasticsearch
• App Search
• Site Search
• Enterprise Search
• and ELK

Company Website: elastic.co

ASSUMPTION: Elastic is a rapidly growing, publicly traded company with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Mid-Senior level role, with the opportunity to grow into a leadership position

Reporting Structure: This role reports directly to the VP of Product Marketing and works cross-functionally with product management, sales, and other marketing teams

Work Arrangement: Remote OK, with some travel required for events and customer meetings

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing organization
• Opportunities to work on high-impact projects and drive significant business results
• Exposure to a wide range of technologies and industries, fostering continuous learning and growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Distributed, with employees working remotely from various locations across the United States

Office Location(s): United States

Geographic Context:

• The United States is the primary market for Elastic's security products, with a significant customer base and growth opportunities
• The United States offers a diverse range of industries and use cases, providing a rich environment for driving product marketing strategies
• The United States is home to many of Elastic's competitors, requiring a strong understanding of the local market and competitive landscape

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and other team members
• Final interview with the VP of Product Marketing
• Background check and offer

Key Assessment Areas:

• Technical understanding of security-related use cases and Elastic's security products
• Ability to craft compelling, authentic, and engaging stories about Elastic's security offerings
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Ability to work effectively in a highly distributed team

Application Tips:

• Highlight your relevant experience with security-related use cases and product marketing strategies
• Include examples of your content creation skills, such as blog posts, presentations, or videos
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and skills-based interview questions, focusing on your ability to craft engaging content and work effectively in a cross-functional role

ATS Keywords: Product Marketing, Security, SIEM, Security Analytics, Messaging, Positioning, Go-To-Market, Content Creation, Cross-Functional Collaboration, Technical Understanding

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Elastic Stack (Elasticsearch, Kibana, Logstash, Beats)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Asana or other project management tools
• Zoom or other video conferencing tools

ASSUMPTION: Familiarity with Elastic's products and the Elastic Stack is preferred, but not required. The hiring team will provide training and onboarding to ensure success in the role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Open and Inclusive
• Curious
• Humble
• Tenacious

Work Style:

• Collaborative and cross-functional
• Results-driven and outcome-focused
• Adaptable and resilient
• Continuously learning and growing
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you approach working with a highly distributed team, and what strategies do you use to ensure effective communication and collaboration?
• Can you provide an example of a time when you had to quickly adapt to a significant change or challenge in a project or work environment?
• How do you ensure that your content and messaging resonate with a diverse audience, including both practitioners and business stakeholders?

ASSUMPTION: Elastic values a diverse and inclusive work environment, and actively seeks candidates who can contribute to a positive, respectful, and collaborative culture.

⚠️ Potential Challenges

• Working in a highly distributed team may require additional effort to build and maintain relationships with colleagues and stakeholders
• The fast-paced nature of the security industry may present challenges in keeping up with market trends and competitive offerings
• The need to balance multiple projects and priorities may require strong time management and organizational skills
• The remote work environment may present challenges in maintaining work-life balance and avoiding burnout

ASSUMPTION: The hiring team will provide support and resources to help new employees succeed in this role and overcome any potential challenges.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager - Security, but with a broader scope and higher level of responsibility
• This role is distinct from a Security Product Manager, which focuses more on the technical aspects of product development and less on marketing and go-to-market strategies
• This role offers a unique opportunity to drive the messaging and positioning for Elastic's security products, with a significant impact on the company's success in the security market

ASSUMPTION: This role is well-suited for a candidate with a strong background in product marketing, a deep understanding of security-related use cases, and the ability to craft compelling, authentic, and engaging stories about Elastic's security offerings.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for Elastic's SIEM product, including messaging, positioning, and launch plan
• Creating a series of blog posts and videos that highlight the benefits of Elastic's Security Analytics platform for various use cases
• Collaborating with the field team to create targeted content and training materials that address the needs of specific customer segments

ASSUMPTION: The projects listed are examples of the types of initiatives that the successful candidate may work on in this role. The specific projects and priorities will evolve based on the company's needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the security market and how Elastic's products are positioned within it?
• How does the field team collaborate with product marketing to ensure that our products meet the needs of our customers?
• What are the most pressing challenges facing the security team, and how can this role help address them?
• How does the company support the growth and development of its employees, particularly in roles like this one?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and helps you better understand the company's needs and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on security-related use cases and product marketing strategies
• Prepare for behavioral and skills-based interview questions, focusing on your ability to craft engaging content and work effectively in a cross-functional role
• Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps
• If selected for an interview, research Elastic's products, company, and industry to demonstrate your knowledge and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.