📌 Core Information
🔹 Job Title: Product Marketing Director - Security
🔹 Company: Elastic
🔹 Location: Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving messaging and go-to-market (GTM) strategy for Elastic Security products
- Crafting differentiated messaging and positioning for security-related use cases
- Collaborating with cross-functional teams, including product management and field teams
- Enabling the field through training and content creation
- Representing the company at speaking engagements, conferences, and press interviews
ASSUMPTION: This role requires a strong understanding of security-related use cases and the ability to craft compelling messaging and GTM strategies for Elastic Security products.
📋 Key Responsibilities
✅ Crafting differentiated messaging and positioning for Elastic Security products, including SIEM and Security Analytics
✅ Becoming an expert on target personas, segments, user adoption, and customer buying behaviors
✅ Clearly articulating Elastic’s position and differentiation versus similar security offerings and competitive capabilities
✅ Providing thought leadership around security market trends and competing solutions
✅ Enabling the field on Elastic’s products and solutions through training and content
✅ Defining and implementing the GTM strategy for new launches and campaigns
✅ Representing the company at various speaking engagements, conferences, and press interviews
✅ Measuring and supervising critical metrics to track the launch and efficiency of campaigns
✅ Attending trade shows and other events to help showcase Elastic’s products
ASSUMPION: This role requires a deep understanding of security-related use cases and the ability to craft engaging content and messaging that resonates with target audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on security-related use cases
Required Skills:
- Proven experience crafting differentiated messaging and positioning
- Strong understanding of security-related use cases and associated target audiences
- Ability to lead outbound initiatives addressing the needs of a range of customers with complex requirements
- Courage to go deep on technical capabilities to properly understand differentiation and positioning
- Experience leading product marketing at a specialized business unit
- Curiosity about the “how” of technology to tell compelling stories about the “why”
- Relevant work experience in a technical field
- Proven track record crafting engaging content, including blog posts, presentations, videos, etc.
- Strong communication skills, with experience making pitches to audiences big and small
- Comfort working in a very cross-functional role, with a highly distributed team
Preferred Skills:
- Practitioner knowledge and/or experience of SIEM/Security analytics or XDR, CDR
- Comfortable marketing to a mix of practitioners and business audiences
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc.)
ASSUMPTION: Candidates should have direct experience with security-related use cases and expertise in crafting messaging and GTM strategies. A strong background in leading product marketing and a curiosity about technology are essential for success in this role.
💰 Compensation & Benefits
Salary Range: The typical starting salary range for new hires in this role is CAD $183,400 - $290,100 per year.
Benefits:
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
- Stock options
Working Hours: Full-time position with standard business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the technology sector. The actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Elastic is a software development company specializing in search, observability, and security solutions built on the Elastic Search AI Platform.
Company Size: Elastic has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for a mix of agility and resources, providing opportunities for growth and career development.
Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California, with offices worldwide.
Company Description:
- Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale.
- Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.
- Elastic is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds.
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
- and ELK
Company Website: http://www.elastic.co
ASSUMPTION: Elastic is a well-established company with a strong reputation in the software development industry. Its focus on search, observability, and security solutions makes it an attractive employer for professionals in these fields.
📊 Role Analysis
Career Level: This role is at the director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Product Marketing Director - Security will report directly to the Vice President of Product Marketing and collaborate closely with product management and field teams.
Work Arrangement: This role is remote-friendly, with some travel required for speaking engagements, conferences, and events.
Growth Opportunities:
- Potential to grow into a VP or C-level role within the product marketing organization
- Opportunities to expand the scope of responsibilities based on individual performance and company growth
- Chance to work on high-impact projects and drive significant business outcomes
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the product marketing organization and take on more significant responsibilities.
🌍 Location & Work Environment
Office Type: Elastic has offices worldwide, with a strong focus on remote work and flexible locations.
Office Location(s): The primary office for this role is in Canada, but Elastic has offices in many countries, including the United States, Europe, Asia, and the Middle East.
Geographic Context:
- Canada is a multicultural country with a strong technology industry, providing a diverse talent pool and a supportive business environment for Elastic’s operations.
- The Canadian office is centrally located, allowing for easy access to major transportation hubs and amenities.
- Canada offers a high quality of life, with excellent healthcare, education, and recreational opportunities.
Work Schedule: Elastic offers flexible work arrangements, with a focus on results and outcomes rather than strict hours.
ASSUMPTION: The remote-friendly work arrangement and flexible locations offered by Elastic provide employees with a high degree of autonomy and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- In-depth interviews with cross-functional stakeholders
- Final round with the VP of Product Marketing
Key Assessment Areas:
- Technical knowledge of security-related use cases and associated target audiences
- Ability to craft compelling messaging and positioning for Elastic Security products
- Strategic thinking and GTM planning skills
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to craft engaging content and messaging
- Research Elastic’s products and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
ATS Keywords: Product Marketing, Security, Messaging, Positioning, GTM Strategy, Content Creation, Communication, Technical Knowledge, Market Trends, Competitive Analysis, Training, Public Speaking, Cross-Functional Collaboration, Outbound Initiatives, Analytical Skills, Storytelling
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Elastic Stack (Elasticsearch, Kibana, Beats, Logstash)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (Asana, JIRA, Trello)
- Marketing automation platforms (Marketo, HubSpot, Pardot)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Video conferencing tools (Zoom, Google Meet, Microsoft Teams)
ASSUMPTION: Familiarity with Elastic’s product suite and relevant marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Curious
- Humble
- Open
- Bold
- Inclusive
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Data-driven and analytical
- Results-oriented and focused on outcomes
- Transparent and open communication
Self-Assessment Questions:
- How do your personal values align with Elastic’s company values?
- Are you comfortable working in a highly distributed and remote-friendly environment?
- Do you thrive in a cross-functional and collaborative work style?
- How do you approach learning new technologies and tools to stay current in the industry?
ASSUMPTION: Candidates should assess their fit with Elastic’s company culture and work style before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrixed organization
- Balancing the needs of practitioners and business audiences in marketing efforts
- Keeping up with the rapid evolution of security-related use cases and technologies
- Working effectively in a remote or hybrid work environment
- Adapting to changes in the company’s product portfolio or market strategy
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Product Marketing Manager - Security vs. Senior Product Marketing Manager - Security: The director role requires more strategic decision-making, broader scope of responsibilities, and deeper experience in product marketing and security-related use cases.
- Product Marketing Director - Security vs. Product Marketing Director - Observability: Both roles require strong product marketing skills, but the security role focuses on security-related use cases and associated target audiences, while the observability role focuses on monitoring and analyzing system and application performance.
- Product Marketing Director - Security vs. VP of Product Marketing: The director role reports to the VP of Product Marketing and focuses on driving messaging and GTM strategy for a specific product line, while the VP role oversees the entire product marketing organization and sets the overall strategy for the company’s product portfolio.
ASSUMPTION: Candidates should understand the differences between related roles and tailor their application materials accordingly to highlight their relevant experience and skills.
📝 Sample Projects
- Developing a go-to-market strategy for a new SIEM product launch, including messaging, positioning, and content creation
- Crafting a competitive analysis report to differentiate Elastic Security products from similar offerings in the market
- Creating a training program for field teams to enable them on Elastic Security products and features
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive successful outcomes in a product marketing role.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its product marketing team members?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its product marketing efforts?
- What is the company’s approach to balancing the needs of practitioners and business audiences in its marketing strategies?
- How does the company support its employees in staying current with the latest security trends and technologies?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the team, and the company’s culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to craft engaging content and messaging
- Research Elastic’s products and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
